Sony Pixel Power calrec Sony

What will be the 2023 media industry trends?

20/12/2022

2022 is ending and it's time to analyze what will be the 2023 media industry trends. At VSN, we have selected four keys that we believe will mark the next twelve months. Some of them are related to what happened this last year, when we finally managed to get out of the turbulent times of the pandemic. However, we wanted to focus on how important it is to be prepared for the future. Therefore, we invite you to learn about the 2023 media technology trends in this article or by reviewing the webinar recently held on our VSNPlay platform. Find out which technological innovations should not be missing in your business in 2023.

Ads management, one of the 2023 media industry trends

Advertising has been a successful business for years. 2022 has been the year of the recovery of the advertising market. By 2023, according to advertising agency WARC, advertising spending will rise by 2.6% globally. According to the advertising agency Zenith and its Advertising Expenditure Forecast report, online video will be the fastest-growing channel in the next three years. If in 2021, global advertising investment in this format stood at $62 billion, in 2024 it's expected to reach $95 billion, with a growth of 15.4%, driven by advertising-financed video on demand, better known as AVoD. According to forecasts collected by Digital TV Research in its study on this model, AVoD will be a $70 billion business by 2027. With such a growing business, managing this advertising and content will be one of the 2023 media trends.

VSNCrea solving one of the 2023 media technology trends

We already talked in this article about how Netflix is entering into the AVoD market. This move can drag other giants that will need to respond to the first of our 2023 media industry trends. They will need to find a way to manage all their advertising, in addition to their content catalog. At VSN we believe using a Broadcast Management System (BMS) is the smartest solution. In addition, the use of such a system should allow these businesses to control and manage commercial contracts and provide performance reporting. Therefore, if you want to know how to manage all your advertising and content, you shouldn't miss this video in which our Product Development Director, Toni Vilalta, shows us all the capabilities of our traffic and planning system, VSNCrea.

The treasure of media archives

With the whole world at a standstill during the pandemic, viewers turned their attention to series, movies or shows they had already seen. According to Nielsen, 54% of respondents to a survey said they decided to re-watch an old series or show For example, Family Matters, with Steve Urkel, increased 392% in terms of consumption compared to 2019. This trend turned the audiovisual archives into a treasure to be taken care of.

We must add the proliferation of media that makes us have more content than ever to this already existing treasure. Some data: according to IABM, the number of series premiered in the United States reached a new absolute record with 559 new shows. In 2021 the city of Los Angeles accumulated 37,709 days of filming accumulating all the productions made in town. All of these assets must be archived, cataloged and easily found in order to exploit their potential, in what we believe will be the second most important of our 2023 media industry trends.

Media industry trends in 2023: Archives management

If we analyze the investment trends of the Broadcast and Media sector, companies are responding to the increase in the number of audiovisual assets. According to IABM data, 52% of them increased their investment in archive solutions and another 40% maintained their level of spending in 2021. This is a trend that is expected to continue to grow in 2023, with the application of Artificial Intelligence as a major driver. 38% percent of the industry's AI investments are directed at solutions for automation in metadata extraction. We have already seen the value that companies like RTVE give to a MAM System with AI capabilities like VSNExplorer MAM, but if you want to learn more about this technology, we invite you to watch the recording of this webinar.

The Cloud is not the future, it is the present

And why do we say that it is something that is part of the present and not the future? According to the IABM report concerning this technology, 54% of companies in the sector are already working in cloud environments. To visualize the progress of this technology, we have to take into account that, in 2017, only 30% of companies were working in the cloud. If we take the data on investment in cloud infrastructure we see how in 2018, it barely exceeded $60 billion. In 2021, we have been bordering 180 billion in investment. Therefore, we believe it will be one of the media trends of 2023. For VSN it won't be a problem, since the flexibility of all our products allows them to adapt to any type of environment, whether on-premise, hybrid or 100% in the cloud.

The return of the big trade shows and their future in 2023

2022 was the year of the return of big media events such as NAB Show 2022 in Las Vegas or IBC Show 2022 in Amsterdam. After two years without such events, we wanted to analyze a comeback that will undoubtedly affect the 2023 editions. Our diagnosis is that in 2023 we will see smaller delegations, but with more decision makers, a greater presence of companies in medium-sized events and an increase in collaborations for these shows between commercial and technological partners. If you want to know these data in more depth and don't want to miss anything about the media trends in 2023, check the recording of this webinar in which we break them down point by point. See you in 2023!
LINK: https://www.vsn-tv.com/en/2023-media-industry-trends/...
See more stories from vsn

More from VSN

07/02/2023

How to create a business process with VSNExplorer BPM

Having control over every organization's business process is a crucial aspect for any Broadcast & Media company. In an industry where teamwork between multi...

