Discovery Communications Delivers Innovation & Amazing Content

We are in the midst of a significant shift in how people experience their video content. No longer do we wait for our favorite shows to be broadcast primetime to our televisions on specific days of the week. Now, we choose when, where and on what device we want to watch our must-see shows.

Innovative original content programmers such as Discovery Communications are pushing limits of how content can be experienced through applications on mobile devices and set-top boxes (STBs).. Their recent launch of Discovery Go, a native app for iOS, Android, and OTT devices (Roku, Apple TV, etc), aggregates content from all Discovery networks including Discovery Channel, TLC, and Animal Planet. Viewers can now watch all of their favorite Discovery Networks programming using the Discovery Go app on every device.

The Discovery Go service is part of a broader TV Everywhere initiative that Discovery Communications has undertaken in an effort to maintain its high ratings with viewers. Discovery Go will not only broaden the reach of their content, but will also cross-pollinate content across audiences, exposing new genres of content to new audiences. Using TV Everywhere distribution model (AKA authenticated streaming) anyone with a subscription with a major cable subscriber can access Discovery content through the app.

Discovery has a strong reputation for producing very high quality video content. We are honored that Discovery has selected Encoding.com to transcode and package all content published through the Discovery Go service. Our partnership with Discovery initially began with a single VOD workflow and has now expanded to include all Discovery content published over-the-top (OTT) to mobile, web, and STB devices.

Encoding.com's advanced features and compelling proposition including our global footprint, HLS Pro, Nielsen and captions support, Dynamic Ad Insertion, accelerated processing speed, and massive scale have enabled Discovery to leverage the efficiencies of the cloud to support the ever-changing OTT landscape.

Discovery Go represents the future for delivering high-quality viewing experiences to viewers who demand control of when, where and how they watch. Encoding.com's mission is to help Discovery focus on what they do best producing gorgeous, entertaining and interesting content.

But don't take our word for it. The new Discovery Go app is available through DiscoveryGo.com, as well as the iOS and Android app stores.

LINK:	http://www.encoding.com/blog/2016/01/26/discovery-commun-amazing-conte...
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