Red Bee scoops International Content Marketing Award 27/11/14
Red Bee wins International Content Marketing Award
Red Bee has won the top prize in the Automotive category for its work for Hyundai at this year's International Content Marketing Awards.
Beating off stiff competition from the likes of Audi, VW, Toyota, Mazda and Lamborghini, Red Bee was given top marks for its Honest web comedy series, which was created to add humour and personality to the traditional and functional online videos that usually guide prospective buyers around a new model of car. Hyundai commissioned Red Bee to create content for four of its top models (the i10, i30, ix35 and Santa Fe) which are available on Hyundai's YouTube channel and company website. Based on the insight that, on the whole, people often don't feel comfortable in car showrooms, the films feature comedy stars, including Darren Boyd and Kimberly Nixon, in a car showroom, causing all manner of trouble for the poor Hyundai salesman - all while demonstrating the functions of the respective car models.
The International Content Marketing Awards are organised by the Content Marketing Association and are one of the biggest nights in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. This year, there were over 450 award entries from 81 agencies in 16 countries around the world covering 20 categories.
The awards were held in London on 26 November 2014.
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Red Bee scoops International Content Marketing Award 27/11/14 
