Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It?

19/11/2019

It's Officially a 64bit World Or Is It?Published: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / Products / RadiantGrid

Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it/...
See more stories from cinnafilm

More from Cinnafilm Tachyon

26/09/2024

(WATCH) Utilizing leading platforms to monetize archives - Cinnafilm & Kitplus at IBC 2024

(WATCH) Utilizing leading platforms to monetize archives - Cinnafilm & Kitplus a...

24/09/2024

Cinnafilm and PixelStrings updates at IBC 2024

Cinnafilm and PixelStrings updates at IBC 2024Published: September 24th 2024 -- WATCH - At the IBC 2024 show in Amsterdam, Cinnafilm VP of Products & Service...

09/07/2024

(WATCH) Content Owners: Isn't It Time To Monetize Your Library? - Webinar Replay

(WATCH) Content Owners: Isn't It Time To Monetize Your Library? - Webinar Re...

24/04/2024

(WATCH) Faster-Than-Realtime Standards Conversion on Live IP Video: Tachyon + SwXtch.io

(WATCH) Faster-Than-Realtime Standards Conversion on Live IP Video: Tachyon + Sw...

04/04/2024

(WATCH) An Unfiltered Look at Media Supply Chain Transformation - Webinar Replay

(WATCH) An Unfiltered Look at Media Supply Chain Transformation - Webinar ReplayPublished: April 4th 2024 -- Here's the replay of Bill Baggelaar Asks the...

06/03/2024

(WATCH) Tachyon LIVE & cloudSwXtch: Expanding Live Broadcast Workflows in the Cloud Webinar Replay

(WATCH) Tachyon LIVE & cloudSwXtch: Expanding Live Broadcast Workflows in the Cl...

15/11/2023

Cinnafilm and Perifery Announce Partnership to Enhance Media Conversion Workflows

Cinnafilm and Perifery Announce Partnership to Enhance Media Conversion Workflow...

08/09/2023

swXtch.io Announces General Availability of Tachyon LIVE Solution for cloudSwXtch

swXtch.io Announces General Availability of Tachyon LIVE Solution for cloudSwXt...

09/05/2023

(WATCH) At NAB, Here Are Two of the Top Problems We Heard About

(WATCH) At NAB, Here Are Two of the Top Problems We Heard AboutPublished: May 9th 2023Throughout the exciting days on the show floor at NAB 2023, we kept hearin...

09/05/2023

At NAB, Here Are Two of the Top Problems We Heard About

At NAB, Here Are Two of the Top Problems We Heard AboutPublished: May 9th 2023Throughout the exciting days on the show floor at NAB 2023, we kept hearing a coup...

04/04/2023

Cinnafilm and swXtch.io Team Up to Create High Quality IP Video Streaming Format and Frame Rate Converter

Cinnafilm and swXtch.io Team Up to Create High Quality IP Video Streaming Format...

04/04/2023

Cinnafilm and swXtch.io Partner to Create High Quality IP Video Streaming Format and Frame Rate Converter

Cinnafilm and swXtch.io Partner to Create High Quality IP Video Streaming Format...

14/12/2022

(WATCH) Optimizing SD Video for HD & UHD Docs

(WATCH) Optimizing SD Video for HD & UHD DocsPublished: December 14th 2022How DxD Makes Archival/Legacy Content Look Amazing Worried that your SD content from a...

14/12/2022

Optimizing SD Video for HD & UHD Docs

Optimizing SD Video for HD & UHD DocsPublished: December 14th 2022How DxD Makes Archival/Legacy Content Look Amazing Worried that your SD content from archives ...

13/11/2022

How a Great Tool Can Prevent a Major Fail

How a Great Tool Can Prevent a Major FailPublished: November 13th 2022 -- No matter what kind of problem you encounter with video or audio, you want to be abl...

17/10/2022

(WATCH) Bringing Live End-to-End Cloud-Based Conversion to Life

(WATCH) Bringing Live End-to-End Cloud-Based Conversion to LifePublished: October 17th 2022Have you been wondering if your business could move away from the cap...

