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Introducing Cantemo 6 Media Asset Management never looked better!

04/03/2024

Today when content libraries keep growing and attention spans are shrinking, the evolution of advertising has become paramount. Research conducted by Vionlabs shows that 62% of viewers in the age group 18-24 have abandoned a streaming service due to a poor ad experience. However, theres a new player on the scene: Fast Channels. These innovative channels are poised to redefine ad-breaks and revolutionize the way content is delivered and consumed in the digital era.

Fast Channels: A Game-Changer for Ad-BreaksQuick Channels, also known as Quick Breaks, represent a new approach to advertising in the streaming industry. Instead of interrupting the viewers experience with long commercial breaks, Fast Channels offer a more engaging and seamless way to deliver advertising. But with the help of Accurate.Video, which quickly finds the best places to place an ad break, and with the AINAR integration developed by Vionlabs, you can also adapt the character of the ad break depending on what is shown in the scene leading up to the ad break.



Shorter and More Targeted AdsOne of the key benefits of Fast Channels is their ability to deliver shorter and more targeted ads. These ads are designed to be concise, relevant and less intrusive, ensuring viewers stay engaged with the content they love. By tailoring ads to the viewers interests and behavior, Accurate.Video and AINAR can provide a more personalized and enjoyable advertising experience.



Enhanced Viewer ControlIn a world of fast-paced channels, viewers often have more control over when and how they interact with ads. This control gives viewers the ability to choose when they want to interact with ads, creating a more positive and non-intrusive ad experience.



Benefits for All Stakeholders:The evolution of Fast Channels within the streaming industry holds great promise for various stakeholders.

ViewersAccurate.Video and AINAR offer viewers a more enjoyable and uninterrupted content viewing experience. With shorter and more relevant ads, viewers are less likely to reach for the remote control or become frustrated during commercial breaks.



AdvertisersFor advertisers, Accurate.Video and AINAR represent an opportunity to reach a more engaged and receptive audience. By delivering targeted ads in a non-intrusive way, advertisers can maximize the impact of their campaigns and get better results.



Content Creators and PlatformsContent creators and streaming platforms can also benefit from this. By offering a more appealing ad solution, they can attract more advertisers and generate revenue without compromising the viewer experience. This, in turn, helps sustain the creation of high-quality content.



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LINK: https://www.codemill.se/post/redefining-ad-breaks-the-promise-of-fast-...
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