New Brand Safety & Ad Fraud Seals released by TAG

TAG's annual certification announcement shows more companies are getting independently validated.

ABC independently validates 99 TAG Seals

Today's announcement by the Trustworthy Accountability Group (TAG) shows that a record percentage of TAG participants (67%) are validating their TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified seals via an independent third-party audit. As an approved auditor, we're pleased to announce that we've independently validated 99 of these TAG Seals.

TAG is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising. The TAG community includes the world's largest and most influential brands, agencies, publishers and ad tech providers.

Our trusted validation process provides a robust, independent check that the companies listed are compliant with the industry best practices in TAG standards. The benefits of undergoing our audit include being able to demonstrate best practice, finding efficiencies within the business and ultimately raising trust and transparency - delivering an extra level of assurance to partners.

Congratulations to all our clients for successfully completing our audits and achieving their TAG Seals:

Activision Blizzard Media

Adloox

AdSquirel by OCM

amnet

Annalect

Audience Store

Auto Trader Limited

Bauer Media

Bidstack

Blis Media

carat

Conde Nast

Core

Crimtan

Dailymotion Advertising Inc.

Dentsu Aegis Network

Epsilon/Conversant

Essence Global Limited

Evening Standard

Financial Times

Finecast

Global

GroupM

Guardian

Havas Media

Haymarket

Hearst Communications Inc.

hellomagazine

Immediate Media

INCA

Industry (the 7Stars)

Initiative

Inskin Media

Integral Ad Science

IPG Mediabrands

John Ayling & Associates

JustPremium

King.com Ltd.

KNOREX

LADbible Group

LiveScore

LoopMe

m/SIX

MAGNA GLOBAL

Mail Metro Media

Mantis

MediaCom

MediaCom North

Merkle

Meta

Mindshare

MiQ

Mobsta Inc

Moloco

Nativo

Neo Media World

News Corp UK & Ireland Limited

OctaveAudio

Omnicom Media Group

Omnicom Media Group Ireland

Oracle Advertising

Outbrain Inc.

PLAYGROUND XYZ

Precise TV

Quantcast

Reach

Samsung Ads

Scoota

seedtag

Sharethrough Inc.

Sky

Spotify

TAN Media

Teads

Telegraph Media Group Limited

The Irish Times

The Trade Desk

TikTok

TripleLift

Twitter

Unruly

VDX.tv

Venatus

Vevo

Walk in Media

Wavemaker Global

Xaxis

Yahoo

Mike Zaneis, President & CEO of TAG, said,

Independent validation demonstrates that companies have taken additional steps to validate their compliance with TAG's rigorous standards for its seal programs. ABC's validation expertise is supporting our leading initiatives to tackle criminal activity and brand safety issues, a partnership that will continue to grow in importance with the increased focus on safety and trust across the digital supply chain.

Simon Redlich, Chief Executive at ABC, said,

Congratulations to our clients for successfully completing our audit and achieving their TAG Seals. Their willingness to undergo ABC's independent validation process demonstrates a clear commitment to transparency and accountability, raising standards across the digital ecosystem and making it a safer place to trade.

For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it. -- or on 01442 200839.

LINK:	https://www.abc.org.uk/newslink/112-stories/1034-new-brand-safety-ad-f...
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