Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement TransformationReston, VA January 22, 2025 Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
With a career spanning agency, research, publishing, and client leadership, Friedman will oversee the company's data governance, drive currency adoption efforts, and develop tailored measurement playbooks for a variety of customers, where one size does not fit all.
In his former role at The E.W. Scripps Company, he challenged the status quo in measurement and negotiated its first agreement with Comscore. He advocated for the consolidation of data organization into a single holistic group for both National and Local divisions, and worked at Publicis Groupe on improving efficiencies in planning and buying.
I am delighted to welcome Frank Friedman to the executive team at Comscore as we navigate the next frontier of measurement for our customers and the industry more broadly, said Jon Carpenter, Comscore Chief Executive Officer. Frank has consistently been at the forefront of challenging convention and implementing disciplined strategies to drive change, and we are excited to bring his perspective to our organization during this stage of our transformation.
Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has also held pivotal board and committee positions with industry bodies and key organizations including the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM) and Video Advertising Bureau (VAB).
I've been a cheerleader for change from every side of the ecosystem to help solve the industry's toughest challenges. In previous roles, I leveraged the power of data to disrupt and drive growth, now in joining Comscore, I'm thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem, said Frank Friedman, Comscore Chief Data and Analytics Officer and Head of Measurement.
The announcement follows the appointment earlier this month of digital and programmatic expert Jackelyn Keller as Comscore's Chief Marketing Officer, reinforcing the company's focus on measuring the consumer across all touchpoints and solving for a future underpinned by digital tech and programmatic pipes.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
More from comScore
04/03/2025
Comscore Reports Fourth Quarter and Full Year 2024 Results RESTON, Va., March 04, 2025 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transact...
25/02/2025
Comscore Appoints a new Country Manager for the UKLONDON, UK, February 25, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer b...
21/02/2025
Comscore To Announce Fourth Quarter 2024 Financial ResultsRESTON, VA, February 21, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transac...
20/02/2025
Comscore Expands YouTube CTV Viewership Measurement to International MarketsCross-Platform Content Consumption Metrics Now Available in Canada, France, Spain, a...
22/01/2025
Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measu...
21/01/2025
Proximic by Comscore Releases 2025 State of Programmatic ReportKey Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV,...
16/01/2025
Comscore Announces Unified Content MeasurementAdvanced self-service solution for content owners and creators bridges the gap between content valuation and audie...
14/01/2025
Comscore Expands Local Currency Partnership with Coastal Television's Media ...
02/01/2025
Comscore Appoints New Chief Marketing Officer Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing e...
20/12/2024
Comscore Expands Long-Term Local Currency Partnership with Gray Media to Include...
16/12/2024
Cox Media Group and Comscore Agree to New Multi-Year Deal For Viewer Measurement...
20/11/2024
Comscore Awarded US Patent for Person-Level TV Audience Measurement, Transformin...
12/11/2024
Comscore Reports Third Quarter 2024 ResultsRESTON, Va., November 12, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evalu...
21/10/2024
Comscore partners with IAMAI for India's comprehensive CTV Study to deliver ...
11/09/2024
Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advert...
26/08/2024
Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual AdvertisingParamount among first to adopt new CTV audi...
21/08/2024
Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensi...
14/08/2024
Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tac...
06/08/2024
Comscore Reports Second Quarter 2024 Results RESTON, Va., August 6, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and eva...
30/07/2024
Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digita...
24/07/2024
Comscore To Announce Second Quarter 2024 Financial ResultsRESTON, VA, July 24, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
17/07/2024
Comscore Unveils Key Insights in 2024 State of Gaming ReportThe 2024 report underscores gamings popularity and highlights valuable cross-platform advertising op...
18/06/2024
Comscore and Kochava Partner To Unlock New Insights Tying Cross-Channel Consumer...
11/06/2024
Anzu Partners With Comscore's Flagship Cross-Platform Solution for Increment...
04/06/2024
Comscore at the 16th Annual Gabelli Media & Entertainment SymposiumRESTON, Va., June 4, 2024 Comscore (Nasdaq: SCOR), a trusted partner for planning, transact...
07/05/2024
Comscore Reports First Quarter 2024 ResultsRESTON, Va., May 7, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
06/05/2024
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Po...
22/04/2024
Comscore at the 19th Annual Needham Technology, Media & Consumer Conference RESTON, Va., April 22, 2024 Comscore (Nasdaq: SCOR), a trusted partner for plannin...
12/04/2024
Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Applic...
08/04/2024
Comscore Reaches Multi-Year Exclusive Agreement With B&B Theatres for Its Indus...
03/04/2024
U.S. Joint Industry Committee Awards Certification to Comscore for National Curr...
20/03/2024
Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level MeasurementComscore is the only TV measurement solut...
12/03/2024
Epsilon Partners with Comscore's Proximic for Global Contextual DataProximic's AI-Powered Contextual Intelligence to Deliver Cross-Screen Insights for E...
06/03/2024
Comscore Reports Fourth Quarter and Full Year 2023 Results RESTON, Va., March 06, 2024 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transact...
01/03/2024
Comscore and TEGNA Sign Multi-Year Agreement for Local Linear and Cross-Platform...
22/02/2024
Comscore To Announce Fourth Quarter 2023 Financial ResultsRESTON, VA, February 23, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transac...
21/02/2024
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platfo...
01/02/2024
Comscore announces new executive leadership across international regions: EMEA, ...
31/01/2024
Comscore Announces New US Patent for Livestream Contextual Intelligence Technolo...
23/01/2024
Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience MeasurementComscore to Provide Currency-Grade Measurement Metrics for Nex...
16/01/2024
Proximic by Comscore Releases Findings from 2024 State of Programmatic Report The majority of advertisers plan to increase investment in programmatic;
Contextu...
30/11/2023
The Future of Search: Quantifying Growth in Generative AI Queries with Comscore ...
14/11/2023
Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast ...
07/11/2023
The Minnesota Wild of the National Hockey League, signs Multi-Year Deal with Com...
06/11/2023
Comscore Reports Third Quarter 2023 ResultsRESTON, Va., November 6, 2023 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evalu...
31/10/2023
Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Bas...
26/10/2023
Comscore adds Social Incremental audiences to its flagship digital measurement t...
25/10/2023
Comscore to Announce Third Quarter 2023 Financial ResultsRESTON, VA, October 25, 2023 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacti...
19/10/2023
Comscore Launches Political Targeting Solutions for 2024 Election Season, exclus...
Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement TransformationReston, VA January 22, 2025 Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
