NEW YORK The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV/broadband-only/over-the-air scheme the TV industry has relied on for years.
Advertising Research Foundation Proposes Updating TV Categories
25/11/2024
NEW YORK The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV/broadband-only/over-the-air scheme the TV industry has relied on for years.
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