MIPTV 2020 TRANSFORMATION BEGINS WITH FIRST PHASE OF NEW SHOW EXPERIENCE

Paris, 23 July 2019 Reed MIDEM confirmed today the first phase of its announced transformation of MIPTV 2020 with the redesign of the exhibition. The new format is the first of planned changes to be unveiled in the coming months following a wide-ranging industry consultation.

MIPTV 2020, which takes place March 30 to April 2, will have a dual focus on content distribution alongside content development, offering two markets in one.

In order to bridge content development and distribution in one fluid and interactive event, MIPTV is creating a completely new show experience. This fresh approach will offer flexible, scalable options for exhibitors based on innovative turnkey solutions. It will also better integrate communal workspace and networking areas into the exhibition, reflecting the changing priorities and business needs of those attending the market.

The new experience will be redesigned in the three principal halls including Palais -1, Riviera 7 and Riviera 8, where 80% of the exhibition takes place, allowing exhibitors to adapt their participation according to their needs whilst maintaining a premium quality presence.

Laurine Garaude, Director of Reed MIDEM's Television Division, said: Flexibility is a top priority for our exhibitors, and this came through very strongly in our industry survey earlier this year. So, in redesigning MIPTV we have been inspired by new agile workspace concepts such as WeWork, and will be transforming the way the Palais can be used. We will offer solutions that are both affordable and premium, paying attention to company branding and personalisation which are both very important to the industry.

We have brought in these changes in close consultation with our exhibitors and are now beginning to bring this new vision to life with many of them, with very positive feedback so far. We are confident that this first major phase, along with a new buyers programme and changes to the schedule and format that we will unveil over the coming months, will streamline and transform the MIPTV experience, added Lucy Smith, who is spearheading the transformation of MIPTV.

About MIPTV - MIPTV (30 March- 2 April 2020, Cannes) is the leading international market for content development and distribution which launched in 1956. Last April, some 9,500 professionals from across the international TV and digital entertainment ecosystem connected to launch and discover new content, forge partnerships, negotiate financing and distribution agreements, find co-production opportunities and explore the latest trends. In 2020, MIPTV will unveil a redesigned exhibition experience, in response to an extensive industry consultation. It will also introduce changes to the schedule, content and format with details to follow in the coming months.

LINK:	https://pressroom.miptv.com/press-release-en-2019/miptv-2020-transform...
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