We were eager to see the release of the Volvo Life Paint campaign this week, graded by Finish Colourist Julien Biard. The project sees Volvo turn its branding on its head, creating safety for people who are outside of their cars as well as in them. With so many cyclists in the office, weve been gagging to see this released in shops this week!
Life Paint is being trialled in six London and Kent-based cycle shops, including Peloton in Spitalfields, where cyclists can get one of 2000 cans being given away. If they sell out then Volvo plan to produce the product on mass. So cyclists get yourselves down there!
If you havent yet seen the campaign yet, Life Paint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Its completely invisible in the day but turns the wearer into a glowing bike-beacon if struck by car headlights at night. With 19,000 cyclists injured on the road in the UK each year, we think its well worth getting our body graffiti on, to stay safe on the road.
Check out our work page to learn more about the campaign and Juliens grade.
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