That Station Launches New App, Website, Filled with Features, Music, Interviews and More

That Station's app and website just got a major upgrade. The station crew consolidated information, added a rich array of new features and created a user-friendly sleek new look.

That Station Program Director & Weekday Curator Chris Edge said the old app wasn't immersive enough, so he and his team set about making a change. They worked with Audio One, a Swiss company, to design the app.

It didn't allow for us to create or load content into the app itself, he said of the previous version of the app. It felt like our content was in so many different places we were making it harder for people to experience us. I don't think we were living up to their expectations (or ours). The audience deserved better.

By putting the listener first, Edge and his team, including WRAL-FM Digital Content Manager Ashley Pearson, made a value-added experience for That Station fans.

I love the ability we have now to include so much more than before, and the app and site are the same, so we are able to always have consistency between the two, said Pearson.

CapCom asked Edge and Pearson what features each of them loves most about the new app.

First and foremost, I like its simplicity, said Edge. We have certainly added a lot of content, but it's easy to navigate and I think intuitive for most users. Beyond that it's got to be the new custom channels. We have 7 unique channels you can listen to, including the 90's, 80's, and 70's+ along with New Music, Verified NC Music, and Studio J +. The latter of which is live Studio J performances and other acoustic songs we've gathered over the years.

He continued, All of which can be listened to offline in case you're traveling, and all of these playlists fit the ethos of That Station. They are all curated to fit our brand. May favorite of them all is Lost & Found, there are over 1,000 songs on this channel, you never know what you're going to get.

Pearson also talked about her light of highlights on the new That Station app.

We also have worked with Come Hear NC (who is our title sponsor) and Indy Week to integrate their content so our audience not only hears from us but also can stay up to date with local events and local music news, she explained. We've included a bunch of RSS feeds for things like Indy Week music news, our social media, and our YouTube so there is automation behind this app that allows the audience to always stay up to date in one place!

Both also shared the features they most recommend That Station listeners explore.

I highly recommend that our listeners check out the Album Notes section on the home page to see the artists inspiration behind their favorite albums, and the Concert tab to see all local shows and we even included links for our listeners to get tickets easily to the shows they want to see! said Pearson.

Both the app and the website now provide direct access to That Station's rich archives.

You can watch Studio J performances and Interviews as both are fed directly into the app from YouTube, said Edge. There's more to read too including Local Music News from Indy Week, and Album Notes. Back in the day when we bought albums you'd get liner notes about who produced the album and who else played on it, I've tried to bring some of that back by including notes when new albums are released.

Check out all these features and more on the That Station website and on the new app.

If you already have the app, no worries, all you have to do is update it to experience the better than ever version or search 95.7 FM That Station in your phone's app store to download.

That Station

Thanks to That Station for these CapCom graphics.

That Station's new website homepage

LINK:	https://capitolbroadcasting.com/2024/05/30/that-station-launches-new-a...
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