Montreal, Canada - July 30, 2024 - Grass Valley, a leader in live production solutions, proudly announces that it has played a transformative role at Bahrain TV, the Kingdom of Bahrain's premier broadcast news and entertainment network. Grass Valley worked closely with its Diamond Partner in the region, systems integration leader First Gulf Company (FGC), to redesign Bahrain TV's new highly complex live IP video production environment. As part of the modernization project, Grass Valley and FGC converted Bahrain TV's master control suite, making it the first broadcast facility in the region to implement an IP playout system.
Considered a trusted source for news and information across Bahrain, Bahrain TV also upgraded its main live news studio with best-in-class IP-capable Grass Valley systems. The UHD news studio now features the latest Kayenne K-Frame switcher, EDIUS X Pro nonlinear editing solution and Sirius 840 576x576 router with integrated mutliviewer capability.
Grass Valley demonstrated an unwavering commitment to delivering a cutting-edge IP broadcast infrastructure tailored to our evolving needs. In particular, we expect that our modular, scalable Grass Valley IP-based playout system will yield measurable benefits in the years to come, said Eng. Abdullah Albalooshi, Undersecretary of Technical Affairs at Bahrain TV. We anticipate significant cost savings by reducing hardware costs associated with traditional broadcast setups. And with our newly streamlined workflow processes and operational efficiencies, we also expect productivity gains by minimizing manual interventions and enabling faster content delivery.
The IP playout solution features Grass Valley's IP-capable Masterpiece IP UHD master control system, UCP 3901 video gateways, and a 2 rack-unit MV-821 IP standalone multiviewer, setup for four outputs. The suite also incorporates GV Orbit, configured for the dynamic orchestration of Bahrain TV's IP broadcast environment
Other tangible benefits Bahrain TV expects to accrue include the ability to scale easily without the need to make high or large capital investments. They also anticipate advertising revenue growth resulting from an improved viewer experience and greater audience engagement.
We're very pleased to have actively contributed to this ground-breaking achievement by implementing and commissioning the first IP-based playout system in the region, says Hany Bartella, Reginal Sales Director at Grass Valley. The adoption of IP-based live broadcasting by Bahrain TV represents a leap forward in efficiency, scalability and flexibility, while positioning the network as a technological leader in the region.
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About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.
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