Feature about Merlin Digitals future trajectory on ITPs website

Merlin Digital readies wearables blitz Dubai-based mobile device maker prepares to launch new smart devices

Dubai-based Merlin Digital, a manufacturer of lifestyle, gadgets and consumer electronics products, has revealed bold plans that will see it broaden its wearable technology offerings to channel partners and power retailers across the Middle East region.

Merlin has also revealed that it wants to raise brand awareness of all its product offerings at end-user level in the Middle East region.The company, which used the recently held DISTREE Middle East expo to showcase its smart watch phone range, holographic 3D displays and other consumer electronics gadgets, said attending the event reinforced the companys commitment to grow its array of wearable products to retailers and IT dealers in the region.

Rohit Bachani, co-founder of Merlin Digital, said the company has received a lot of inquiries from retailers wanting to resell its Merlin M70 Android Watch phone array. Bachani said the Merlin M70 is a dual band single SIM smart watch with Android 4.0 that allows users to make phone calls, text, check y mails and download their favourite apps through Google Play Store.

Bachani outlined that the company is preparing to launch a salvo of new lifestyle products, gadgets, wearables and other innovative consumer electronics that target the fastest growing segment in this sector. He added that backed by the Merlin Quality Assurance programme, warranty and support, the company has the right model to grow its footprint and appeal to end-users in the region.He explained that wearables in the lifestyle, health and wellness segments offers huge growth potential as products targeting these sectors are still in the nascent stages. We see huge potential for growth in the wearables space especially with smart watch phones and other health and wellness smart devices, he said.

Bachani said having been in the consumer electronics and IT segment for 17 years now, has given Merlin industry know-how on how to address the various segments of the reseller base and power retailers. Our aim with the new offerings we are bringing to market is to ensure that we have the best products augmented by excellent post-sales support, he said.

Bachani said the company is also looking at expanding its retailer base as currently it has presence in the sector through partners that include Virgin Mega Store, Emax, Plug-Ins, Sharaf DG and its own showrooms in Sharjah, Dubai and Abu Dhabi. We have a shop-in-shop store at Dubai International Airport and also work with independent retailers in Qatar, he said.

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