
Live From Super Bowl LIX: Verizon's Joe Russo on How 5G Can Get to the Next Level for Broadcasters, Fans By Ken Kerschbaumer, Editorial Director
Saturday, February 8, 2025 - 12:11 pm
Print This Story | Subscribe
Story Highlights
Verizon EVP of Global Networks and Technology Joe Russo is on site at Super Bowl LIX making sure that the large Verizon team, and the even larger Verizon 5G and wireless network is running properly. And that network is important as both the Kansas City Chiefs and Philadelphia Eagles coaching staffs rely on a Verizon 5G network for their communications and, of course, tens of thousands of fans in the stadium will rely on it for their connectivity. Russo discussed the week's efforts and the future of 5G as a tool for broadcast production with SVG Editorial Director Ken Kerschbaumer.
What does Super Bowl week mean for Verizon given your role working with the NFL but then also supporting wireless needs of fans?
We leverage this event to showcase all our latest and greatest technology. It's not only for the venue itself, or for the back office of the NFL, or the city around it we're trying to put all of the technology we've been developing into the Super Bowl weekend so that we can demonstrate all the new stuff. Several years ago, we first started deploying 5G millimeter wave and we just keep building on that.
This year we have the coach-to-coach communication for the second year. We have a private network for the broadcasters to communicate. And we turned on standalone 5G throughout New Orleans which allows us to then do 5G advanced features this year like slicing for first responders or creators. We can guarantee certain capabilities that they need for what they're trying to do on our networks.
Joe Russo, Executive Vice President and President of Global Networks and Technology (GN&T) at Verizon
You mentioned year two of the coaching communications service. How has that been going?
I meet with the NFL's CIO every month and we talk about lots of different things, and I thought year one was exceptional. The performance of the network, the clarity of the communication is what they were looking for and we over-delivered on that. And now two things have happened since then. First, we are doing it for all their international games via our private 5G portable network that we take with us, and they keep expanding the international games, which makes it challenging for us as we have to work with local carriers. And then the other thing is we're now working with the NFL on expanding the private network we use for coach to coach for other things that they want to do like back-office support or sideline communications. The referees now have watches this year that are connected to the private network so we have proven how a private network can really give them end-to-end communication in a venue.
Obviously, broadcasters have shown they believe in bonded cellular technologies from companies like LiveU or TVU Networks. They are hugely important for broadcasters everywhere. And you mentioned slicing and one of the dreams for broadcasters is the ability to roll out their broadcast cameras for an event and tap into a 5G wireless network. Where are we on the roadmap to making that a reality?
One of four 5G transmission nodes on the field of Super Bowl LIX that will support coaches communications. Only two are active at any one time leaving the other two available as back ups.
We're in the early innings but there are three things that have to come together. The first is you have to have the 5G core to support it and we launched that nationwide last year, so the core now has all the capabilities you need to support 5G advanced features.
The second thing is you have to have the radio access network to support the 5G advanced features. We've taken a bit of a different approach than some of our competitors in that our view is if we're really going to offer these 5G advanced features we need to do them on our mid band or high band spectrums because if it's on the low band spectrum you might as well use 4G LTE. So, our view was let's build out the mid-band spectrum across the nation, get as much of the population covered as we can, and turn that spectrum on with standalone services. So that's kind of our strategy: make our standalone network a true differentiated experience that I could support with the great mid band spectrum, we have the C-band spectrum or millimeter wave, for certain applications like venues.
And then there is the third layer which is the devices have to support it. So today I think Samsung S21, and Apple 14 or newer cellphones all have SA capability. But what we have to work on with the ecosystems of backpacks that may have a 5G chip in it is we need to get them to support standalone networks. And I think that is where the industry is probably the furthest behind: having devices that support standalone networks.
What can be done to speed that along?
There are things we can do like RedCap or reduced capacity 5G which means the core doesn't need to support the kind of complex functions that are on a smartphone. We could reduce the form factor and reduce the cost. Our core now supports Redcap and we're working with all of the device manufacturers to bring the price and form factors down for those 5G SA capable devices so they can be put into backpacks and other things.
And the challenge there is that someone needs to manufacturer devices with those capabilities, but they won't do that unless there is a solid potential customer base who can support the manufacturing of those devices.
Exactly. So, if you look at the tablets on the sidelines that are used by the coaches and players at NFL games as an example, it's a Microsoft tablet today but it doesn't support 5G millimeter wave.
More from Sports Video Group
11/03/2025
Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...
11/03/2025
The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...
11/03/2025
SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...
11/03/2025
New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...
11/03/2025
Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...
10/03/2025
From Fiserv Forum to the Forest, Part 1: Milwaukee Bucks, The Famous Group Injec...
10/03/2025
What Happens When an AI Twin of LinkedIn Co-Founder Reid Hoffman Keynotes a Co...
10/03/2025
Pragmatic Optimism? The Current State of AI in Media Creation Experts in the field of AI tackle the challenges of integrating the tech in media creation By SVG...
