It has never been so easy to create an image

It has never been so easy to create an image During his impulse presentation before top international representatives of the imaging industry on the evening before the start of photokina, the business journalist Ranga Yogeshwar made some clear statements about the challenges and chances facing the new, unlimited imaging worlds. Like Rainer F hres, Chairman of the Photo Industry Association, he nonetheless outlined an optimistic future scenario for the industry.

It has never been so easy to create an image, and never before in the history of humanity have there been so many photographers, Yogeshwar explained and warned: Most of us underestimate the impact of this digital revolution. The rules of the game are currently being rewritten in most industries.

The challenges, according to Yogeshwar, are based on a medial and societal paradigm shift: today the absence of an image is nearly synonymous with having never been there. Following a centruy in which photography was primarily characterised by limitations, looking at the example of the 36 photo film rolls, we now find ourselves in a phase of abundance. With the continuing technological development of optics and digital sensors, many of the limitations of imaging have been done away with, but new challenges have also arisen.

This is how he accurately described the status of the imaging industry, which sees new chances in the digital transformation. Big challenges are facing us all, originating from Imaging is everywhere, according to Rainer F hres, Chairman of the Photo Industry Association. However, many times greater are the chances for the development of our industry, if we think and act in a new way in digital Imaging ecosystem: networked, open, cooperative

LINK:	http://www.photokina.com/en/photokina/presse/presseinformationen/index...
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