Grass Valley Continues Record Growth and Extends Leadership in Media Technology Industry

03/09/2024

Driven by strong financial performance, new long-term strategic partnerships, and leading technology innovation, Grass Valley continues its unique legacy of excellence and global market leadership

MONTREAL, CANADA -September 3, 2024 - Grass Valley, the leading innovator for live production solutions, continues to strengthen its market-leading position with record-breaking growth and strategic developments that solidify its position as a driving force in the industry. For 65 years, Grass Valley has empowered customers with comprehensive camera-to-consumer solutions. Since 2021, Grass Valley's AMPP has revolutionized media production by delivering agile, software-defined workflows for OB vans, cloud, and on-premises environments, offering customers ultimate control and flexibility. Grass Valleys robust financial performance reflects its commitment to innovation and adaptability in the evolving media landscape. The companys latest advancements in cameras, switchers, network infrastructure, and across AMPP, have driven substantial growth across its Live Production solutions portfolio. This success is fueled by market-leading product innovation along with new revenue models that resonate with the industrys shifting demands.

Strategic Partnerships and Accelerating Growth

Grass Valley has further solidified its market leadership through strategic partnerships with key players such as Diversified, ES Broadcast, and Arabsat. These enterprise agreements have expanded service offerings, delivering superior value to both partners and end customers. Notable projects, including collaborations with DMC, Eurosport, France TV, NVP, RTVE, NBC Sports and Warner Bros Discovery for the Summer of Sports, demonstrate Grass Valleys global impact and its ability to support high-profile, complex media productions.

Grass Valley's recent achievements showcase how our cutting-edge solutions are empowering the future of media production through a hybrid ecosystem of software and hardware, says Louis Hernandez, executive chairman and CEO, Grass Valley. AMPP has become a cornerstone for major global events, including Tier 1 deployments at NVP Italy, the Global Leadership Summit, and the G20 Summit in India. These high-profile projects illustrate how the GV Media Universe enables customers to reduce operational costs while increasing revenue through innovative media production approaches.

Showcasing Global Leadership

AMPP continues to demonstrate impressive growth, with usage now exceeding 6 million hours per month; doubling since IBC 2023. This rapid adoption underscores the industrys shift towards flexible, scalable, and efficient software-defined workflows. Framelight X and Playout X - deployed during the G20 Summit and DMC Rally X projects - have been primary drivers of this momentum, creating significant cost efficiencies for our customers.

Grass Valley is also leading the way in sustainable media production. The DMC Rally X and ATP projects showcase the companys dedication to minimizing resource usage and reducing travel and shipping through innovative edge compute models. These initiatives not only lower environmental impact but also optimize bandwidth usage for all video, audio, and control signals required for production.

Grass Valleys record-breaking growth and strategic advancements are a testament to our unwavering commitment to innovation, sustainability, and customer empowerment, says Jon Wilson, president and COO, Grass Valley. As we continue to lead the media technology industry, our hybrid solutions are shaping the future of media production, providing our customers with the agility and tools they need to thrive in an ever-evolving landscape. We look forward to sharing our success story with our partners and the industry on our stand at IBC 2024.

Grass Valley is showcasing its market-leading solutions at IBC 2024, 13th - 16th September at the Amsterdam RAI exhibition and conference center. Visit stand 9.A01 to meet with the team and discover how Grass Valley is shaping the future of media production.

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About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.

Products may be protected by one or more patents. For further information, please visit: grassvalley.com/patents.

Grass Valley , GV , GV Grass Valley , and the Grass Valley logo are trademarks or registered trademarks of Grass Valley USA, LLC, or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Grass Valley USA, LLC or its affiliated companies, and other parties may also have trademark rights in other terms used herein. Copyright 2024 Grass Valley Canada. All rights reserved. Specifications subject to change without notice.

LINK:	https://www.grassvalley.com/press-releases/2024/grass-valley-continues...
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Grass Valley Continues Record Growth and Extends Leadership in Media Technology Industry

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