![](//www.4rfv.com/images/no_image.jpg)
James Chandler, Chief Marketing Officer at IAB UK, will serve on the board representing the needs of publishers, ad tech providers, agencies and brands working within digital advertising.
Chandler is responsible for the IAB UK's marketing, PR & comms. He also brings a wealth of experience from previous roles including Mindshare, where he rose through the ranks to become Global Mobile Director as well as leading Unilevers digital account globally.
Chandler said, ABC is a valuable stamp of trust within the digital advertising world and I'm excited to be joining the board at a time when the market is flourishing - providing a huge amount of ways for advertisers to have an impact and resonate with people. To support this innovation, we must ensure that ABC continues to underpin a safe, efficient digital advertising environment that helps the industry to proactively address pivotal issues such as brand safety, ad fraud and online privacy.
Paul Sinker is Director of Communications at the NMA (News Media Association). With 17 years of experience at the NMA, he's perfectly placed to speak for the needs of national, regional and local news media organisations in the UK.
The NMA promotes the interests of news media publishers to government, regulatory authorities, industry bodies and other organisations whose work affects the industry.
Sinker commented, With newsbrands read by millions of adults every month in print and online, it's essential that advertisers have access to accurate, trusted data when placing their spend. I'm delighted to be representing news media publishers on the board, and helping to ensure ABC's services continue to underpin the trusted, quality environments that newsbrands provide.
Simon Redlich, Chief Executive at ABC, said, We're thrilled to welcome James and Paul to the ABC board. Their expertise and understanding of the sectors they represent, will be invaluable in helping us continue to shape ABC's products and services in line with the needs of media owners, agencies, brands and ad tech providers working in today's dynamic media landscape.
I'd also like to thank their predecessors, Tim Elkington and Lynne Anderson, for making such an important contribution to ABC's evolution during their time on the board. We wish them all the best for the future.
The ABC board oversees the effective running of the company to best serve the needs of the industry. It meets regularly and is made up of key representatives from agencies, advertisers, media owners and trade bodies. Board members are nominated by the following industry associations: the IPA, ISBA, NMA, PPA and IAB UK.
More from ABC
18/07/2024
If youre interested in having your process or scheme independently audited like IAB UK, then visit our Bespoke Audits page for more information....
25/06/2024
James Chandler, Chief Marketing Officer at IAB UK, will serve on the board representing the needs of publishers, ad tech providers, agencies and brands working ...
28/05/2024
It was said that it's essential for the industry to point towards trustworth...
15/05/2024
What is the AATP initiative? David: The Advanced Advertising Transparency Programme (AATP) is a set of standards that has been collectively agreed by the online...
24/04/2024
% of profit volume
% of advertising investment
% of full payback
% of sustained parback
% of short-term payback
% of immediate payback
Full payback ROI
S...
07/03/2024
TAG, a leading global initiative, works to combat criminal activity and foster t...
28/02/2024
Each IFABC member organisation - including ABC UK - has the same mission; to deliver trust and transparency to the media industry. They do this by providing mar...
20/02/2024
New to this report The power of publishing - This year's report shines a spotlight on why published media delivers such unique and valuable advertising oppo...
14/02/2024
Our bi-annual survey helps us gauge the usefulness of ABC data to the buying community. This year, buyers and planners reported that ABC data continues to secur...
02/01/2024
Read more on AAM's website:
Reflections & Predictions: What's Next for the Industry in 2024
Reflections & Predictions: The Impact of AI on Media...
05/12/2023
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
05/12/2023
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
16/11/2023
In their press release below, TAM Ireland explains more about how our independen...
06/08/2023
These ad businesses have pledged to support TAG and its global efforts to address criminal activity and to ensure brand safety in digital advertising in SEA, a...
02/07/2023
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscrib...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
14/06/2023
Signals in the Noise' acknowledges the difficulties media buyers and planners face having to traverse the sheer volume of data available today, whilst highl...
09/06/2023
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered.
Here's our ro...
07/06/2023
This is the first time we've delivered one of our bespoke methodology audits in the area of influencer marketing; a market that's grown to be worth over...
07/06/2023
By undertaking ABC's audit, companies demonstrate their commitment to follow...
23/05/2023
We're delighted to present our brand-new online learning course:
How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
01/05/2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
13/03/2023
We're pleased to announce that ABC has been accredited as a Living Wage Employer.
This means that every member of staff at ABC earns a real Living Wage; an...
05/02/2023
We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit.
Trust is a vital factor that can make or break whether a client decides to...
03/02/2023
TAG's annual certification announcement shows more companies are getting independently validated.
ABC independently validates 99 TAG Seals
Today's ...
17/01/2023
PRESS NOTICE 17.01.2023
Octave Audio has been awarded its first TAG Brand Safet...
14/12/2022
We're pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux ...
24/11/2022
Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter's takeover was front and centre in the...
20/09/2022
To help our clients in today's challenging financial climate, we're pleased to launch our new Direct Debit Scheme for subscription fees.
Available to a...
20/09/2022
We're delighted to present our brand-new online learning course:
How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
28/06/2022
We're pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishi...
03/05/2022
We're pleased to announce that, via our Reporting Standards Groups, we've updated our Standards for a number of products, to offer greater flexibility i...
26/04/2022
After interrogating the audit department, Laura Sharman, Head of Communications ...
12/04/2022
The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buye...
11/04/2022
The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and pl...
17/03/2022
The word audit' can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free!
Whether you're respon...
03/03/2022
08 March 2022
Demand for third party validation of compliance continues to grow. We congratulate all our clients who have been awarded seals across TAG's ...
23/02/2022
Thinking of taking the plunge into TAG auditing but unsure what it might entail?
Or have you taken on responsibility for your business's TAG audits but don...
22/02/2022
We're pleased to announce that we've launched a new, simplified data page that means - for the very first time - visitors to our website can access all ...
23/11/2021
Promote your ABC data by using a QR code that links directly to your latest ABC certificate.
QR codes have increasingly become more mainstream and recognisabl...
18/10/2021
Alongside our traditional event audit, we now provide the same industry stamp of trust to online events.
Whether it be a conference, a webinar, an awards cerem...
14/10/2021
Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
In 1931 the industry had an issue; Advertisers were being ...
10/08/2021
ABC's Director of Audit, Alice Milner, takes a look at how to keep up with o...
10/06/2021
10/06/2021
We're excited to be working with CFlight - the recently launched...
02/06/2021
02/06/2021
We're proud to have been re-appointed by BARB to independently audit their census-level BVOD data.
As part of a rigorous tender process, BARB h...
25/05/2021
28/10/2020
Ad fraud is a very present reality - so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by ...
10/03/2021
ABC has independently validated 88 companies for TAG seals in first recertificat...
12/02/2021
12/02/2021
Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped las...
05/02/2021
05/02/2021
Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a...