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ALAMEDA, USA February 14, 2024 In the realm of reality television production, the perception that success hinges solely on assembling strangers in various settings and arming them with microphones and cameras is a common misconception. Renowned audio engineer and intercom system designer Glenn Gaines, owner of G2 Sound, challenges this notion as he highlights the pivotal role played by Clear-Com s state-of-the-art intercom system in the production of the immensely popular "Love Is Blind", whose newest season comes out this Valentine's Day. With Clear-Com s intercom system at the heart of communication, Love Is Blind exemplifies the industry s commitment to pushing boundaries and maintaining the highest standards in television production.
Gaines, an industry veteran with a track record dating back to the 1990s on shows such as "The Biggest Loser" and "RuPaul's Drag Race," underscores the intricacies of reality TV, emphasizing that Love Is Blind surpasses the demands of most productions in the genre. Clear-Com s intercom system, designed and provided by G2 Sound, stands out as a crucial component in ensuring seamless communication in the face of the show s unique challenges.
As Gaines explains, reality TV, particularly in complex environments with dynamic contestant interactions, requires a level of technical sophistication that sets it apart from scripted shows. "The amount of expertise it takes to set these shows up certainly keeps us involved," says Gaines. Contrary to the perception that reality TV compromises technical standards, he contends that it often surpasses scripted counterparts in terms of the challenges posed to production teams.
Love Is Blind, created by Chris Coelen and produced by Kinetic Content, is a social experiment where single men and women hope to find love and get engaged before meeting in person. At first blush, falling in love, let alone proposing, with those limitations sounds crazy. That said, perhaps it shouldn't. After all, transparent, ongoing, and seamless communication is arguably far more crucial to a lasting relationship than the first, heady moments of attraction. Season One of the show released in 2020, became Netflix s number-one trending program, and since then, the show has spent more time on Netflix's Top Ten than any of the streaming services traditional, scripted shows.
By design, reality television must appear immediate and off the cuff when capturing the interactions between contestants. That requires ongoing and constant communication between everyone involved, particularly in choosing and highlighting some interactions versus others to tell a compelling, universally appealing story. And that, in turn, requires a rock-solid, flexible, and purpose-built communication system. In this case, the team used a Clear-Com system that included Eclipse HX, HelixNet , FreeSpeak II , FreeSpeak Edge , LQ(R) Series of IP interfaces and Agent IC .
The system used for communication between the producers, remote camera operators, and the contestants in each pod, individually, could be achieved with a relatively basic intercom system, Gaines notes, but with up to ten dates running simultaneously, each with a separate system connected to a central control area from which the dates are monitored, the scale of the installation adds a high degree of complexity requiring a substantial level of functionality and flexibility. Comms are absolutely critical in the first stage of Love Is Blind the initial blind' dates which take place in a roughly 70,000 square foot studio space, with nearly 100 cameras and the previously mentioned Clear-Com infrastructure used to monitor participants.
In explaining the evolution of the Love Is Blind communication system, Gaines puts it in the context of the evolution of the reality genre overall. When reality shows first got off the ground, all communication was done through walkie-talkies, and up until relatively recently, that's how everything was done in reality shows. If memory serves, I think the first time in one of my shows we actually rented a comms system was in 2012. Over time, he has deployed various technologies on different shows but now uses Clear-Com as his go-to technology. He explains that the factors that led to that decision were the ease of setup and transparency of Clear-Com's physical and software-based user interfaces, he says, singling out FreeSpeak II as an offering that became the industry standard for wireless beltpacks.
The first Clear-Com system he deployed was for RuPaul's Drag Race a HelixNet system that included FreeSpeak beltpacks and a FreeSpeak base station. That was also the system I used for Season One of Love Is Blind, but we realized very early on that, given the show s requirements, we were taxing the limits of the HelixNet system. We had no idea what we were stepping into on Season One beyond broad strokes, so we designed that system to be scalable in case it got bigger. And it did, he explains, evolving substantially and swiftly for Season Two. We finished the first season, did our post-mortem, and decided to upgrade because the requirements for intercom were much greater than we originally believed. So we were on the HelixNet system one season, a