24/01/2023

Octopus Newsroom & VSN: Exploring Innovative Production in the Cloud

Octopus Newsroom and VSN are now collaborating for a simplified, streamlined, and swift content production that funnels the most critical systems into one easy ...

10/01/2023

Naftemporiki TV trusts VSN the scheduling and MCR workflow of its TV channel

Naftemporiki, Greece's leading economic media group, trusted VSN's solutions to control the content and advertising scheduling and the MCR & playout aut...

20/12/2022

What will be the 2023 media industry trends?

2022 is ending and it's time to analyze what will be the 2023 media industry trends. At VSN, we have selected four keys that we believe will mark the next t...

30/11/2022

How To TV Ads and Commercials with VSNCrea

TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowaday...

24/11/2022

Aaron Lpez: Our aim is to speed and scale up the business

VSN announced the appointment of Aaron L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company...

24/11/2022

Aarn Lpez: Our aim is to speed and scale up the business

VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company...

21/11/2022

World Television Day 2022: Four great news that TV brought to us

On November 21st we celebrate World Television Day 2022. Since its invention and popularization, television has occupied a prominent position in our society. We...

16/11/2022

VSN renews the storage, scheduling and continuity systems in La 7

La 7, the public TV network of Regi n de Murcia (Spain), trusted VSN with the renewal of its storage, scheduling and continuity systems. Therefore, VSNExplorer ...

08/11/2022

What is video encoding: The keys of video formats

In recent posts, we analyzed the growth of video and its arrival and influence into different industries. Due to this rise, video encoding has become critical, ...

02/11/2022

Netflix adding commercials: The start of a new AVoD era?

November marks the start of a new era: Netflix is adding commercials to its content. The current leader of the streaming market reacts to the loss of subscriber...

25/10/2022

VSN presents its media solutions at Madrid Tech Show 2022

VSN will be present at Madrid Tech Show 2022, the executive and professional summit for the technological industries of cloud, cybersecurity, big data, AI, Data...

11/10/2022

VSN appoints Aarn Lpez as Managing Director

VSN announces the appointment of Aar n L pez as Managing Director. The company will be led by an executive with vast experience within the company, as well as a...

04/10/2022

VSN participates in the 2022 FIAT IFTA World Conference

VSN was at the 2022 FIAT IFTA World Conference in Cape Town, South Africa. The company was awarded as a finalist for the Excellence in Media Management award ...

27/09/2022

Discover the new VSN offices!

Last week we celebrated the premiere of the new VSN offices. Yes, we've moved but not too very far. We are still in Barcelona, but our headquarters are now ...

20/09/2022

Creating a customizable dashboard in VSNExplorer

Discover in this video how to create your own customizable dashboard in VSNExplorer. Any user can create dashboards, including different media widgets, to take ...

13/09/2022

What we lived at IBC Show 2022

We were looking forward to coming back to IBC Show 2022. After last year's cancelation, when we felt like the fox watching the geese, the expectations were ...

30/08/2022

Roberto Pascual reviews VSN's news before IBC at Amsterdam

Just a few days before the start of IBC at Amsterdam, Roberto Pascual, Global Sales Director of VSN, reviews in this interview the company's participation a...

09/08/2022

VSN to showcase its media solutions at SET Expo 2022

VSN will be present at SET Expo 2022, showing the latest advances and updates on its media solutions . The company will showcase ...

26/07/2022

How to extract value from big data in the Media and Entertainment industry

Big data in media and entertainment has become essential during the last few years. Not only in this industry but in every sector, all companies trusted this te...

19/07/2022

Four tips to automate your media workflows management

Supply chain orchestration is essential for every company. The decision of whom, when, what and how must a task perform requires specific tools to ensure the or...

12/07/2022

How to integrate VSNExplorer MAM inside Adobe Premiere Pro

Can you imagine having access to all the functionalities of a MAM System inside your video editing software? Thanks to the integration of VSNExplorer MAM with A...

06/07/2022

VSN presents advances in monetization and rights management at IBC 2022

VSN returns to IBC 2022. The company will showcase its range of remote and collaborative working solutions designed to facilitate the full management of media c...

05/07/2022

VSN and RTVE advance in metadata management automation with Artificial Intelligence

Radio Televisi n Espa ola (RTVE), the Spanish main public broadcaster, and VSN w...

27/06/2022

VSN and Magnum to showcase at Expo Cine Video y Televisin 2022

VSN will showcase its media solutions at Expo Cine Video y Televisi n 2022 together with Magnum Digital, its Mexican system integrator. The company returns to t...

21/06/2022

Discovering the metadata meaning

What is the metadata meaning? We have discussed metadata and its essential role in media asset management several times in our blogs now. We feel it's time ...

