Warner Brothers Interactive breaks in cinema with "Injustice"3D campaign
Warner Brothers Interactive isthe most recent advertiser to leverage the power of 3D with their latest "Injustice"cinema campaign. Initially supplying their TVC in 2D, the ad wasconverted to 3D with excellent results.
3D is a proven means tomaximise impact andengagement.
As Daniel OBrien, Account Director at Frontier explained"We wanted our campaign for Warner Brothers Interactive to utilise the cinema platform to its full potential. This included careful consideration of:
Placement within the reel/before film
An engaging creative activation.
3D delivered on both campaign objectives and brought the campaign to life, within a captive environment. Most importantly, the costs associated with converting our existing TVC (properly) were minimal, making the decision to run with a 3D campaign more appealing."
Running both 2D and 3D creative onscreen, Warner Brothers Interactive will appear on the big screen on various movies this month including the action blockbuster G.I Joe Retaliation 3D.
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Warner Brothers Interactive breaks in cinema with "Injustice"3D campaign 
