![](//www.4rfv.com/images/no_image.jpg)
--
How much video do you use in your internal communications? Do you wonder if there should be more in your next internal comms strategy? It can be hard to allocate precious time and resources towards something if you're not entirely confident in how to produce one, and even what the end result will be.
Here's our top tips to make sure your first internal comms video won't be your last:
1. Make a plan Start with a detailed video strategy. Set dates for important milestones like picking a team, completing the script, shooting footage and finishing the edit. Be realistic, and try not to deviate from the plan.
2. Choose your team Be ruthlessly honest about the areas in which you will need the most help, whether that means the scripting, shooting, editing or all of the above. If you call in professional help, check out our blog How Great Marketers Find Great Production Houses'.
3. Know your audience An internal comms video viewed by employees should look and feel very different to a video destined to be viewed and shared on social media. Be human, employees want to connect and relate to your brand. Put a face to the name and make connections between upper management and the rest of the business.
4. Hone your message Can you summarize the message of your video in a couple of sentences? Many employees will be short on time and working to strict deadlines. In general the simpler the message, the more effective it will be. A common mistake is letting your CEO waffle on about something abstract.
Online video hosting site Wistia provide some intelligence: videos under 1 minute enjoy 80% viewer retention up to the 30-second mark, while videos 2-3 minutes in length still enjoy 60% retention. 5-10 minute videos see over 50% drop off halfway through the running time.
5. Get creative With your audience and message in mind, it's time to flex some creative muscle. You must decide how you are going to communicate your message. Maybe try a local coffee shop or a familiar setting and deliver the piece to camera there. The video will feel more personal, natural and authentic than a studio setting. A good team (see point #2) is invaluable here.
6. Increase the production value We recently scrutinized why you shouldn't cut corners with consumer video tools. If your videos look bad, most employees will abandon them quickly. Getting a decent camera or even a media asset management platform can go a long way. By increasing the perceived quality of your video you are sending a clear signal that the communication has importance and should be watched throughout.
7. Niche content for specific departments Company wide comms are great but often can be untargeted. Unless your message applies directly to their work, most employees aren't going to care about the details. Consider producing some short form content to targeted groups of employees so you can engage them specifically. By using video to deliver communications to smaller groups of people, you are sending the message that it's important that they listen to what is being said.
8. Have some fun It's important to develop a video that resonates with your audience. Humor often helps, and even something as simple as appealing visuals can add flavor to a dry message. They might turn out to be the most memorable ones since nobody is expecting your internal comms video to be entertaining.
9. Craft a call-to-action What should employees do after watching the video? Sign up for a new service? Follow new human resource regulations? The key to getting your employees to understand and remember what you want them to know is engagement. After your intended audience gets your core message, they need an action point. Even if your video's purpose is to inform, encourage employees to share it with fellow team members.
10. Analyze your video Be sure to measure and evaluate your video's performance through analytics. You can probably track how many of your team have opened your email. But how do you know how long your employees are taking to read your content, and how deeply they're engaging with it? One obvious metric is drop off rates (see point #6), others include views per video, traffic source, social engagement levels and conversion rates. Armed with that information, you can target employees more precisely on your next internal video.
Hopefully these tips will help you create a successful video. Now it's your turn, share your experiences of producing your first internal comms video in the comments below.
Related posts:
How Video Is The #1 Choice For Internal Communications When it comes to a versatile medium, video is king. Video can be the platform through which you simplify complex messages, record key moments, highlight best practice, share product updates, train your workforce; the possibilities...
6 Video Dinosaurs Your Internal Comms Team Needs to Let Go In honour of one of our most popular blogs ever (blog titles containing dinosaur' are SEO gold, apparently), we've turned our attention to the world of internal communications and the technology relied upon to get...
10 Tips For Producing Your First Corporate Video (Whilst Ensuring it's Not Your Last) You've been asked to produce a corporate video, and it's your first time. That panicked feeling is perfectly normal. Here are some tips to make sure your first production is a smash and not a...
How The Force, and Adobe Premiere, Helped Me Produce My First Internal Comms Video Being a novice when it comes to video production and editing, creating my first internal communications video to be seen by everyone at Aframe was definitely going to be a real learning experience for me....
-- -- --
More from Aframe
15/06/2017
--
Relive the moments, feature updates and global events that defined the year.
January:
One area that dominated the New Year schedules for Aframe was Dig...
15/06/2017
--
Aframe Spring 2015 release to include expanded search and discovery features, enhanced multimedia format handling and new approvals workflow for powerful ...
15/06/2017
--
This month we began our summer events programme at BAFTA for Creative Week followed by The Future of Broadcasting event. Next week we're back at BAFTA...
15/06/2017
--
By Eliminating Time-Consuming Transcoding Steps And Ingesting Original Format Master Copies, Aframe's Secure Cloud Video Production Platform Streamlin...
15/06/2017
--
BOSTON AND LONDON November 12, 2014 - Aframe announced that Sixteen19, a boutique production and post services company which provides a digital dailies s...
15/06/2017
--
Contrary to the popular saying, What happens In Vegas, stays In Vegas , the unveiling of Aframe's latest iteration looks set to make video collection...
15/06/2017
--
Video and Inbound Marketing are inextricably linked and with good reason; the authenticity and credibility of video provides audiences with an effective m...
15/06/2017
--
How much video do you use in your internal communications? Do you wonder if there should be more in your next internal comms strategy? It can be hard to a...
15/06/2017
--
Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video co...
15/06/2017
--
In a similar vain to our last post Why Users Love Aframe's Fall Release (And Why You Should Too!)', these short walkthroughs will attempt to desc...