07/03/2025
International Women's Day: A Look Back at Diversified Without Boundaries: A...
07/03/2025
ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...
07/03/2025
The SVG Podcast: Women's Sports Is Here To Stay: Now What? Leaders from ESPN CBS Sports, NBC Sports the USL, Octagon, and GameTime Productions offer their t...
07/03/2025
International Women's Day 2025: How the HBCU GO Streaming Platform Raises th...
07/03/2025
CONMEBOL, IMG Extend Partnership Through 2030 By Ken Kerschbaumer, Editorial Director
Friday, March 7, 2025 - 10:14 am
Print This Story | Subscribe
Stor...
07/03/2025
SVG Sit-Down: USL's Amanda Vandervort on Launching a League, Building a Bran...
07/03/2025
The Rise of Women's Sports Through the Lens of the WNBA: A Deloitte Media Re...
07/03/2025
SVG All-Stars: An International Women's Day Spotlight Receive insights on technology trends and career advice from key women from across the industry By Br...
07/03/2025
International Women's Day: A Look Back at Diversified Without Boundaries: A...
07/03/2025
ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...
06/03/2025
Fast fail, community personalisation and changing vendor relationships: What AI ...
06/03/2025
Champions: Inside FabriQ Media Group and Dutch broadcaster NOS' production o...
06/03/2025
NHRA Revs Up 2025 Season With Gatornationals in Gainesville, Adds Pair of Sony H...
06/03/2025
It's Official: FIFA World Cup 2026 IBC Will Be in Downtown Dallas Kay Bailey Hutchison Convention Center will house global broadcast operations By Ken Ker...
06/03/2025
Two Fresh Creative's Phil Guthrie Discusses Designing Netflix's NFL Chri...
06/03/2025
SVG's SportsTech@NABShow Blog Is Back as the Countdown to Vegas Heats Up The blog will once again serve as your source for all the latest NAB Show news By...
05/03/2025
The Manufacturer of Iconic Microphones, Shure Turns 100 Its innovative pro-audio products have had an impact on broadcast for much of that century By Dan Daley...
05/03/2025
Tech focus: The audio innovations helping to deliver the drama of live sports B...
05/03/2025
Audio Tech Focus: AI Has Plenty of Potential - and Potential Pitfalls - for Broa...
05/03/2025
No Second Chances in Live Sound: A Discussion on the Growing Demands Upon A1s Audio engineers Michael Jackson and Glenn Stilwell share their experiences and obs...
05/03/2025
A1 Glen Stilwell on the Magic Behind Live Sports Audio: Friday Night Baseball, R...
05/03/2025
Immersive Sound in Virtual Events: Upping Your Audio Game in Corporate Video Virtuel Works founder Jean-Marc Jot analyzes the power of Acoustic Objects By SVG ...
04/03/2025
SVG New Sponsor Spotlight: Dataclay's Arie Stavchansky on Molding Data into ...
04/03/2025
EVS doubles down on North America and tempers AI expectations By George Bevir
Friday, February 28, 2025 - 10:24
Print This Story
Left to right: Moderato...
04/03/2025
Final Eight 2025: 3D graphics and augmented reality enhance fan engagement at ho...
04/03/2025
SVG All-Stars: Deanna Benjamin, Supervisor, REMI Operations, ESPN Having cut her teeth in tech ops, this Arizona State grad helps innovate live-production workf...
04/03/2025
Imagn Images Tests AI in Captioning Super Bowl LIX Photos in Proof of Concept Wi...
04/03/2025
Save the Date! SVG Regional Sports Production Summit Returns to Chicago June 23-...
01/03/2025
Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...
01/03/2025
Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...
28/02/2025
Live From NHL Stadium Series: ESPN's Front Bench Brings Aura of Ohio Stadium...
28/02/2025
Goggles and athletes: NRK outlines how it will excite younger viewers with cover...
28/02/2025
Focused on the slopes: How production partner NRK has prepared for the FIS Nordi...
28/02/2025
Ready for takeoff: Inside NRK's camera plans for the FIS Nordic World Ski Ch...
28/02/2025
BallerFX's Justin Peterson on Templating Graphics Design For High-End Perfor...
28/02/2025
NFL Media Covers 2025 Combine With Data-Driven Tech-Focused Broadcast Event results are integrated with L-bar graphic in Los Angeles By Mark J Burns, SVG Contr...
28/02/2025
NTT IndyCar Series Gets Injection of FOX Sports Flair With Drones, Ghost Car, Po...
28/02/2025
Live From NHL Stadium Series: ESPN's Jeff Dufine on Producing Outdoor Hockey...
27/02/2025
The CW Bursts Onto NASCAR Xfinity Scene With High-Energy Pre-Race Show, Reimagin...
27/02/2025
Globecast Westlake Facility Ushers in New Era of Technical, Production Capabilit...
27/02/2025
SPORTEL Returns to Miami on April 1-2 With Exhibits, Conference Program By Ken Kerschbaumer, Editorial Director
Thursday, February 27, 2025 - 10:16 am
Prin...