RED BEE HELPS HYUNDAI UK GET CREATIVE with CONTENT

-- RED BEE HELPS HYUNDAI UK GET CREATIVE WITH CONTENT 03/04/14

Red Bee creates two new films for Hyundai Motor UK

Hyundai Motor UK today launched two new films - the next instalments in a series of engaging online content produced by award-winning entertainment and content marketing agency, Red Bee. The films are designed to explain key attributes of Hyundai's latest product range in a fun and entertaining way - an innovative take on a traditional brochure format.

In each film, the audience hears the inner thoughts of a potential buyer as a member of dealership staff talks to them about one of two new Hyundai models. BAFTA-nominated actor and star of the BBC's highly-acclaimed legal drama Silk', is seen in the first film alongside co-star Elliot Speller-Gillott. They play a father and son duo interested in purchasing a new ix35. Kimberley Nixon, known as Josie Jones in Channel 4's Fresh Meat', stars alongside Hyundai's award-winning New Generation i10 in the second film.

Neil Stuke commented on the project: It's great to see a car company looking at innovative ways of engaging its potential punters - through the means of entertainment. I'd seen the first of these films with Darren Boyd and Anna Crilly and thought they were great - really funny. I am very pleased to have been involved in this project.

Red Bee created and produced the unique online content to showcase the most compelling product points and present them in the most entertaining way possible. With an overwhelming majority of car buyers undertaking research that involves viewing online footage prior to purchase, the content was designed to take into account the need to connect consumers with the Hyundai brand during the purchasing process itself.

Writer and director, Ollie Parsons of Red Bee, explained: We treated it like a sitcom not an ad, writing and producing it as you would any other TV comedy. This isn't only about making the audience laugh; it is also about quickly engaging them with the story and establishing the characters.

Andrew Cullis, Marketing Director of Hyundai UK, commented, We aim to offer consumers something a bit different from the norm with these videos. We wanted them to be educational and informative, but above all else, entertaining. Creating content that consumers can engage with during their purchase journey will helps us to stand out from the crowd - hopefully ensuring that we end up on their list of car brands to consider.

Andy Bryant, Director, Creative at Red Bee said: Brands are becoming increasingly focused on the content they produce and offering real entertainment to the audience is vital for brands. Hyundai really embraced our broadcast approach to their challenge and were all delighted with the result.

These two new videos for the New Generation i10 and new ix35 follow on from two previous videos created and produced by Red Bee for Hyundai which so far have been watched over 400,000 times on the Hyundai UK YouTube channel.

This campaign is part of Hyundai's comprehensive digital strategy that addresses the demands of today's connected customers. This includes the redevelopment of the Hyundai consumer and dealer websites - ensuring an intuitive, simple and engaging user experience for people looking to purchase a car.

The two videos can be viewed here or by visiting:

http://www.youtube.com/user/HyundaiMotorUK.

LINK:	http://www.redbeemedia.com/news/red-bee-helps-hyundai-uk-get-creative-...
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