In their press release below, TAM Ireland explains more about how our independent audit will support their mission to enhance trust and transparency for this market.
TAM IRELAND PRESS RELEASE:
TAM Ireland has appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate.
All players will be audited by ABC over the coming months and the bar is set very high - the agreed metric is that on average at least 95% of commercial AV Plays are fully completed - viewed 100%.
This initiative will give BVOD the edge over competing video advertising options as a proven metric that will provide comfort and assurance to advertisers that they are getting exactly what they are paying for.
In a world of AI, bots, black box measurement and self-reporting, trust is an ever increasing concern for advertisers. Proving that what goes out on BVOD is viewed and
that advertisers only pay for what is viewed is a vital step and sets BVOD apart from video sharing platforms and other digital video advertising options.
The first pilot audit was undertaken with Virgin Media and they are the first broadcaster to attain the audit status. The audit will be rolled out across the remaining broadcasters that sell BVOD advertising in the Irish market over the coming months.
The audit itself will be conducted by ABC twice a year on every broadcaster on an ongoing basis. ABC are a leading UK industry-owned auditor for media products and services with specialist skills in digital ad trading.
Simon Redlich, Chief Executive ABC said: We're delighted to be supporting TAM Ireland and the broadcasters in this important initiative. Trust and transparency remain vitally important in today's complex media landscape and we're pleased to provide the independent verification which helps give advertisers the reassurance they're looking for.
More from ABC
07/11/2024
One such MVP is Ashley Beepur, from Mail Metro Media. Ashley took the time to sh...
30/10/2024
The Retail Media Certification Programme is an industry-first, set to deliver new standards for transparency and accountability in retail media measurement. It ...
16/10/2024
This biennial event brings together IFABC members from around the world to meet and share ideas, news and developments in media auditing and digital advertising...
08/10/2024
Ad fraud wants to steal your profits Companies are losing over $88 billion globally to ad fraud, according to Statista. And a Juniper Research study revealed th...
03/10/2024
Meet our MVPs
Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to imp...
18/07/2024
If youre interested in having your process or scheme independently audited like IAB UK, then visit our Bespoke Audits page for more information....
25/06/2024
James Chandler, Chief Marketing Officer at IAB UK, will serve on the board representing the needs of publishers, ad tech providers, agencies and brands working ...
28/05/2024
It was said that it's essential for the industry to point towards trustworth...
15/05/2024
What is the AATP initiative? David: The Advanced Advertising Transparency Programme (AATP) is a set of standards that has been collectively agreed by the online...
24/04/2024
% of profit volume
% of advertising investment
% of full payback
% of sustained parback
% of short-term payback
% of immediate payback
Full payback ROI
S...
07/03/2024
TAG, a leading global initiative, works to combat criminal activity and foster t...
28/02/2024
Each IFABC member organisation - including ABC UK - has the same mission; to deliver trust and transparency to the media industry. They do this by providing mar...
20/02/2024
New to this report The power of publishing - This year's report shines a spotlight on why published media delivers such unique and valuable advertising oppo...
14/02/2024
Our bi-annual survey helps us gauge the usefulness of ABC data to the buying community. This year, buyers and planners reported that ABC data continues to secur...
02/01/2024
Read more on AAM's website:
Reflections & Predictions: What's Next for the Industry in 2024
Reflections & Predictions: The Impact of AI on Media...
05/12/2023
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
05/12/2023
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
16/11/2023
In their press release below, TAM Ireland explains more about how our independen...
06/08/2023
These ad businesses have pledged to support TAG and its global efforts to address criminal activity and to ensure brand safety in digital advertising in SEA, a...
02/07/2023
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscrib...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
14/06/2023
Signals in the Noise' acknowledges the difficulties media buyers and planners face having to traverse the sheer volume of data available today, whilst highl...
09/06/2023
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered.
Here's our ro...
07/06/2023
This is the first time we've delivered one of our bespoke methodology audits in the area of influencer marketing; a market that's grown to be worth over...
07/06/2023
By undertaking ABC's audit, companies demonstrate their commitment to follow...
23/05/2023
We're delighted to present our brand-new online learning course:
How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
01/05/2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
13/03/2023
We're pleased to announce that ABC has been accredited as a Living Wage Employer.
This means that every member of staff at ABC earns a real Living Wage; an...
05/02/2023
We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit.
Trust is a vital factor that can make or break whether a client decides to...
03/02/2023
TAG's annual certification announcement shows more companies are getting independently validated.
ABC independently validates 99 TAG Seals
Today's ...
17/01/2023
PRESS NOTICE 17.01.2023
Octave Audio has been awarded its first TAG Brand Safet...
14/12/2022
We're pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux ...
24/11/2022
Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter's takeover was front and centre in the...
20/09/2022
To help our clients in today's challenging financial climate, we're pleased to launch our new Direct Debit Scheme for subscription fees.
Available to a...
20/09/2022
We're delighted to present our brand-new online learning course:
How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
28/06/2022
We're pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishi...
03/05/2022
We're pleased to announce that, via our Reporting Standards Groups, we've updated our Standards for a number of products, to offer greater flexibility i...
26/04/2022
After interrogating the audit department, Laura Sharman, Head of Communications ...
12/04/2022
The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buye...
11/04/2022
The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and pl...
17/03/2022
The word audit' can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free!
Whether you're respon...
03/03/2022
08 March 2022
Demand for third party validation of compliance continues to grow. We congratulate all our clients who have been awarded seals across TAG's ...
23/02/2022
Thinking of taking the plunge into TAG auditing but unsure what it might entail?
Or have you taken on responsibility for your business's TAG audits but don...
22/02/2022
We're pleased to announce that we've launched a new, simplified data page that means - for the very first time - visitors to our website can access all ...
23/11/2021
Promote your ABC data by using a QR code that links directly to your latest ABC certificate.
QR codes have increasingly become more mainstream and recognisabl...
18/10/2021
Alongside our traditional event audit, we now provide the same industry stamp of trust to online events.
Whether it be a conference, a webinar, an awards cerem...
14/10/2021
Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
In 1931 the industry had an issue; Advertisers were being ...
10/08/2021
ABC's Director of Audit, Alice Milner, takes a look at how to keep up with o...
10/06/2021
10/06/2021
We're excited to be working with CFlight - the recently launched...
In their press release below, TAM Ireland explains more about how our independent audit will support their mission to enhance trust and transparency for this market.
