New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed

02/04/2025

New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed

Brie Clayton April 2, 2025

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Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors' workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips

Advancements in Premiere Pro include AI-powered Media Intelligence, empowering editors to find relevant clips from terabytes of footage in seconds, and Caption Translation which instantly localizes captions in 27 languages

Oscar winners choose Adobe's video solutions: Record-breaking Anora - winner of Best Picture, Best Film Editing, Best Director, Best Original Screenplay and Best Actress - and other Academy Award honorees were edited and produced using Premiere Pro, After Effects, Frame.io, Substance 3D and more

Today, Adobe (Nasdaq: ADBE) launched Generative Extend in Premiere Pro, which uses AI to instantly generate and expand the length of video and audio clips, and AI-powered Media Intelligence for quickly finding specific clips in terabytes of footage in seconds. With Generative Extend, which is powered by the Firefly Video Model and safe for commercial use, editors can now extend video in 4K and in vertical orientation - along with audio clips - transforming how they cover gaps in footage. After Effects now offers improved performance and 3D tools, and Frame.io delivers new upgrades for storage, transcription, and expanded support for document formats.

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Generative Extend and Media Intelligence, some of the creative community's most sought-after video capabilities, are now generally available, backed by years of research and insights from beta customers. Additional upgrades now generally available in Premiere Pro include AI-powered caption translation, which automates the work of generating multilingual captions, helping video pros effortlessly connect with audiences worldwide in seconds. Premiere Color Management, also now generally available, takes the guesswork out of color by transforming raw and log footage from nearly every camera into HDR and SDR the moment clips are imported. The new features, coupled with overall performance improvements, make editing in Premiere Pro faster and more efficient than ever.

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We're so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations, said Ashley Still, Senior Vice President and General Manager of Digital Media at Adobe. By harnessing the power of Firefly and our advanced AI capabilities, we're transforming the video editing experience and enabling our customers to focus on what matters most to them - telling vivid, compelling stories.

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Today Adobe also introduced a new version of After Effects with a high-performance preview playback engine, powerful new 3D motion design tools and HDR monitoring. New Frame.io V4 upgrades include expanded storage that scales with teams - removing workflow fractures and ensuring creatives can share, manage and organize their work-in-progress and finished assets without limitations.

Generative Extend in 4K now generally available in Premiere Pro Generative Extend, now generally available in Premiere Pro in 4K and with support for vertical video, solves a common but frustrating challenge in video editing: a great clip that's just a bit too short. Generative Extend lengthens clips to cover video or audio gaps in footage, smooth out transitions and hold shots longer for perfectly timed edits. Just click and drag to add photorealistic video and audio extensions - delivering unparalleled flexibility in timeline adjustments without sacrificing quality. Support for vertical video ensures editors can use Generative Extend to create and export social-first content without needing to manually re-frame shots.

Since its beta launch in October 2024, customers have been using Generative Extend to extend B-roll footage to perfectly match narration timing, stretch establishing shots to create breathing room in fast-paced sequences, extend ambient audio to create seamless transitions between scenes and adjust timing without sacrificing composition or requiring additional footage.

Generative Extend is powered by the Firefly Video Model, which is commercially safe and IP-friendly. To promote transparency around AI-generated content, Content Credentials - which act like a nutrition label for digital media - are attached to Generative Extend outputs.

Adobe's new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows, said Justin Barnes, Executive Creative Director & Partner, Versus Creative Studio. They seam

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New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed

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