NVIDIA Showcases Real-Time AI and Intelligent Media Workflows at NAB

Real-time AI is unlocking new possibilities in media and entertainment, improving viewer engagement and advancing intelligent content creation.

At NAB Show, a premier conference for media and entertainment running April 5-9 in Las Vegas, NVIDIA will showcase how emerging AI tools and the technologies underpinning them help streamline workflows for streamers, content creators, sports leagues and broadcasters.

Attendees can experience the power of the NVIDIA Blackwell platform, which serves as the foundation of NVIDIA Media2 - a collection of NVIDIA technologies including NVIDIA NIM microservices and NVIDIA AI Blueprints for live video analysis, accelerated computing platforms and generative AI software.

Attendees can also see NVIDIA Holoscan for Media - an advanced real-time AI platform designed for live media workflows and applications - in action at the Dell booth, as well as experience the NVIDIA AI Blueprint for video search and summarization, which makes it easy to build and customize video analytics AI agents.

NVIDIA will also present in these sessions:

Agentic Conversational AI - Transforming Engagement in Media and Entertainment

Asynchronous Sharing of Media Essence Data in Software-Defined Workflows

AI on Location: Deploying Private Networks and Edge Compute for Next-Gen Production Workflows

Redefining Entertainment: AI, Advanced Workflows and the Future of Media With Dell Technologies and NVIDIA

Driving Innovation With Partners Partners across the industry are showcasing innovative solutions using NVIDIA technologies to accelerate live media.

Amazon Web Services (booth W1701) will collaborate with NVIDIA to showcase an esport racing challenge through a live cloud production. The professional-grade racing simulator allows users to analyze their performance through cutting-edge AI-powered insights and step into the spotlight for their own post-race interview. Other demos will offer a peek into the future of live cloud production and generative AI in sports broadcasting.

Beamr (booth SL1730MR) will demonstrate how it's driving AV1 adoption with GPU-accelerated video processing. Beamr's technology, powered by the NVIDIA NVENC encoder, enables cost-efficient, high-quality and scalable AV1 transformation.

Dell (booth SL4616) is collaborating with a wide range of partners to highlight their latest innovations in the media industry. Autodesk will feature its Flame visual effects software for AI-driven compositing; Avid will demonstrate real-time editing and AI metadata tagging on Dell Pro Max high-performance PCs; and Boris FX and RE:Vision Effects will showcase their motion-tracking, slow-motion interpolation and object-removal technologies - all running on NVIDIA accelerated computing. In addition, Speed Read AI will showcase the use of NVIDIA RTX-powered workstations to analyze scripts in seconds, while Arcitecta and Elements will demonstrate high-speed media collaboration and post-production workflows on Dell PowerScale storage.

HP (booth SL3723) will showcase its desktop and mobile workstation portfolio with NVIDIA RTX PRO Blackwell GPUs, delivering cutting-edge AI performance in a variety of use cases. Attendees can also find HP's newly announced AI solutions, the HP ZGX Nano AI Station G1n and HP ZGX Fury AI Station G1n, developed in collaboration with NVIDIA.

Qvest (booth W2055) will spotlight two new AI solutions that help clients increase audience engagement, simplify insight gathering and streamline workflows. The Agentic Live Multi-Camera Video Event Extractor identifies, detects and extracts near-real-time events into structured outputs in an easily configurable, natural language, no-code interface, and the No-Code Media-Centric AI Agent Builder extracts meaningful structured data from unstructured media formats including video, images and complex documents. Both use NVIDIA NIM microservices, NVIDIA NeMo, NVIDIA Holoscan for Media, the NVIDIA AI Blueprint for video search and summarization and more.

Monks (booth W2530) will announce its complete suite of products and services for the media and entertainment industry, designed to drive innovation, monetization and efficiency. Monks uses tools under NVIDIA Media2, such as NIDIA NIM microservices and Holoscan for Media, to enable real-time audience feedback, AI-powered selective encoding and contextual content analysis for large archives. The company will also launch a new suite of vision language model service offerings with its strategic partner TwelveLabs.

Supermicro (booth W3713) will demonstrate the ease of setting up and running a complete AI video pipeline with WAN 2.1 and Adobe Premiere Pro, all running on the new high-performance Supermicro AS -531AW-TC workstation with an NVIDIA RTX PRO 6000 Blackwell Workstation Edition GPU. With RAVEL Orchestrate handling workstation and AI cluster orchestration, everything can run smoothly - from setup and deployment to user access and workload management.

Speechmatics (booth W2317) will demonstrate its speech-to-text technology, which taps into NVIDIA accelerated computing to deliver highly accurate, real-time transcription across multiple languages and use cases, from media production to broadcast captioning.

Telestream (booth W1501) will showcase its waveform monitoring solution, which seeks to bridge the gap for cloud-native workflows with a microservices architecture that taps into NVIDIA Holoscan for Media. In collaboration with NVIDIA, Telestream will demonstrate the ability to introduce cloud-native waveform monitoring to replicate broadcast center and master control room capabilities for engineering and creative teams.

TwelveLabs (booth W3921) will showcase its newest models, which are being trained in part on NVIDIA DGX Cloud, to bring state-of-the-art video understanding to the world's largest sports teams, c

LINK:	https://blogs.nvidia.com/blog/nab-show-2025-ai-media-workflows/...
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