Honda and Palace Cinemas continue sharing dreams
Val Morgan are proud to announce the brand association between Honda Australia and Palace Cinemas has extended for a third consecutive year.
Capitalising on the the best selection of quality new release films, international and art-house movies, Palace Cinemas and Honda Australia will continue to Share Dreams with Australian moviegoers.
The partnership sees Honda continue as naming rights sponsor of Palace Cinemas with brand association across the full range of Palace Cinemas marketing collateral. As part of the sponsorship, a 60 second Honda commercial will run onscreen across all Palace Cinema locations for the entire year, with onscreen activity supported by advertising on screens in foyer and cinema lounge areas, in cinema activations and competitions.
Honda Australia Marketing Manager, Kevin Lillie, said "Honda Australia shares Palace Cinemas passion to bring joy to people and over the past two years weve created specific content within Palace to connect with our customers in this highly engaging environment. We are excited to see this partnership continue and evolve."
Palace cinemas are one of Australia's leading cinema exhibition companies and renowned for their luxurious destination cinemas that offer quality films, entertainment and hospitality for the discerning movie patron. Honda's sponsorship will now extend into 12 cinema locations including the recently opened Palace Byron Bay and Canberra Electric Palace cinemas.
Palace Cinemas CEO, Benjamin Zeccola, said The Honda sponsorship enables us to invest in providing the optimal cinema going experience, with the best films in upgraded state of the art auditoria, gorgeous foyer bars and wonderful staff teams
Val Morgan are passionate about bringing to life strong and relevant brand partnerships and the Honda Palace sponsorship is a great example of how good this synergy can be, with the two brands seamlessly integrated to provide mutual benefit to both parties.
The activity was planned and negotiated through Zenith Optimedia.
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Honda and Palace Cinemas continue sharing dreams 
