Amrica Televisin Enhances Sports Coverage with Ross Video's PIERO Analysis Tool

PIERO delivers cost-effective, state-of-the-art Sports Graphics analysis capabilities for video replays to draw fans deeper into the action.

Ottawa, Canada - May 16, 2023: Ross Video announced that Am rica Televisi n, a leading television company based in Lima, Peru, has implemented its PIERO sports analysis tool in two recording studios to enhance its coverage and viewer experience for a recent global soccer tournament. PIERO enables Am rica Televisi n to apply industry-leading graphics and animation to its event coverage, helping it to deliver cost-effective, state-of-the-art analysis for video replays.

alt= class=wp-image-51091 data-lazy-srcset=https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-1024x553.png 1024w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-300x162.png 300w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-768x415.png 768w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-1536x829.png 1536w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-2048x1106.png 2048w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-120x65.png 120w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.12.48-1024x553.png /> The purchase of PIERO is the latest investment in Ross Video technology by Am rica Televisi n, which also includes their use of XPression graphics , Dashboard, Vision, Carbonite, Ultrix Acuity, Cambot and Inception Cloud products in a successful partnership stretching back over seven years.

The main challenge facing Am rica Televisi n was delivering production innovation, creativity and engaging content for its soccer event coverage. An existing user of Ross Video's products, the implementation of PIERO extends the strong partnership between the two organizations.

Ross Video has been a valuable technology partner for Am rica Televisi n for a number of years, so we were confident investing in their cutting-edge technological solutions, said Wilfredo Vi as, Technical Director, Am rica Televisi n. Implementing PIERO has played an important role in raising the quality and creativity of our replay analysis-a development that our viewers have welcomed.

alt= class=wp-image-51093 data-lazy-srcset=https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-1024x550.png 1024w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-300x161.png 300w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-768x412.png 768w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-1536x825.png 1536w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-2048x1099.png 2048w, https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-120x64.png 120w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://www.rossvideo.com/wp-content/uploads/2023/05/Screenshot-2023-03-31-at-15.13.53-1-1024x550.png /> PIERO is an award-winning sports analysis tool that uses image recognition or encoded camera heads to overlay tactical graphics on sports content. PIERO brings new angles to every game, on the screen and in the studio, with visually engaging and informative effects. The solution can apply industry-leading graphics to more than 20 of the world's major sports, combining video-based effects with 3D replays and advanced virtual graphics.

A key advantage reported by Am rica Televisi n during the procurement and implementation process was the versatility of the Ross team and the availability of 24/7 technical support. The new solutions offered by Ross have added value to the business by providing more options to analyze soccer action, resulting in increased viewer engagement.

Am rica Televisi n understands that sports fans value quick and informative replay analysis, and PIERO is the ideal solution to bring viewers closer to the action, said Jorge Sobenes, Regional Sales Manager for Latin America, Ross Video. We are delighted to extend our partnership and look forward to supporting their innovation strategy in the future.

About Ross Video

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Twitter: @ross_video

www.rossvideo.com

Media Contacts:

Bubble Agency, rossvideo@bubbleagency.com

EMEA: Kelli Neve-Read, 44 (0)7935 067 393

Americas: Casey Love, ( 1) 281 682 6639

LINK:	https://www.rossvideo.com/company/media/news-releases/am%C3%A9rica-tel...
	See more stories from rossvideo

More from Ross Video