![](//www.4rfv.com/images/no_image.jpg)
Cinema Digitaal is a unique not-for-profit organisation formed by the Dutch Association of Cinema Exhibitors (NVB), the Association of Film Distributors (NVF) and EYE Film Institute Netherlands. Operating as a central management entity, Cinema Digitaal is in control of the digitisation project, ensuring support for all exhibitors during the switchover. The scheme is partly funded by the Dutch government, through a grant from PRIMA (Project Implementation ICT Agenda) and the Netherlands Film Fund (Nederlands Fonds voor de Film), and aims at digitising the majority of the country's cinema screens. All independents and circuits, with the exception of Pathe, Euroscoop and Utopolis, are part of Cinema Digitaal. The rollout will be based on the VPF model, with AAM managing collection and administration of VPF payments.
Under the deal, Arts Alliance Media will be the scheme's exclusive integrator - providing, installing and maintaining the equipment, as well as providing VPF financing. AAM has VPF deals in place with five Hollywood studios, and is in negotiations with the 14 member independent distributors of the NVF to sign up to VPF agreements to finance the rollout.
Ron Sterk, Managing Director of the NVB, and Managing Director of Cinema Digitaal, said This agreement is the result of sector wide effort to achieve a fast, efficient transition to digital cinema.
We are very happy that all cinemas, multiplexes and art-house, will be able to benefit from the advantages of digital projection.
Michael Lambrechtsen, Managing Director of the NVF, added Through this scheme distributors will secure their area of distribution for the widest possible range of both art-house and mainstream titles in the Netherlands. Arts Alliance Media CEO Howard Kiedaisch said Arts Alliance Media has always tried to make digital cinema deals that work for every exhibitor, and the Cinema Digitaal initiative is a ground-breaking way of the industry working together, and we're delighted to be a part of it. The model of the industry leading the switch to digital itself is one we hope will be replicated in other territories.
Giovanni Dolci, Arts Alliance Media's Strategy & Business Development Executive, added It's very exciting to see distributors and exhibitors cooperating to achieve a joint solution, which will allow the whole country to benefit from digital cinema. The NVB and NVF have both worked hard to reach this agreement and we're thrilled that they have chosen AAM to implement the rollout. This will be a great real-life example of how the VPF model can be viable for many different exhibitors.
All the participating cinemas will have DCI-compliant digital projection equipment supplied and installed by Arts Alliance Media, which will also be upgradeable to 3D and satellite. The rollout is expected to begin during spring 2011.
More from Arts Alliance Media
27/04/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with Ster-Kinekor Theatres,...
26/04/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
25/04/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has issued a clear vision for the future to act as a benchmark for...
19/04/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
01/04/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
22/02/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
09/02/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
31/01/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with AMC Theatres (NYSE:AMC...
24/01/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
21/01/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the appointment of Dale Miller to Chief Commercial O...
11/01/2022
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
07/10/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
05/10/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the imminent arrival of Screenwriter's smartest ...
04/10/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
16/09/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
26/08/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
14/07/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, have raised nearly £500 for MediCinema after employees completed 2...
08/06/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, have announced a new partnership with KDKinotec, a UK-based resell...
24/05/2021
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, have announced the launch of a new, ground-breaking release of Pro...
13/01/2021
This year, Arts Alliance Media will be 18 years old.
Like many of you, we have dramatically evolved since our founding, adapting to our environment and the eve...
10/11/2020
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, have actioned Operation Beach Clean; an initiative designed to red...
03/04/2020
Arts Alliance Media (AAM) is closely monitoring the ever-evolving Coronavirus situation and following all advice issued by the World Health Organisation.
The s...
12/03/2020
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has launched their first online customer support portal.
Offering...
24/01/2020
Arts Alliance Media (AAM), the global leader in digital cinema software and services, will provide their Screenwriter Theatre Management System (TMS) and softwa...
21/10/2019
Arts Alliance Media (AAM) and Motion Picture Solutions (MPS) today announce they...
04/08/2019
Arts Alliance Media (AAM) today announces the release of new features and integr...
25/06/2019
Arts Alliance Media (AAM) today announces that Screenwriter, AAM's Theatre M...
29/03/2019
Arts Alliance Media (AAM) today announces that they are significantly extending ...
01/03/2019
Arts Alliance Media (AAM), the global leader in digital cinema software and serv...
25/01/2019
Arts Alliance Media (AAM), the global leader in digital cinema software and serv...
04/12/2018
Arts Alliance Media (AAM), the global leader in cinema software and services, ar...
25/09/2018
Arts Alliance Media (AAM), the global leader in cinema software and services, to...
17/07/2018
Arts Alliance Media (AAM) and Deluxe Technicolor Digital Cinema (DTDC) continue ...
27/06/2018
Arts Alliance Media (AAM), the global leader in cinema software and services, is delighted to announce that Head of Cinema Products, Danny Jeremiah, has been el...
18/04/2018
Arts Alliance Media (AAM) today announced the start of operations in mainland China, with the establishment of a legal entity and the opening of a new office in...
16/04/2018
Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announces that it has been selected by Cin polis, one of the world...
24/01/2018
Following an agreement to provide cinema software to the 2017 Sundance Film Festival, Arts Alliance Media (AAM) has announced that the contract has been extende...
02/01/2018
Arts Alliance Media (AAM), Europe's leading digital cinema company, has announced it is expanding the scope of its Theatre Management System (TMS) to integr...
02/01/2018
Cinema Digitaal is a unique not-for-profit organisation formed by the Dutch Asso...
02/01/2018
The independent members of the NVF have all signed up to 10 year agreements with...
02/01/2018
Arts Alliance Media, which already has over 3,000 European screens signed up to its VPF deals, will be the Finnish scheme's exclusive integrator, and as wel...
02/01/2018
Arts Alliance Media (AAM), Europes leading digital cinema company, has just sign...
02/01/2018
Arts Alliance Media (AAM), Europe's leading digital cinema company, has announced that it has signed a deal with A Contracorriente Films to provide digital ...
02/01/2018
Arts Alliance Media (AAM), Europe's leading digital cinema company, has announced that it has acquired a controlling interest in Nordic Digital Alliance (ND...
02/01/2018
Marking another European digital cinema milestone, Yelmo Cines, Spain's leading exhibitor, has become the first in the country to become 100% digital. Follo...
02/01/2018
This circuit management system, called Director, interacts with playout equipment at multiple sites and directs all digital cinema operations from a central loc...
02/01/2018
Christie, which recently announced the launch of its own VPF program in North America backed by all six Hollywood studios, will use Arts Alliance Media's Ba...
02/01/2018
Arts Alliance Media (AAM), Europe's leading digital cinema company, and Cin polis, Mexico's largest cinema chain, have announced a software licensing de...
02/01/2018
The TMS/LMS rollout is an integral part of the digital deployment arrangements announced back in 2010, whereby Odeon UCI is using private financing and direct d...
02/01/2018
The deal is being financed by AHL and has built in flexibility to convert up to 450 screens over a two year period. Under AAM's Virtual Print Fee (VPF) agre...