Jos Luis Espinosa es el nuevo Country Manager de Comscore M xicoCiudad de M xico, 30 de Enero de 2025 Comscore (NASDAQ: SCOR), socio confiable para la planificaci n, transacci n y evaluaci n de medios en m ltiples plataformas, anuncia el nombramiento de Jos Luis Espinosa como nuevo Country Manager de Comscore M xico.
Con m s de seis a os en Comscore, Jos Luis se destac como Senior Sales Manager, donde lider estrategias comerciales y de desarrollo de negocios en mercados clave como M xico, Colombia y Per . A lo largo de su carrera, trabaj estrechamente con anunciantes, agencias y publishers, impulsando soluciones innovadoras para la toma de decisiones basadas en datos.
Estoy emocionado de asumir este nuevo desaf o en un momento clave para la industria digital. Mi objetivo es seguir posicionando a Comscore como un socio estrat gico para las empresas que buscan entender el comportamiento de sus audiencias y optimizar sus campa as publicitarias, coment Jos Luis Espinosa.
Iv n Marchant, Vicepresidente de Comscore para Latinoam rica, expres su confianza en el liderazgo de Jos Luis: Ha demostrado un compromiso constante con nuestros clientes y objetivos. Su experiencia y visi n estrat gica lo convierten en el l der ideal para Comscore en M xico. Estoy seguro de que, bajo su direcci n, fortaleceremos a n m s nuestra posici n como l deres en medici n y an lisis digital en la regi n.
Jos Luis cuenta con m s de 20 a os de trayectoria en el ecosistema digital, trabajando en empresas como Nielsen, El Universal y el Gobierno de la Ciudad de M xico. Es Licenciado en Ciencias de la Comunicaci n por la Universidad Nacional Aut noma de M xico, y cuenta con una diplomatura en Marketing Interactivo del Tecnol gico de Monterrey. Adem s, ejerci como profesor en instituciones como la Universidad Nacional Aut noma de M xico (UNAM) y la Universidad An huac, compartiendo su experiencia en medici n de audiencias y estrategias digitales.
Con este nombramiento, Comscore reafirma su liderazgo en la transformaci n digital de la regi n, brindando soluciones avanzadas de medici n y an lisis para impulsar a marcas, medios y agencias hacia la innovaci n y el crecimiento.
Acerca de Comscore
Comscore es un socio de confianza para la planificaci n, transacci n y evaluaci n de los medios de comunicaci n en todas las plataformas. Con datos que combinan inteligencia de audiencia digital, TV lineal, espectadores de cine y over-the-top (OTT) con conocimientos avanzados de audiencia, Comscore permite a los compradores y vendedores de medios cuantificar su comportamiento multipantalla y tomar decisiones de negocio con confianza. Un l der comprobado en la medici n de audiencias digitales, televisivas y de la publicidad a escala, Comscore es la fuente emergente de terceros de la industria para una medici n multiplataforma confiable y completa.
Para saber m s sobre Comscore, visite www.comscore.com
Contacto
Milagros Aguirre
Senior Corporate Marketing Specialist
Comscore, Inc.
prensa@comscore.com
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Jos Luis Espinosa es el nuevo Country Manager de Comscore M xicoCiudad de M xico, 30 de Enero de 2025 Comscore (NASDAQ: SCOR), socio confiable para la planificaci n, transacci n y evaluaci n de medios en m ltiples plataformas, anuncia el nombramiento de Jos Luis Espinosa como nuevo Country Manager de Comscore M xico.
