--
Enabling the golden age of sports content
February 22, 2021
We have an opportunity to enter the golden age of sports broadcasting. Sporting institutions, broadcasters, rights holders, and content providers have a responsibility and a necessity to communicate and engage with avid sports fans in 2021. With the likelihood of empty, or limited capacity, stadiums for this year's Olympics and Euro's, it's time to deliver interactive and engaging content that creates a stadium-like experience for viewers at home. With the glut of tools and platforms at our fingertips, It's never been so easy to create captivating content.
Cloud-based production tools
2020 forced innovation in producing new ways to immerse fans into the stadium, connecting viewers across the globe and giving the audience a stage to interact, plus brands and sponsors were able to extend reach across platforms. Looking at it simply, everyone is a broadcaster, whether you're Leicester City FC, the International Tennis Association, or Harlequins Rugby Union Club, everyone has the ability to create high-end video with cloud-based production tools, managed from a laptop.
You don't need expensive bulky hardware to create and publish content for a wider audience, a plethora of social media platforms, alongside varying production tools such as content management solutions, now enable simple and effective live streaming. At this level, you no longer need the expertise or a degree to capture, edit and publish live content. Add some creativity and imagination, and with a click of a button you can produce quality viewing to more people.
Sydney FCs production team utilised Bee-On to produce their pre-game show
UGC AGC - Audience generated content
It's time we got rid of the term user generated content (UGC) and replace it with audience generated content. Why? Because we're living in an era where content providers have so many ways to interact with viewers and enable cross-platform, reciprocated interaction. Content created by the audience is becoming a major part of the narrative, not only does it make the viewer feel valued, but it also enhances the experience. We're gradually seeing a variety of broadcast and digital programming calling for fans and viewers alike to share images, comments, videos and opinions via social media, which can then be published in real time.
Facilitating a conversation on social media is an organic way to advertise, motivating followers to watch your show. When Manchester City returned for the final games of the 2019 / 2020 season, they realised that they had to ensure fans were involved in the matchday experience. Their We're Not Really Here campaign featured a range of initiatives, from live streaming videos of fans on webcams into the stadium, to a pre- and post-match show streamed on social - including Facebook Live, Twitter and YouTube - fan-created content was influential to connecting a global fanbase and a community.
Monetisation
Putting some of these engagement processes into practice alongside cloud-based production tools not only enhances the content, engages the audience and extends viewer reach, but it also creates an opportunity to open new streams of revenue. In an environment where sponsors no longer have their full investment due to the empty stadiums, agreed deliverables can be met through a different medium. The local merchant that usually sponsors the half time show in the stadium can be included within a rotating graphic on a show streamed live on Facebook for example - ensuring local and global sponsors renew for next year.
It also allows social producers to be more creative, where they may be limited within a standard broadcast scenario, self-produced streamed programming allows more artistic license to offer added interactive content such as voting for the best amateur celebration sponsored by X, or even streaming a live game of FIFA, played between fans brought to you by Y- as Sydney FC did recently.
Manchester City asked fans to share their content
Create new audiences
The All England Lawn Tennis Club (AELTC) wanted to extend the reach of Wimbledon 2019 and evoke the interest of a younger audience, so they independently launched and produced a live daily show, Wimbledon Coffee Morning. Streamed on Twitter, YouTube and Facebook, the show featured a range of content including candid interviews with players and celebs, and special behind the scenes footage, but most importantly - it had a social focus!
Using the #JoinTheStory hashtag, the presenters created a call to action for audience participation, running live polls and enticing viewers to interact via social to share images and comments. Producers would then share the best engagement and publish live during the show for the presenters to interact with. This was a huge success for AELTC, not only did they extend reach beyond the primary broadcast with over one million views, but they also engaged with a younger, more social media-focused generation and created new tennis fans across the globe.
So, with the correct tools and an audience, global and local sporting institutions have the opportunity to connect on multiple platforms and produce content that adds huge value to a sports fan's experience.
To find out what our cloud-based content management platform, Bee-On can do to boost your sports-based content, contact us now for a demo.
Get in Touch!
Related content:
Four sure-fire social drivers to boost audience engagement
Bee-On wins TVBEurope best of show award
Full production and live interaction for LD:TV's music festival
Broadcast Digital Social Media
FacebookTwitterLinkedIn
Radio: Tuning in to the Digital EraPrevious
Most recent headlines
05/04/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
05/04/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
05/04/2025
Tolka and Montage LZ Launch Affordable Certified ATSC 3.0 Turnkey Solution on Sy...
05/04/2025
OpenDrives Expands Certified Hardware Options for Atlas Data Storage and Managem...
05/04/2025
Canon U.S.A to Unveil Advanced Optical Unit for 4K Field Box Lenses at NAB 2025
Brie Clayton April 4, 2025
0 Comments
Canon U.S.A., Inc., a leader in ...
05/04/2025
Students to Perform with Earl Slick in David Bowie Tribute Concert Known for his work with Bowie and John Lennon, the influential guitarist will also visit cl...
04/04/2025
SBS announces initiatives to provide all Australians with trusted news and infor...
04/04/2025
The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...
04/04/2025
Artist rendering of a Nuclear Thermal Propulsion vehicle concept at Mars....
04/04/2025
Special Operations Command (SOCOM)'s OA-1K Skyraider II is based on L3Harris...
