HP and AIGA Partner to Help Designers of the Future Marry Data, Digital, and Print

HP and AIGA Partner to Help Designers of the Future Marry Data, Digital, and PrintHP named exclusive sponsor of AIGA's In-house INitiative program to deliver extraordinary results through integrating tactile and online experience design

PALO ALTO, NEW YORK, January 24, 2018 - Today, HP Inc. and AIGA, the professional association for design, announced their partnership in advancing digital print technology and digital user experiences. The collaboration seeks to bring AIGA members exclusive benefits to increase their capabilities in digital print innovation, and arm HP with valuable insights to deliver extraordinary and inspiring design ideas through AIGA's diverse community of designers.

Since 2010, AIGA In-house INitiative has been a robust program providing the skills, tools, technologies, inspiration, and resources needed to enable designers to advance design competencies, build leadership skills, make a greater impact on business growth at their companies, and connect and collaborate with a broad network of peers and experts.

HP's digital print technology is changing the way designers work by providing them with cutting-edge tools to address the unique opportunities and challenges they face, said Shuchi Sarkar, HP Inc.'s Graphics Solution Business global marketing head. Our partnership with AIGA underscores the industry's transformation from analog to digital print technologies, as HP and AIGA empower designers to connect with customers in new and innovative ways.

Partnering with HP will help AIGA chapters deliver more engaging brand experiences through innovative HP digital print applications and provide resources for in-house focused events and activities in their communities. HP will build awareness of HP tools, technologies, and capabilities, as well as create greater demand for HP customers at the local level. The sponsorship will extend through events and programming to provide AIGA's growing segment of in-house members access to industry trends and market analysis. HP subject matter experts will bring their unique knowledge of digital and print to immersive workshops such as Innovation Labs hosted at HP's Graphics Experience Center in Alpharetta, Georgia where designers get hands-on learning and practice real-life business problem solving using HP technology, software, and equipment.

AIGA designers represent a powerful group of visual communicators, who serve every industry with design excellence. They are committed to designing experiences that drive business impact. They know that it's a digital AND print world, and that the best experiences marry both mediums seamlessly, said Julie Anixter, executive director, AIGA. By partnering with HP, we're able to help our members stay on the cutting edge of technology and add a whole new suite of ways to delight customers. We are thrilled about this partnership with HP and for what the pairing of our capabilities will bring in the future.

More information about HP digital printing is available at hp.com/go/graphic-arts. Follow HP Graphics on Facebook, Twitter, YouTube and LinkedIn.

About AIGA

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org/about.

Forward-Looking Statements

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries ( HP ) may differ materially from those expressed or implied by such forward-looking statements and assumptions.

All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.

Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and the delivery of HP's services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and tra

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=2547452...
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