Unpacked 04: Samsung Unveils the Galaxy S5

Unpacked 2014: Samsung Unveils the Galaxy S5 on Feb 24, 2014 Fifth generation Galaxy S redefines how technology innovation enhances our lives

Samsung Electronics today announced the fifth generation of the Galaxy S series, the Galaxy S5, designed for what matters most to people. The new Galaxy S5 offers a refined experience with innovation of essential features for day-to-day use.

We've decided to go back to basics with the Galaxy S5 and focus on the features and things that matter the most to our customers - namely the camera, ability to view and download data and content quickly and their health and wellbeing, said Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland. People want a smartphone that enhances and enables their mobile life. The Galaxy S5 represents just that, and we're excited to see the response to our latest flagship smartphone device.

The Galaxy S5 combines an advanced camera, the fastest network connectivity, dedicated fitness tools and enhanced device protection features as consumers stay fit and connected in style.

Capture the moments that matter

Being able to capture and save precious memories is one of the most important features that a smartphone can have. The new Galaxy S5 has superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface so you can effortlessly take, edit and share photos.

The Galaxy S5 has the world's fastest autofocus speed up to 0.3 seconds and the advanced High Dynamic Range (HDR), so it is possible to reproduce natural light and colour with striking intensity at any time. Also new is a Selective Focus feature which means you can focus on a specific area of an object while simultaneously blurring out the background. With this capability, you no longer need a special lens kit to create a shallow depth of field (DOF) effect.

Tap into the fastest connections

The Galaxy S5 offers the most advanced LTE experience and Wi-Fi performance available today, ensuring blazing fast data speeds for unrivaled media consumption and productivity.

The Galaxy S5 supports the fifth generation Wi-Fi 802.11ac and 2X2 MiMo, and the largest LTE frequency supporting Category 4. If that wasn't enough, for anyone looking for an even faster connection, the Galaxy S5 also features Download Booster, a Wi-Fi technology designed to boost data speed by bonding Wi-Fi and LTE simultaneously. No matter where you are, you are guaranteed to have the fastest available connection.

Be more fit and active

With the enhanced S Health 3.0, the new Galaxy S5 offers more tools to help you stay fit and well. It provides a comprehensive personal fitness tracker to help you monitor and manage your behaviour, along with additional tools including a pedometer, diet and exercise records, and a new, built-in heart rate monitor. You can further customise your experience with an enriched third party app ecosystem and the ability to pair with next generation Gear products for real-time fitness coaching.

Express modern, glam look

The Galaxy S5 blends iconic Samsung design with modern trends to appeal to a range of consumer tastes and interests. The Galaxy S5 features a perforated pattern on the back cover creating a modern glam look. Its new sleek, contoured shape comes in an array of colours, including Charcoal Black, Shimmery White, Electric Blue and Copper Gold, to complement the style of the individual consumer.

Essential device protection

The Galaxy S5 is IP67 dust and water resistant. It also offers a Finger Scanner, providing a secure, biometric screen locking feature and a seamless and safe mobile payment experience. The Ultra Power Saving Mode turns the display to black and white, and shuts down all unnecessary features to minimize the battery consumption.

The device will be available globally through Samsung's retail channels, e-commerce and carriers on April.

Full details and product images are available at http://www.samsungmobilepress.com and to pre-register, please visit www.samsung.com/uk/galaxys5/.

Endorsement by Mobile Operators

Yves Maitre, Executive Vice President, Connected Objects and Partnerships, Orange

The S5 will deliver some of the industry's most exciting new features and innovations, and we believe that combined with the strength and quality of our LTE network across Europe, our long standing partnership with Samsung will continue to optimise the way our consumers access their favourite digital content and services We're excited to work with Samsung again to deliver this latest wave of innovation into the hands of our customers.

Christan Stangier, SVP P&I Mobile Terminals, Deutsche Telekom

For Years, Samsung is the Key Partner for Deutsche Telekom to develop and introduce new technologies like LTE Cat4 and NFC for mobile Payment.

Neil Jones, Director of Global Devices and Applications, Hutchison Whampoa

Hutchison is delighted to be partnering with Samsung to bring their exciting new flagship handset to market. The elegant design and innovative new features will help drive Samsung's continued success in the smartphone arena.

Francisco Montalvo, Group Devices Director, Telef nica

We are living a time where digital communication is becoming one of the most powerful ways to transform some of the societys biggest challenges and creating new possibilities for everyone. In this new journey, we are working together with key partners such as Samsung to bring the benefits of the digital world to our customers. We are therefore pleased to bring the best technology and latest mobile devices from Samsung, such as the Samsung Galaxy S5, to our customers across all our markets.

Patrick Chomet, Director Terminals Vodafone Group Services

The Samsung S5 is an exceptional smartphone with a stunning display, outstanding features and innovativ

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