Brits Rely on Technology to Mark the Start of British Summer Time

The majority of the nation use their phones as the first port of call when checking the time instead of a watch

57% of people in the UK leave the incorrect time displayed on their cars when the clocks change

As longer days and lighter nights loom in, an independent study released by Samsung UK has today revealed that over a quarter (28%) of Brits have completely forgotten that the clocks are going forward this Sunday 30 March. Over half (51%) of those surveyed confessed that they wouldn't remember to change the time without reading about it in their daily newspaper or relying on their phone or computer to automatically change the time for them.

The survey of 2,000 people found that over a third (36%) of Brits have forgotten to change the time on their clocks when they go forward and have gone about their daily lives with the time either one hour forwards of backwards. We're most likely to leave the incorrect time displayed on our cars (57%), followed by the oven (45%) and the radio (18%). Having the wrong time displayed on our digital devices has led to 9% of people in the UK being late for work, 4% being late for a date and 3% missing a flight. More shockingly, a further 3% claim to have been fired from their job as a result of not getting to work on time following the clock change.

In a sign of the digital world in which we are now living, Brits are now using their smartphones more than their watches for telling the time. 41% of Brits admit to checking their mobile in the first instance, versus just 37% who admit to checking their wrists.

A Samsung spokesperson commented, As smartphones and smartwatches become even more intuitive, it's easy to see why people are increasingly relying on their digital devices to do everything from checking the weather forecast to changing the time when the clocks go forward. We may be losing an hour's sleep this weekend, but at least the majority of Brits can rest assured knowing they won't be late for work the next day.

About the research

The research was conducted by OnePoll and commissioned by Samsung UK with fieldwork conducted in March 2014. Data was secured via an online survey, and the UK sample consisted of 2,000 UK consumers, aged 18 and above.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com

LINK:	http://www.samsung.com/uk/news/local/brits-rely-on-technology-to-mark-...
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