15/06/2017
--
Planning to catch up on some reading over the Christmas holidays? Put down the burnt turkey and the remote, here are our favorite eBooks from 2015. They...
15/06/2017
--
The case for video marketing no longer needs to be made. However, creating compelling video is still a lot more involved than simply writing good copy. Wh...
15/06/2017
--
Working collaboratively with colleagues, agencies and clients is essential to your organization's success, but it's rarely easy to do so. Ever tri...
15/06/2017
--
Arsenal Broadband Ltd, the digital arm of Arsenal FC one of the largest and most prolific football clubs in the world, will join forces with Aframe to d...
15/06/2017
--
Interview with John Dollin, Senior Systems and Operations Manager, Arsenal Football Club
Creating and managing vast amounts of video can be a challenge ...
05/04/2016
--
Interview with John Dollin, Senior Systems and Operations Manager, Arsenal Football Club
Creating and managing vast amounts of video can be a challenge ...
19/03/2016
--
Arsenal Broadband Ltd, the digital arm of Arsenal FC one of the largest and most prolific football clubs in the world, will join forces with Aframe to d...
18/03/2016
--
Building on the success of earlier releases which allowed users to combine accelerated media movement for both upload and download, automated cloud transc...
29/02/2016
--
Online video is the fastest-growing content medium for corporate marketers. A recent survey showed that around 70% of B2B marketers are using video within...
03/02/2016
--
Working collaboratively with colleagues, agencies and clients is essential to your organization's success, but it's rarely easy to do so. Ever tri...
27/01/2016
--
Westford, MA and London, January 26th, 2016 - Voltage Pictures is the international film financing, production and distribution company behind 150 featur...
26/01/2016
--
The case for video marketing no longer needs to be made. However, creating compelling video is still a lot more involved than simply writing good copy. Wh...
22/01/2016
--
Westford, MA and London, January 14th, 2016 - Premier League Football Club Arsenal, based in Holloway, London, has deployed the services of Aframe, the cl...
17/12/2015
--
Planning to catch up on some reading over the Christmas holidays? Put down the burnt turkey and the remote, here are our favorite eBooks from 2015. They...
16/12/2015
--
In a similar vain to our last post Why Users Love Aframe's Fall Release (And Why You Should Too!)', these short walkthroughs will attempt to desc...
27/11/2015
--
Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video co...
24/11/2015
--
How much video do you use in your internal communications? Do you wonder if there should be more in your next internal comms strategy? It can be hard to a...
24/11/2015
--
Do you find that video projects have a strange habit of struggling when it come to getting approved? Like suggesting dinner with a customer, they give bud...
17/11/2015
--
It goes without saying that video is cheaper and easier to create than ever before. You could shoot a video, edit and publish to a hosting site all via yo...
16/11/2015
--
Video and Inbound Marketing are inextricably linked and with good reason; the authenticity and credibility of video provides audiences with an effective m...
13/11/2015
--
Standardizing 4K is going to be a work in progress for years to come, but that doesn't mean you should wait for the dust to settle before you plan you...
13/11/2015
--
Learning and Development in the Corporate Enterprise has undergone massive transformations over the past 30 years with technology changing almost too quic...
12/11/2015
--
Westford, MA and London, November 12th, 2015 - Waterfront Film Studios has deployed Aframe's cloud video platform as a solution to effectively manage ...
29/10/2015
--
Aframe Fall 2015 release expands file transfer capabilities and format support, adds new security controls & media library management features, and enhanc...
29/10/2015
--
Talent, data insights, ROI and growth all make it into the CMO's top 10 list of challenges but a question that will unsettle even the most experienced...
28/10/2015
--
Businesses need to be smart about storing their training videos
There are a few factors to consider when selecting the best storage solution for your tra...
23/10/2015
--
Although the television industry is still only worth $25B annually, it's been through a roller coaster ride of change in its first 90 years.
Televis...
22/10/2015
--
Video is now the tool of choice for marketers and marketing departments from small, medium and enterprise businesses around the world. A study conducted b...
14/10/2015
--
1. Video Can Be Everywhere The world is still a big place and unfortunately the average training budget does not stretch to visiting all of a large organi...
13/10/2015
--
If producing video is a central part of your marketing strategy this quarter, one of the most challenging decisions you may have to make is choosing which...
23/09/2015
--
Cloud delivery & review help teams find and fix issues quicker, streamline a global workflow
A E Networks' award-winning programming reaches more tha...
22/09/2015
--
Over the last few years, the cloud has become the de facto way of storing, retrieving and working with applications and data. Within the broadcast sector,...
17/09/2015
--
Westford, MA and London, September 14th, 2015 - Nigerian based solutions provider, ProMedia Network, has championed Aframe across West Africa as a solutio...
15/09/2015
--
The market for online video solutions can be confusing for the modern buyer. Especially for those who attended IBC in the hope of finding a solution to ma...
14/09/2015
--
Ask any cloud vendor dealing with huge file sizes and they'll probably tell you in confidence the hardest problem to solve is upload. After all, wha...
11/09/2015
--
After looking round one of the world's largest broadcast technology shows, the mind quickly veers from cameras, asset management and drones, to food.
...
19/08/2015
--
The IBC Conference Programme take places across 5 days and hosts over 300 speakers. Themed by day and anchored by keynote sessions, you can plan your conf...
14/08/2015
--
Imagine having instant access to all of your most in demand, high value video assets, without waiting for couriers or having to plug in a hard drive. Even...
14/08/2015
--
Cloud computing, forecast to become a $150 billion industry by the end of 2015, is not only growing, it is transforming almost every industry. And it coul...
10/08/2015
--
This is a quick guide to show you how to Share clips from a Project to anyone in the world, via an email through Aframe.
Firstly, go to Aframe in your in...