HP Launches High-Definition Digital Press for Commercial Printing

HP Launches High-Definition Digital Press for Commercial PrintingHP Indigo quality exceeds offset to increase high-value page opportunities for print service providers

News highlights

HP Indigo 12000 HD Digital Press, setting new standards for image quality, is now commercially available

New HP Indigo color gamut technology - ColorUp! - and new Vivid Pink and Green, Fluorescent Yellow, Green, and Orange ElectroInks

New HP PrintOS apps enable print service providers to simplify and automate production

PALO ALTO, Calif., February 20, 2018 - Today, HP Inc. announced commercial availability of its HP Indigo 12000 HD Digital Press with breakthrough high-definition imaging, the next step in the evolution of HP's market-leading1 Series 4 large format press platform with more than 700 units installed worldwide.

The High Definition Imaging System for the B2-sized HP Indigo 12000 HD Digital Press doubles image resolution, delivering sharper, smoother, finer print, enabling print service providers (PSPs) to surpass offset quality and open new digital possibilities in high-end commercial and photo applications. The press uses an all-new High Definition Imaging System, using 48 parallel laser beams and high screen sets up to 290 LPI.

HP print service providers are experiencing unprecedented growth and momentum as print buyers, agencies, and brands are looking for ways to connect the online world with the physical world, said Alon Bar-Shany, general manager, HP Indigo, HP Inc. HPs digital print technologies are blending these realities, providing amazing new application opportunities, alongside higher productivity.

Following successful beta testing at ORWO and CEWE in Germany and Italy's New Print, HP Indigo is now starting commercial shipment of the press.

Ongoing innovation for new digital printing applications

The HP Indigo 50000 Digital Press, the most productive digital press on the market, is now accompanied by a robust finishing solution for cost-effective printing of offset jobs.

HP also announced new color gamut technology and new inks:

ColorUP! delivers an extended color gamut using color profiles to expand the on-press color gamut using additional hits of CMY inks.

HP Indigo ElectroInk Vivid Pink and HP Indigo ElectroInk Vivid Green, a new set of brighter inks for high-end photo applications including wedding photography, allow printers to reach more vibrant pink, green and blue shades.

Commercial release of HP Indigo ElectroInk Fluorescent Green, Yellow and Orange, in addition to the previously available Fluorescent Pink. The inks are already in use by PSPs to produce commercial applications.

Creating a more efficient production floor with workflow and end-to-end solutions The powerful apps running on the PrintOS platform bring cloud advantages to enable PSPs to automate production, optimize their presses, and grow.

New HP PrintOS apps available include:

An optional OEE app for efficient and automatic measurement of Overall Equipment Effectiveness, providing value-based on-press data to ensure press excellence

Color Beat, enabling color tracking and reporting to ensure color standards are reliably and consistently achieved.

A new version of HP Site Flow enables customers to effectively fulfill hundreds or thousands of online orders per day. With fast and easy startup, and instant scalability, PSPs can take on new business, and handle tight deadlines, while increasing productivity from order to delivery.

According to IDC market share data

Forward-Looking Statements

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries ( HP ) may differ materially from those expressed or implied by such forward-looking statements and assumptions.

All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.

Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and the delivery of HP's services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contract

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=2554442...
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