NAB 2025 Preview, South Hall: Everything You Need To Know as You Head Into the Show By SVG Staff
Friday, April 4, 2025 - 12:00 pm
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The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams are preparing to bring you the hottest stories from all over the Las Vegas Convention Center. Until then, here's a preview of the offerings that exhibitors are most proud of.
Today's edition covers exhibitors in the South Hall and other locations in Las Vegas: Adder, AJA, Alpha, AstroDesign, Avid, Backblaze, Backlight, BeckTV, BlackMagic Design, Brainstorm, Christy Media Solutions, Chyron, CineSys, Cobalt Digital, Comcast Technology Services, Devlin Design Group, EVS, FingerWorks Telestration, Fonn Group/Mimir, G&D North America, GlobalM, iodyne, Kiloview, Legrand, LiveU, LucidLink, Markertek, Matrox Video, OpenDrives, Pinnacle, Pixitmedia by DataCore, Quantum, Ross Video, Seagate, Spectra Logic, Studio Network Solutions, Uplynk, Verbit, Wasabi, and Zero Density.
Adder Technology (Booth SL6523) Delivering seamless, real-time broadcasts to millions of viewers requires absolute precision in accessing and controlling multiple video and data sources. Adder Technology invites attendees to experience the latest in high-performance IP KVM and remote-access technology, designed to address the most pressing production-workflow challenges in live sports broadcasting.
Adder Technology ADDERLink Infinity display port computer interface module
The company's ADDERLink INFINITY range provides broadcasters with secure, low-latency KVM solutions that streamline control-room workflows, improve operational flexibility, and reduce reliance on bulky, onsite hardware. With seamless switching and real-time pixel-perfect video up to 5K resolution, operators gain immediate access to the systems they need, regardless of location. Whether in a stadium control room, a production truck, or a centralized production facility, Adder's IP KVM solutions ensure uninterrupted access to mission-critical applications.
From small-scale regional broadcasts to global multifeed productions, production teams need adaptable, scalable solutions. The ADDERLink INFINITY range can function as a simple point-to-point extender or expand into a full high-performance matrix system over an IP network, allowing organizations to scale operations as needed.
This adaptability has been proven at major sports events, where rapid deployment and seamless system access were key to delivering world-class coverage. The ability to connect operators across multiple locations and provide real-time system control ensures that production teams can react instantly to every moment of the action.
For remote access in production workflows, Adder introducing ARDx next-gen remote-access technology. Whether in an onsite control room, a remote broadcast hub, or a distributed production team, operators can instantly switch among replay servers, graphics engines, and camera feeds without latency or disruption. A key element of live event production is the use of broadcast-control-room video walls, essential for monitoring multiple feeds, analyzing replays, and ensuring seamless production execution. Along with high-resolution, accurate color, smooth video, sharp text, and clear digital audio, ARDx provides high-speed USB and precision control integrating effortlessly with production workflows. Additionally, multi-codec compatibility, API integration, and a network-adaptive transport mechanism enable ARDx to deliver and maintain superior visual performance over LAN or WAN, providing broadcast teams the agility and precision they need to keep live productions running smoothly.
Adder's industry experts will be in its booth to provide hands-on demonstrations and discuss how IP KVM solutions can transform live sports production.
AJA (Booth SL3310) AJA Video Systems will showcase new products and updates for sports broadcast and streaming workflows. The company will demonstrate new IP and 12G-SDI tools that can streamline live-sports-production workflows, alongside production-proven video interface and conversion technologies, digital-video recording solutions, and color management, streaming, and remote-production tools.
The technology is designed to give professionals the flexibility required to support more channels of audio and video and leverage a combination of video formats, codecs, and protocols, including those required for higher resolution, multicamera workflows. Attendees are encouraged to consult a product expert at the booth April 6-9.
Alpha (Booths SL1629, SL1729) Technology integrator Alpha leads in design, deployment, and service of technology systems that enhance fan engagement, team performance, and revenue expansion in sports and entertainment venues.
Recent projects include an ST 2110 control room for the Cleveland Cavaliers, an IPTV upgrade for the Cincinnati Bengals, production facilities for the University of Kansas and University of Iowa, and technology systems for the new University of St. Thomas Arena, including a control room, AV, IPTV, and sound system.
In addition, Alpha develops scalable, robust cloud solutions that enable customers to create and distribute content with greater agility and speed efficiently. From AV to control rooms, IPTV to audio systems, Alpha's expert team is ready to bring clients' technology needs to life and make their vision possible.
AstroDesign (Booth SL11716) AstroDesign's main theme is Adding value to sports production. The company aims to utilize its experience in 8K technology, especially super-high frequency real-time signal processing. It plans to implement the tech for top-tier sports and cost-efficient production to make sports production affordable.
The two main ways to enjoy immersive video are with large LED displays and by using
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NAB 2025 Preview, South Hall: Everything You Need To Know as You Head Into the Show By SVG Staff 
