Grass Valley announces its first framework agreement for the LDX 135 camera with a major Italian broadcasterMONTREAL, CANADA -September 5, 2024 - Grass Valley, the leading innovator for live production solutions, has agreed a framework agreement with Mediaset, Italy's largest commercial broadcaster, to replace its existing camera fleet with LDX 135 cameras.
Mediaset, which has three main television production centers - two in Milan (Segrate, Cologno Monzese) and one in Rome - sought to replace its existing cameras with a new fleet of 4K native cameras complying with the SMPTE ST 2110 standard. The broadcaster chose the LDX 135 camera for its unique technical features such as NativeIP - which enables ST 2110 to stream output directly from the camera - and the Creative Grading camera shading control panel and tablet application.
The framework agreement has already seen the installation of 30 cameras in a single month.
One of the biggest challenges we faced was installing so many cameras in such a short space of time, but Grass Valley ensured an incredibly fast turnaround in delivery from its factory in Breda to make it possible, explained Marco Di Concetto, Director Broadcasting Production Systems, Mediaset Group.
We wanted to replace our existing camera fleet with a high-quality camera natively equipped for modern workflows such as IP, UHD, HDR, virtual production and XR, and remote production. The LDX 135 fulfills all of these requirements and more, it represents a significant upgrade.
Part of the LDX 100 series of NativeIP-enabled cameras, the LDX 135 offers faster turnaround and configuration times, la carte daily options, and UHD with HDR. The high sensitivity of the camera with its three new Xenios imagers enable wider dynamic range in HDR mode, improved signal-to-noise ratio, greater depth of field, and comes with a JPEG XS high-quality low-latency video compression option.
The framework agreement expands our existing partnership with Mediaset, and we are delighted to be working together to bring the LDX 135 to the Italian market for the first time, said Tim Banks, CRO at Grass Valley. The new cameras, along with the creative grading camera control solution, will instantly enhance Mediasets image quality in their current HD SDR production format. Additionally, the cameras native UHD imagers with global shutter and NativeIP technology will streamline the transition to UHD HDR, facilitate the use of IP infrastructures, and support future adoption of XR.
The installation is being carried out by Mediaset engineers in partnership with Video Progetti, while radio frequency solutions provider Domo Broadcast Systems is supplying a wireless solution to be used with the LDX 135 RF.
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About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.
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About Mediaset
Mediaset is one of Italys leading media and entertainment companies, specializing in the production and distribution of television content across multiple platforms. As part of Media For Europe (MFE), Mediaset operates some of the most popular television channels in Italy, including Canale 5, Italia 1, and Rete 4. MFE also has a significant presence in Spain through its subsidiary, Mediaset Espa a, which operates well-known channels such as Telecinco and Cuatro. The groups portfolio includes a wide range of programming, from news and entertainment to sports and original productions, catering to diverse audiences. Mediaset is committed to innovation and quality, continually enhancing the viewer experience through creative storytelling and cutting-edge technology.
About Video Progetti
Video Progetti S.r.l. is a leading Italian company which has been working for over 20 years in the distribution and integration of professional equipment for television, cinema and telecommunications. Having offices both in Rome and Milan, Video Progetti is constantly in touch with the key players in these fields and participates in the development of the broadcast industry by offering our clients the most up-to-date production technology.
Video Progetti has always kept up-to-date with the latest IT, telecommunications and entertainment market trends. We are an integral part of a global distribution network for some of the most respected brands and this, together with our technological know-how, allows us to deal efficiently