04/04/2025
Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Land...
04/04/2025
Open Broadcast Systems, a leader in software-based low-latency video encoding and decoding, has announced that Mobile TV Group has selected its encoders and dec...
04/04/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV providers, has announced the general availability of its latest generatio...
04/04/2025
Leading European tech developer Profuz Digital unveils the latest editions in its Profuz LAPIS media asset management system in time for the NAB Show which take...
04/04/2025
Cinedeck, pioneer in integrated delivery solutions for the media and entertainment industry, has launched the RX3, a compact, high-performance portable ingest s...
04/04/2025
Cinedeck, a pioneer in integrated delivery solutions for the media and entertainment industry, has announced the latest advancements to ConneX Hub, featuring a ...
04/04/2025
Global provider of video streaming software and services, Accedo, has announced that a new tool, Design Studio , has been added to its award-winning SaaS platfo...
04/04/2025
Disguise, the leading platform and solutions provider driving the next generation of visual experiences, has appointed Brian Allen as its Vice President of Crea...
04/04/2025
Verimatrix, (Euronext Paris: VMX), the leader in powering the modern connected world with people-centered security, today announced expanded collaboration with ...
04/04/2025
Atlanta DTH (ADTH) announces the release of Version 2.0 software for the ADTH NextGen TV Box. The update delivers significantly improved user experience and int...
04/04/2025
MASV (massive.io), the fastest and most reliable large file transfer platform, has partnered with Mimir, a video collaboration and production platform for profe...
04/04/2025
Sequel, a trailblazer in next-generation streaming solutions, today announced that it has expanded its team, which includes co-founders Aksel van der Wal and Ru...
04/04/2025
Peakto now available as a plugin for Adobe Premiere Pro, expands compatibility w...
04/04/2025
In a move that could help attract more viewers to NextGen TV, Atlanta DTH (ADTH), a provider of NextGen TV external devices, has released Version 2.0 software f...
04/04/2025
In our latest article on a piece of broadcasting history, Vizrts Russell Leak tells TVBEurope how his Dad created the motor used in a BBC 1 ident from the 1980s...
04/04/2025
The agency aims to bridge gaps in product strategy, development, and go-to-market programmes for media tech companies around the world
By Matthew Corrigan
Pu...
04/04/2025
Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space
By Matthew Corr...
04/04/2025
An interoperable Optical Ground Station will provide a long-distance Quantum Key Distribution link between Asia and Europe to scale next-generation cybersecurit...
04/04/2025
LAS VEGAS The National Association of Broadcasters, Sinclair Broadcast Group and UrsaNav have announced that they will demonstrate a complementary system that c...
04/04/2025
LOS GATOS, Calif. After greatly expanding its global production and offering programming from around the world, Netflix is also making the viewing experience mo...
04/04/2025
PARAMUS, NJ Sony Electronics has announced its agenda for the 2025 NAB Show, April 6-9 in Las Vegas. With its Central Hall home in the LVCC under construction, ...
04/04/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will be showcasing its latest innovations at the National Association of Broadcasters (NAB) Show in Las Vegas, April ...
04/04/2025
LAS VEGAS As broadcasters gather for the 2025 NAB Show, Pearl TV has outlined some of the industry's success in advancing the spread of NextGen TV aka ATSC ...
04/04/2025
SANTA FE, N.M. New Mexico PBS (NMPBS) has turned to Heartland Video Systems (HVS) and its ATSC 3.0 team to optimize the public broadcaster's existing ATSC 3...
04/04/2025
Vizrt releases its first dedicated NDI audio connection solution, Viz Connect Au...
04/04/2025
Cinedeck Introduces Compact and Portable Ingest Unit, RX3
Brie Clayton April 3, 2025
0 Comments
Cinedeck, pioneer in integrated delivery solutions for...
04/04/2025
Boston Conservatory at Berklee to Present Beloved Works and World Premieres at S...
04/04/2025
Telstra Helps Australia's National Rugby League Take Over Vegas To Start 202...
04/04/2025
NAB 2025 Preview, South Hall: Everything You Need To Know as You Head Into the S...
04/04/2025
Sky will debut Mountainhead, an exclusive film written, directed, and executive ...
04/04/2025
Back to All News
Rotten Legacy, Starring Jose Coronado, Premieres on Netflix May 26
Entertainment
04 April 2025
GlobalSpain
Link copied to clipboard
Downl...
04/04/2025
Appointments Reinforce Commitment to Customer-Centric Growth and Innovation
MONTREAL, CANADA - April 4, 2025 - Grass Valley, the media and entertainment indust...
04/04/2025
May and June see RT Concert Orchestra performances in Dublin, Offaly, Carlow an...
04/04/2025
The Late Late Show will pay special tribute to the life and sporting career of M...
04/04/2025
UNMISSABLE GAA CHAMPIONSHIP ACTION FREE TO AIR ACROSS ALL PLATFORMS
The Sunday ...
03/04/2025
(L-R) Ji-young Yoo, Pedro Pascal, and Jay Ellis at the Freaky Tales premiere. (Photo by George Pimentel/Shutterstock for Sundance Film Festival)
By Stephanie...
03/04/2025
Spotify Advertising hit a new high note today as we unveiled how we're makin...
-- 
