New LUMIX FT7: The Ultimate Rugged Camera for you Outdoor Adventures.

Panasonic is pleased to introduce a brand new, tough, compact camera geared towards lovers of outdoor adventures, giving you the chance to capture those moments your normal device can't handle.

The Lumix FT7 is waterproof (up to 31m / 102ft), shockproof (to 2m/6.6ft), freeze proof (to -10 C), dustproof and pressure resistant (to 100kg/220lbf) making it the perfect rugged companion for all your extreme experiences.

With a 20.4-megapixel high-sensitivity sensor which is joined by a 28mm wide angle 4.6x (28-128mm equivalent) optical zoom lens, the FT7 also features Power O.I.S (Optical Image Stabilisation) to help keep your shots steady even during rocky activities.

New for the FT7 is a 0.2-inch 1,170k-dot equivalent Live View Finder for composing your images when screen use is impractical. Use the LVF to compose your shots in strong sunlight, with the added bonus of saving and extending battery life in harsh conditions - such as the cold. Meanwhile, the 3.0-inch rear monitor boasts the highest-in-class 1,040k-dot resolution and uses tough, tempered-glass.

Never miss an opportunity with full-resolution high-speed burst shooting at 10fps*, which is coupled with Light Speed AF. What's more, all your incredible exploits can be captured in stunningly smooth, high-resolution 4K Video. When 10fps isn't enough, use 4K Photo to grab even fleeting moments by shooting at 30fps in 8-megapixel equivalent resolution, extracting the best frame from a 4K burst to save as a photo.

When you want to share the thrills and spills with those back at home, you can do that easily with Wi-Fi connectivity giving you the option to upload your photos and videos to Instagram, Facebook, WhatsApp and more. Images can also be GPS geo-tagged to ensure you always remember exactly where your adventures took place. Don't worry about running out of juice while on the go, as the FT7 supports USB charging for instant power from battery packs when wall charging is out of bounds.

For something extra special, take advantage of special modes such as time-lapse shooting, 22 creative filters and panorama mode, which can capture both horizontal and vertical images. The FT7 can even help with your night-time escapades, such as rock climbing or cave walking, as it can be used as a torch light, without the camera function being activated.

Other super-handy tools on board the FT7 include a compass and altimeter - making it ideal for a huge range of outdoor activities, including fishing, camping, diving, snorkelling, surfing, snowboarding, skiing and mountain climbing. This is a camera that is ready to capture the moments when you'd normally have to leave your other devices behind.

It's not just thrill-seekers that will appreciate the FT7 - use it on your beach holidays, ensuring all those special memories are captured by a camera which isn't fazed by sand, water and anything else you and your family want to chuck at it.

FT7 will be available in 3 colour versions: orange, blue and black.

The Lumix FT7 will be available from July with an SRP of £399.

For the latest news and information, follow @LumixUK on Facebook, Twitter and Instagram.

ENDS

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Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

Panasonic FT7 TS7

-- About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

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