CONMEBOL, IMG Extend Partnership Through 2030 By Ken Kerschbaumer, Editorial Director
Friday, March 7, 2025 - 10:14 am
Print This Story | Subscribe
Story Highlights
The South American Football Confederation (CONMEBOL), has renewed its partnership with leading global sports marketing agency IMG to power further long-term growth of the region's club competitions. The new agreement will see IMG continue to manage CONMEBOL's commercial, sponsorship, and media rights via its FC Diez Media team through 2030.
CONMEBOL renewed its deal with IMG through 2030.
Together, CONMEBOL and IMG have delivered revenue increases of 43 percent since the previous cycle (from 2019-22 to 2023-26) and significantly expanded global reach and fanbases for all South American club competitions through transformative strategies, commercial deals, and work implemented by their best-in-class teams. Their successful track record continued in 2024, setting new records across distribution, viewership, sponsorship, and digital fan engagement.
Together, the two parties have negotiated major media rights deals bringing live action and highlights to millions of fans in more than 190 countries; secured partnerships with global brands such as Amstel, Coca-Cola, Hyundai, TCL, Mastercard, and PUMA; and increased visibility for women's football, bringing CONMEBOL Libertadores Femenina to open TV for the first time in 2024. They also implemented a game-changing digital strategy, accruing more than 60 million followers across Portuguese, Spanish, and English social media channels.
Alejandro Dom nguez W-S, CONMEBOL president, says CONMEBOL is pleased to renew its agreement with IMG, an agency that he says understands and has applied the CONMEBOL motto of Dreaming Big.
We have the conviction that South American football is the best in the world thanks to the talent of its players and the passion of its supporters, and that there is still plenty of potential to develop our tournaments, he says. Everything generated by football returns to football, and we work focused on spreading the value of our sport, caring for and increasing the prestige of our competitions, and achieving new and greater sporting glories.
Adds Juan Emilio Roa, CONMEBOL commercial director: The association with IMG has been a success for the growth of South American football. The results are visible, with alliances with world-renowned brands and record numbers in reach and audience. At CONMEBOL, we are ready to take it to the next level and bet on a greater expansion of our competitions, offering unique experiences to our supporters around the world.
Adam Kelly, president, IMG, says IMG is incredibly proud of its partnership with CONMEBOL.
This renewal is reflective of our joint success and ambitions, and the strength of our combined local and international expertise, knowledge and capabilities, he says. The coming years will bring significant opportunities for football in the Americas and globally, and CONMEBOL and IMG are perfectly positioned to capitalize on this.
CONMEBOL is responsible for the organization and governance of all of South America's international club competitions, including: CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana, CONMEBOL Recopa, CONMEBOL Libertadores U-20, CONMEBOL Libertadores Futsal, CONMEBOL Libertadores Femenina Futsal, CONMEBOL Libertadores Beach Football, and CONMEBOL eLibertadores.
IMG works with some of the world's leading football leagues and federations to collaboratively drive growth through a wide range of advisory, commercial, digital and production services and capabilities. In addition to CONMEBOL, this includes the Premier League, Major League Soccer, Confederation of North, Central America and Caribbean Association Football (CONCACAF), Saudi Pro League, English Football League (EFL), Arabian Gulf Cup Football Federation, Confederation Africaine de Football (CAF), and Belgian Pro League, among others.
More from Sports Video Group
11/03/2025
Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...
11/03/2025
The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...
11/03/2025
SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...
11/03/2025
New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...
11/03/2025
Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...
10/03/2025
From Fiserv Forum to the Forest, Part 1: Milwaukee Bucks, The Famous Group Injec...
10/03/2025
What Happens When an AI Twin of LinkedIn Co-Founder Reid Hoffman Keynotes a Co...
10/03/2025
Pragmatic Optimism? The Current State of AI in Media Creation Experts in the field of AI tackle the challenges of integrating the tech in media creation By SVG...
07/03/2025
International Women's Day: A Look Back at Diversified Without Boundaries: A...
07/03/2025
ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...
07/03/2025
The SVG Podcast: Women's Sports Is Here To Stay: Now What? Leaders from ESPN CBS Sports, NBC Sports the USL, Octagon, and GameTime Productions offer their t...
07/03/2025
International Women's Day 2025: How the HBCU GO Streaming Platform Raises th...
07/03/2025
CONMEBOL, IMG Extend Partnership Through 2030 By Ken Kerschbaumer, Editorial Director
Friday, March 7, 2025 - 10:14 am
Print This Story | Subscribe
Stor...
