Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Technology Officer Mike Bidgoli Super Bowl LIX set streaming records; how was it done and why was it delivered exclusively to Tubi? By Brandon Costa, Director of Digital
Friday, April 25, 2025 - 10:56 am
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Super Bowl LIX again raised the bar on the streaming of live sports.
Fox Corporation took the unique approach of exclusively streaming The Big Game on Tubi, its ad-supported streaming service, and the results were immense. The event reached 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, as well as 24 million unique viewers across the full day of programming.
What went into the strategy of delivering the biggest event in the industry on a platform like Tubi? What technology adjustments needed to be made to accommodate an upscaled 4K feed? What was learned? We dissect those questions and more in this conversation with
Mike Bidgoli, Chief Product & Technology Officer at Tubi.Watch Now on SVG PLAY:
This presentation was hosted at the SVG Digital Engagement Forum in New York City and was moderated by Brandon Costa, Director of Digital at Sports Video Group.
SVG PLAY is your home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.
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Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Technology Officer Mike Bidgoli Super Bowl LIX set streaming records; how was it done and why was it delivered exclusively to Tubi? By Brandon Costa, Director of Digital 
