Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space
By Matthew Corrigan
Published: April 4, 2025
Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space
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Talk us through an average day in your role As the SVP of global sales at Moments Lab, no two days are ever the same. I manage a global sales team, focusing on implementing sales strategies and driving revenue growth. My role requires me to work closely with internal departments like presales, marketing, business development, and operations, as well as regularly speaking with customers and partners.
Carole Pigeard, SVP of global sales at Moments Lab A more typical day might involve strategic discussions around go-to-market plans, pricing strategies, and product launches, working closely with the product team to align on vision and execution. I also travel frequently for on-site meetings, industry conferences, and speaking opportunities, such as panels or interviews. A key part of my role is discussing innovation projects with customers, particularly around AI and the future of media technology. It's a role that blends strategy, relationship-building, and staying ahead of industry trends.
How did you get started in the media industry? I began my journey in the media industry in 2012, in Prague, Czech Republic. My first role was as a junior at Octopus Newsroom, a company specialising in newsroom computer systems (NRCS). I worked with the sales team, handling service-level agreement (SLA) contracts and conducting demos for new and existing customers. This hands-on experience was invaluable-I learned by doing, travelling to newsrooms worldwide, from Africa to India and the US, and working closely with technical partners. It was a formative period that taught me the intricacies of the industry and set the foundation for my career in global sales and strategy.
What training did you have before entering the industry? I hold a master's degree in international trade, which initially helped me navigate the global aspect of my role, especially as I worked with diverse markets and in several languages early in my career. However, much of my technical knowledge and industry expertise came from hands-on experience. I'm a firm believer in continuous learning, especially in a fast-evolving field like media tech. I stay updated by attending conferences, reading industry newsletters, and engaging with thought leaders like Kathey Battrick from Asharq News, who inspire me to push boundaries and think strategically.
Why do you enjoy working in the industry? What I love most about this industry is its constant innovation and creativity. Media technology is always evolving, and we're constantly adapting to new ways of consuming content, whether it's linear or non-linear. It's exciting to be part of an industry that's at the forefront of change, helping customers navigate these shifts and supporting them with innovative solutions. The international aspect of the work is also incredibly rewarding - collaborating with diverse teams and customers worldwide keeps me inspired and motivated.
What piece of advice would you offer someone looking to explore a role similar to yours? Don't be afraid to dive into this industry, even if you don't have a specific broadcasting background. Curiosity and a willingness to learn are your greatest assets. Stay up to date on emerging technologies and understand the operational challenges your customers face. The media tech industry, especially in areas like AI and innovation, thrives on diverse perspectives. Joining a tech company like Moments Lab, where different backgrounds and experiences are valued, can be a fantastic way to grow and contribute to the industry's evolution. Embrace the learning curve, and don't hesitate to take on challenges - it's the best way to grow.
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Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space
