IBC 2014 Panel Discussion:
Broadcasters must keep it real
LIVE FROM IBC 2014: At this years IBC, Malcolm Robinson, Broadcast Networks Director of Media & Broadcast, joined Imagine Communications Director of Product Marketing Giodina Connan-Lostanien and Panasonics Robert Tarrant to discuss the future of broadcast. A key theme highlighted by Malcolm is the challenge for broadcasters to "keep it real" in an environment where technology shifts have yet to deliver tangible commercial benefits.
Watch Broadcast Beats video to hear the views of the panel on topics such as IP, remote production and the environment,digital cinema and the impact of lack of data analysis competency in the broadcast industry.
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IBC 2014 Panel Discussion: 
