MONTREAL, CANADA - February 17, 2025 - Grass Valley, the market leader in innovative live production solutions, is proud to announce its participation in FOMEX 2025, the Future of Media Exhibition, taking place at The Arena Riyadh from Wednesday, February 19 through Friday, February 21, 2025. Media professionals and industry leaders are invited to visit Booth SP13 to explore how Grass Valley's cutting-edge solutions are transforming broadcast and media production across the Middle East.
Empowering Media Production for a Transforming Region
At FOMEX 2025, Grass Valley will highlight its comprehensive suite of solutions designed to meet the evolving needs of broadcasters and media organizations. With an emphasis on flexibility, efficiency, and scalability, these solutions enable seamless live production, integrated workflow management, and agile broadcast transmission-key elements in driving operational excellence and creative storytelling in today's dynamic media landscape.
Grass Valley's commitment to regional innovation is further reinforced through strategic partnerships that are reshaping the media environment:
Saudi Broadcasting Authority (SBA): Grass Valley has been instrumental in modernizing Studio A for Saudi One, the flagship channel of SBA. This transformative upgrade aligns with Saudi Arabia's Vision 2030, setting a new benchmark for high-quality, innovative media production in the region.
Arabsat: A major global satellite operator delivering over 700 TV and radio channels to more than 80 countries, Arabsat has chosen Grass Valley's AMPP SaaS platform as the foundation for a new three-tiered suite of broadcast transmission services. Leveraging the Playout X solution, these new services enable Arabsat customers to broadcast quality signals in a much more flexible and efficient way, empowering rapid deployment and enhancing operational agility.
Strategic Focus on the Middle East
Recognizing the Middle East as a vibrant and strategically important market, Grass Valley remains dedicated to supporting the region's media transformation. Hany Bartella, VP of Sales for the Middle East, states: The Middle East is a dynamic region undergoing significant evolution in media production. Our partnerships with key industry leaders such as the Saudi Broadcasting Authority and Arabsat underscore our commitment to delivering market-driven solutions that not only address today's challenges but also pave the way for future growth and innovation.
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About Grass Valley Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.
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