17/10/2022

Bringing Live End-to-End Cloud-Based Conversion to Life

Bringing Live End-to-End Cloud-Based Conversion to LifePublished: October 17th 2022Have you been wondering if your business could move away from the capacity an...

27/06/2022

Cinnafilm Hires David King as Vice President of Finance

Cinnafilm Hires David King as Vice President of FinancePublished: June 27th 2022 Cinnafilm Hires David King as Vice President of Finance. In this new role, Dav...

15/04/2022

(WATCH) PixelStrings Chat with Warner Bros. Discovery: Empowering the Supply Chain Strategy

(WATCH) PixelStrings Chat with Warner Bros. Discovery: Empowering the Supply Cha...

15/04/2022

[Video] PixelStrings Chat with Warner Bros. Discovery: Empowering the Supply Chain Strategy

[Video] PixelStrings Chat with Warner Bros. Discovery: Empowering the Supply Cha...

21/03/2022

PixelStrings Media Conversion Platform Updates: Wormhole, Dark Energy Xenon, Invoicing Features, and More

PixelStrings Media Conversion Platform Updates: Wormhole, Dark Energy Xenon, Inv...

03/03/2022

NBC Sports Uses Cinnafilm's Tachyon for File-Based Standards Conversion

NBC Sports Uses Cinnafilm's Tachyon for File-Based Standards ConversionPublished: March 3rd 2022 Recently NBC Sports revealed its technical partners for th...

24/02/2022

Cinnafilm Announces New Tachyon Integration With Dolby Hybrik

Cinnafilm Announces New Tachyon Integration With Dolby HybrikPublished: February 24th 2022 Cinnafilm's Tachyon is now part of Dolby Hybrik Cinnafilm announ...

14/02/2022

PixelStrings Media Conversion Platform Updates: Sidecar Caption Processing, New Ingestion Formats, and More

PixelStrings Media Conversion Platform Updates: Sidecar Caption Processing, New ...

06/04/2021

PixelStrings v4.1 and More: Segmented Retime for Video and Audio Content, Cloud and On-Prem Availability, Run Multiple Jobs Simultaneously

PixelStrings v4.1 and More: Segmented Retime for Video and Audio Content, Cloud ...

28/12/2020

Cinnafilm Integrates Accurate Video's Powerful Monitoring Capabilities into PixelStrings

Cinnafilm Integrates Accurate Video's Powerful Monitoring Capabilities into ...

21/10/2020

When Galaxies Collide: Introducing Skywalker Sound Tools Hosted by PixelStrings

When Galaxies Collide: Introducing Skywalker Sound Tools Hosted by PixelStringsPublished: October 20th 2020 When Galaxies Collide: Introducing Skywalker Sound ...

21/12/2019

Skywalker Sound and Cinnafilm Create Next-Generation Audio Toolset

Skywalker Sound and Cinnafilm Create Next-Generation Audio ToolsetPublished: December 19th 2019 ALBUQUERQUE, NM - December 19, 2019 - Skywalker Sound and Cinn...

20/12/2019

Skywalker Sound and Cinnafilm Partner to Create Next-Generation Audio Toolset

Skywalker Sound and Cinnafilm Partner to Create Next-Generation Audio ToolsetPublished: December 19th 2019 ALBUQUERQUE, NM - December 19, 2019 - Skywalker Sou...

19/11/2019

It's Officially a 64bit World Or Is It?

It's Officially a 64bit World Or Is It?Published: October 21st 2019 At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years...

10/11/2019

It's Officially a 64bit World Or Is It??

It's Officially a 64bit World Or Is It?? Published: October 21st 2019 At Cinnafilm, we've had 32bit and 64bit versions of our technology for many yea...

10/11/2019

The Future of the Film Industry in Albuquerque

The Future of the Film Industry in AlbuquerquePublished: November 8th 2019 Cinnafilm CEO Lance Maurer had the opportunity to discuss the future of the film ind...