07/03/2025
SVG Sit-Down: USL's Amanda Vandervort on Launching a League, Building a Bran...
07/03/2025
The Rise of Women's Sports Through the Lens of the WNBA: A Deloitte Media Re...
07/03/2025
SVG All-Stars: An International Women's Day Spotlight Receive insights on technology trends and career advice from key women from across the industry By Br...
07/03/2025
International Women's Day: A Look Back at Diversified Without Boundaries: A...
07/03/2025
ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...
06/03/2025
Fast fail, community personalisation and changing vendor relationships: What AI ...
06/03/2025
Champions: Inside FabriQ Media Group and Dutch broadcaster NOS' production o...
06/03/2025
NHRA Revs Up 2025 Season With Gatornationals in Gainesville, Adds Pair of Sony H...
06/03/2025
It's Official: FIFA World Cup 2026 IBC Will Be in Downtown Dallas Kay Bailey Hutchison Convention Center will house global broadcast operations By Ken Ker...
06/03/2025
Two Fresh Creative's Phil Guthrie Discusses Designing Netflix's NFL Chri...
06/03/2025
SVG's SportsTech@NABShow Blog Is Back as the Countdown to Vegas Heats Up The blog will once again serve as your source for all the latest NAB Show news By...
05/03/2025
The Manufacturer of Iconic Microphones, Shure Turns 100 Its innovative pro-audio products have had an impact on broadcast for much of that century By Dan Daley...
05/03/2025
Tech focus: The audio innovations helping to deliver the drama of live sports B...
05/03/2025
Audio Tech Focus: AI Has Plenty of Potential - and Potential Pitfalls - for Broa...
05/03/2025
No Second Chances in Live Sound: A Discussion on the Growing Demands Upon A1s Audio engineers Michael Jackson and Glenn Stilwell share their experiences and obs...
05/03/2025
A1 Glen Stilwell on the Magic Behind Live Sports Audio: Friday Night Baseball, R...
05/03/2025
Immersive Sound in Virtual Events: Upping Your Audio Game in Corporate Video Virtuel Works founder Jean-Marc Jot analyzes the power of Acoustic Objects By SVG ...
04/03/2025
SVG New Sponsor Spotlight: Dataclay's Arie Stavchansky on Molding Data into ...
04/03/2025
EVS doubles down on North America and tempers AI expectations By George Bevir
Friday, February 28, 2025 - 10:24
Print This Story
Left to right: Moderato...
04/03/2025
Final Eight 2025: 3D graphics and augmented reality enhance fan engagement at ho...
04/03/2025
SVG All-Stars: Deanna Benjamin, Supervisor, REMI Operations, ESPN Having cut her teeth in tech ops, this Arizona State grad helps innovate live-production workf...
04/03/2025
Imagn Images Tests AI in Captioning Super Bowl LIX Photos in Proof of Concept Wi...
04/03/2025
Save the Date! SVG Regional Sports Production Summit Returns to Chicago June 23-...
01/03/2025
Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...
01/03/2025
Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...
28/02/2025
Live From NHL Stadium Series: ESPN's Front Bench Brings Aura of Ohio Stadium...
28/02/2025
Goggles and athletes: NRK outlines how it will excite younger viewers with cover...
28/02/2025
Focused on the slopes: How production partner NRK has prepared for the FIS Nordi...
28/02/2025
Ready for takeoff: Inside NRK's camera plans for the FIS Nordic World Ski Ch...
28/02/2025
BallerFX's Justin Peterson on Templating Graphics Design For High-End Perfor...
28/02/2025
NFL Media Covers 2025 Combine With Data-Driven Tech-Focused Broadcast Event results are integrated with L-bar graphic in Los Angeles By Mark J Burns, SVG Contr...
28/02/2025
NTT IndyCar Series Gets Injection of FOX Sports Flair With Drones, Ghost Car, Po...
28/02/2025
Live From NHL Stadium Series: ESPN's Jeff Dufine on Producing Outdoor Hockey...
27/02/2025
The CW Bursts Onto NASCAR Xfinity Scene With High-Energy Pre-Race Show, Reimagin...
27/02/2025
Globecast Westlake Facility Ushers in New Era of Technical, Production Capabilit...
27/02/2025
SPORTEL Returns to Miami on April 1-2 With Exhibits, Conference Program By Ken Kerschbaumer, Editorial Director
Thursday, February 27, 2025 - 10:16 am
Prin...
CONMEBOL, IMG Extend Partnership Through 2030 By Ken Kerschbaumer, Editorial Director 