14/06/2022

Seven steps to create your linear TV Channel

Creating your own linear tv channel might seem complicated, but it's not. We all think about a process with many technical procedures and different systems ...

07/06/2022

Adobe & VSN show the integration of their video editing and media asset management systems in a new webinar

Adobe and VSN announced the celebration of a new joint webinar on Thursday, June...

31/05/2022

Guest Blog: How VSN achieved the best customer support service

VSN has one of the best customer support services in the industry. We're not saying this: Several surveys in the Broadcast & Media industry, like Devoncroft...

24/05/2022

How to integrate web based video editing in your MAM System program

Discover in this new episode of VSN Shortcuts how to integrate web based video editing tool in your MAM system using Wedit, VSN's professional video editing...

17/05/2022

VSN to exhibit its media solutions at CABSAT 2022 with Ideal Systems

VSN will showcase its latest media solutions at CABSAT 2022 with leading systems integrator Ideal Systems. The company will be present at the Dubai World Trade ...

10/05/2022

How to improve your remote production workflow using a MAM system

The remote production era is here. That is why nowadays, it's more necessary than ever to keep all our production workflows under control. Adding a MAM syst...

03/05/2022

Guest Blog: The branding of VSN's media solutions

Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, g...

26/04/2022

VSN live from NAB 2022: We're back!

VSN is showcasing at NAB 2022. We've waited too long to write this sentence, but we are finally back at a physical tradeshow. This time, nothing stopped NAB...

12/04/2022

The virtual event VSN Spotlight returns on April 21st

VSN will hold a new edition of its virtual event VSN Spotlight on April 21st. The company retakes this format to present its latest updates before NAB Show 2022...

05/04/2022

Guest Blog: How does VSN get ready for NAB 2022?

Roberto Duif started his path on VSN nine years ago. He was appointed as Americas Sales Director in 2015, after different international roles within the sales d...

29/03/2022

VSN to launch its Metadata Rules Editor at NAB 2022

VSN, a leading provider in media solutions for the broadcast industry, announces its excitement to return in-person to NAB 2022 (booth N.925). After a global hi...

22/03/2022

VSN updates its corporative image with the launch of its new logo

VSN, a leading provider of media solutions for the broadcast industry, has updated its corporate image with the launch of its new logo. This renovation is frame...

15/03/2022

VSN and Teleantioquia celebrate more than ten years together with their end-to-end solution

Teleantioquia, the leading local TV channel of the Colombian region of Antioquia...

08/03/2022

How to schedule content on digital platforms with VSNCrea?

We are glad to present VSN Shortcuts, a series of articles and videos in which Toni Vilalta, our Product Manager, will explain how to carry out essential media ...

01/03/2022

The importance of legal recording on Linear TV

Linear television is short-lived by default, or at the very least its broadcasting is. Our production team or a third party might work for months to create audi...

22/02/2022

Guest blog: How to create and apply rules to dominate metadata

data-src=https://www.vsn-tv.com/wp-content/uploads/2022/02/jose-a-fuentes-main-image.jpg> About the author: Jos Antonio Fuentes, Front-End Developer at VSN ...

15/02/2022

The challenge of fitting linear TV with non-linear TV

During the Apollo XIII mission, NASA engineers worked without rest to bring back home the three astronauts. One of the main challenges was fitting the lunar cra...

08/02/2022

Four keys for a studio automation system

The movie Good night, and good luck shows us the internal workflows of TV in the '50s. Beyond its thrilling screenplay, it recreates the inside of a studio ...

01/02/2022

Why are streaming platforms coming back to weekly publication?

As viewers, we got used to binge watching our series for the last years. Netflix led the way by publishing all episodes and the rest of the platforms followed s...

25/01/2022

What Media Management trends will run the show in 2022?

2021 is history. With 2022 moving quickly as a flash at VSN, we believe it's time to analyze what trends will be in the spotlight in the Broadcast and Media...

18/01/2022

Your future is audiovisual too: Gaming and streaming, Part II

Shortly before the close of 2021, we reviewed how the gaming and streaming industry could take advantage of professional media management. We stated examples of...

05/01/2022

VSN welcomes its new members!

As we covered in previous blog articles, VSN is growing fast, and we want to incorporate new faces into our team. Today, we have the pleasure of announcing two ...

30/12/2021

The highlights of VSN in 2021, part II

2021 was a great year for VSN. That is why our main highlights did not fit into just one blog post. After the first chapter, here is the second part of our retr...

23/12/2021

The highlights of VSN in 2021

As a technological company, VSN is always looking to the future to innovate and develop its products to satisfy its clients' needs. However, now that we are...