Samsung s ChatON Service Partners with FC Bayern Munich

Samsungs ChatON Service Partners with FC Bayern Munich on Feb 26, 2014 Bayern Munich midfielder Mario G tze to answer football fans' questions live at Mobile World Congress (MWC)

Samsung Electronics has announced a new partnership with world-renowned football club, FC Bayern Munich, using its mobile messaging service ChatON to provide fans with a unique and engaging messaging experience around sports.

Starting this week, ChatON users will have the opportunity to send in their questions to football legend and midfielder at Bayern Munich, Mario G tze. Those using Samsung's ChatON service can add the player as a ChatON contact by entering his ID mario-chaton@fcbayern.de. Winning questions will then be answered by Mario live at MWC.

Samsung's ChatON partnership with FC Bayern Munich offers football fans the opportunity to easily connect with each other, fully immersing themselves in the sport. The exclusive content boasts numerous features and will include exclusive offers and discounts on FC Bayern merchandise. Fans will also be able to download official FC Bayern Munich player, Anicons (ChatON customised animated emoticons) for free, and receive flash reports on the latest news and upcoming sports events and fixtures.

Lee Epting, Vice President of Samsung Media Solution Centre Europe said: We are delighted to partner with FC Bayern Munich and to support the fans' experience. This is an important partnership for Samsung as we deliver on our ambitions to increase access to sports content for our customers. ChatON will offer customers an engaging experience around sports, something that they can expect to see more of in the future.

About Samsung ChatON

ChatON is Samsung Electronics' global messenger service, available in more than 200 countries and 68 languages, for free. It is a cross-platform service available on all Android, iOS, BlackBerry, Windows Phone, Samsung feature phones and the Web.

About FC Bayen Munich

FC Bayern Munich, the soccer club based in Munich, Germany has clinched the champion spot at the UEFA Champions League five times, the Bundesliga 23 times, and boasts over 20 million fans in Europe.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com

LINK:	http://www.samsung.com/uk/news/localnews/2014/samsungs-chaton-service-...
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