A must for action fans and photographers

A must for action fans and photographers One is familiar with them, the images of muddy people who have just successfully completed an obstacle course grinning happily at the camera. The theme is booming in Germany. Competitions take place every weekend somewhere. The in some cases venturesome obstacles are not only a challenge for the athletes. They also offer spectators spectacular images and photographers action motifs. photokina 2016 also wants to offer its visitors this experience and is thus organising the first indoor obstacle course in the world on the fair grounds: the INDOOR OBSTACLE CHALLENGE powered by Peugeot, from 23-25 September 2016 in hall 6.

Dr. No, Le Chiffre and Kristatos - those who can feel the adrenaline pumping when thinking about these legendary James Bond villains already have an idea what it feels like to overcome obstacles with these resounding names: whether a climbing net at a height of 5 metres (Dr. No), wooden hurdle (Kristatos) or a half-pipe (Le Chiffre), courage, endurance and strength are required here. The course to be mastered by the participants of the INDOOR OBSTACLE CHALLENGE is 2.5 km long.

The course is organised and constructed by Faktor 4 Event Marketing GmbH, which has been already been organising the Strongman Run, the most successful obstacle course in the world, since 2007.

Be there live

By the way, one doesnt need to be a star athlete to take part in the INDOOR OBSTACLE CHALLENGE. Nonetheless, a certain level of basic fitness and enjoyment of exercise helps with mastering the course, as do sport shoes and fitness clothing. Prior to the start, the participants can still be equipped with an action camera, in order to be able to record the special experience right up close. For spectators and photographers there are many viewing points on the course, and thus fantastic motifs for trying out the latest action cameras and functions.

Application and prices

The course will be open from 23-25.09.2016. The participants choose a time slot for their start when applying.

Those who are quick with the booking profit from a graduation of prices:

1st to 500th applicant - 25 Euro entry fee incl. day ticket for photokina

as of 500 applicants - 25.00 Euro entry fee plus 4.99 Euro for day ticket for photokina)

Application is only possible online: https://portal.mikatiming.de/event/orc/2016/de/

The wild ride starts

Those who would prefer to avoid the physical exertion of an obstacle course, but who are still looking for an adrenaline kick, shouldnt miss a ride on the Avenger on the grounds outdoors. The action cam is also a must here.

Tip for media representatives

If you or your colleagues from the editorial office are interested in trying out the course of the INDOOR OBSTACLE CHALLENGE, we would be pleased to provide a corresponding number of wild cards. Perhaps you would like to challenge a few of your readers?

Note for press representatives

Please note that the press tour of photokina will be taking part on the first day of the fair i.e. from 10:00 a.m. onwards on 20 September 2016.

The day preceding the trade fair is not a press day. Journalists are not permitted to enter the exhibition halls on Monday, 19 September 2016, unless they have been previously registered by a photokina exhibitor in the scope of a press conference.

Your contact:

Judith Mader

Communications Manager

Koelnmesse GmbH

Messeplatz 1

50679 Cologne

Germany

Tel +49 221 821-2486

Fax +49 221 821-3544

j.mader@koelnmesse.de

www.koelnmesse.com

Note for editorial offices:

photokina photos are available in our image database on the Internet at www.photokina.com in the Press section.

Press information is available at: www.photokina.com/pressinformation

If you reprint this document, please send us a sample copy.

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