BT selects Red Bee Media to design logo for new sports channels 07/02/13
Red Bee Media today announced that it has been chosen by BT to design the company's new BT Sport logo ahead of the launch of its new sports channels later this year.
The new logo is a part of a wider brand identity for the channels, which is also in development with Red Bee Media, and will feature in all BT Sport marketing materials, both on air and across social media.
The logo mixes the BT Connected World brand imagery with a font developed specifically for the new brand. Contained in a black lozenge shape, the left-hand corner features the traditional corporate BT font, with partial elements of the globe in red, yellow, lilac, purple and green.
Grant Best, Senior Channel Executive Producer, BT Sport, said: We are delighted with the logo Red Bee Media has produced for BT Sport. We wanted to build on the familiarity of the BT brand, but also appeal to customers who have not considered BT before as a sports broadcaster.
Andy Bryant, Director of Creative, Red Bee Media, said: This is a big landmark in a very exciting project. Theres more to come and were thrilled to be working with BT Sport on such an important launch.
BT Sport will launch in Summer 2013 and will feature a range of high profile sports, including Barclays Premier League football, live rugby union from the Aviva Premiership and live tennis from the Women's Tennis Association (WTA).
To view the new logo and find out more about BT Sport please visit: http://www.btsport.com/
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