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019 At Cinnafilm, we've had 32bit and 64bit versions of our...

13/09/2019

Cinnafilm Releases Dark Energy Xenon, an Automated HDR Conversion Solution Utilizing Advanced HDR by Technicolor for Incredibly Vivid Content Delivery

Cinnafilm Releases Dark Energy Xenon, an Automated HDR Conversion Solution Utilizing Advanced HDR by Technicolor for Incredibly Vivid Content DeliveryPublished:...

09/08/2019

ABQ Firm Takes Award-Winning Film Tech to The Cloud

ABQ Firm Takes Award-Winning Film Tech to The CloudPublished: 2019.01.14 ALBUQUERQUE, N.M. - A homegrown Albuquerque company has become a behind-the-scenes Hol...

09/08/2019

Join Us for Coffee and Inspiration at T.E.C.H. Technology Entrepreneur Coffee Hour

Join Us for Coffee and Inspiration at T.E.C.H. Technology Entrepreneur Coffee ...

09/08/2019

Cinnafilm Showcases Media Conversion PaaS, PixelStrings, at HPA Tech Retreat Innovation Zone 2019

Cinnafilm Showcases Media Conversion PaaS, PixelStrings, at HPA Tech Retreat Inn...

09/08/2019

Don't Miss Cinnafilm at the NABShow 2019

Don't Miss Cinnafilm at the NABShow 2019Published: 2019.03.28 Come discover why Tachyon, Dark Energy, and Wormhole are considered the industry-leading solu...

09/08/2019

OWNZONES Entertainment Technologies Partners with Cinnafilm to Provide the Gold Standard in Advanced Media Processing

OWNZONES Entertainment Technologies Partners with Cinnafilm to Provide the Gold ...

09/08/2019

Cinnafilm Partners with Technicolor to Provide HDR Conversion Solution for Incredibly Vivid Content Delivery

Cinnafilm Partners with Technicolor to Provide HDR Conversion Solution for Incre...

14/01/2019

Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStrings Cloud Conversion

Albuquerque Firm Takes Award-Winning Film Tech to The Cloud Cinnafilm PixelStr...

22/12/2018

Holiday Joy From the Cinnafilm Family to Yours, Thanks for Making 2018 Our Best Year Yet!

Holiday Joy From the Cinnafilm Family to Yours, Thanks for Making 2018 Our Best ...

01/11/2018

Cinnafilm Eyes the End-Game With PixelStrings Cloud Transcoding

Cinnafilm Eyes the End-Game With PixelStrings Cloud TranscodingPublished: 2018.03.21PixelSrings offers pristine conversions for all formats and frame rate, VIA ...

01/11/2018

Remastering for the Future: A Cinnafilm Image Processing Workflow Event

Remastering for the Future: A Cinnafilm Image Processing Workflow EventPublished: 2018.04.24 DATE AND TIME Fri, May 4, 2018 1:00 PM - 4:30 PM PDT Add to Cal...

01/11/2018

PixelStrings Announced for 2018 HPA Engineering Excellence Award

PixelStrings Announced for 2018 HPA Engineering Excellence AwardPublished: 2018.06.29As featured in PostPerspective The Hollywood Professional Association (HPA)...

01/11/2018

Cinnafilm's PixelStrings Wins 2018 Hollywood Professional Association Engineering Excellence Award

Cinnafilm's PixelStrings Wins 2018 Hollywood Professional Association Engine...

30/10/2018

RadiantGrid, the $5,000 Enterprise Transcoder for OTT and Social

RadiantGrid, the $5,000 Enterprise Transcoder for OTT and SocialPublished: 2018.10.30Image By: Jared S. Tarbell 2018 RadiantGrid by Cinnafilm: Automate fast a...

24/10/2018

Reclaim Time While Maintaining Content Integrity with Fausto Sanchez

Reclaim Time While Maintaining Content Integrity with Fausto SanchezPublished: 2018.10.24 Effectively retiming media requires precision and balance. Precision...