Sony's several 2023 TVs on sale now

04/04/2023

- Including X95L Mini LED and A80L OLED, five new models have been available to pre-order -

Sony Europe B.V. has announced that pre-orders have been opened for much of its highly anticipated 2023 BRAVIA TV line-up. The pack is led by the BRAVIA XR range, which offers the ultimate audio-visual experience to film lovers, sports fans and gamers: X95L Mini LED, X90L Full Array LED, and A80L OLED. It is joined by X85L Full Array LED and X75WL LED for a great choice of options suiting different budgets. All models are equipped with features to provide consumers with an immersive experience for watching films, following sports, enjoying streaming apps, gaming and more.

2023 BRAVIA XR TVs have the updated Cognitive Processor XRTM featuring the all new XR Clear Image technology, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness, and decreased blooming.

Additionally, each model offers Acoustic Center Sync, which synchronises the TV's audio system with the centre channel of a compatible Sony soundbar turning it into the centre speaker for the ultimate, immersive at-home experience [1]. For consumers looking for an even more captivating sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimisation. New this year, the X95L features Acoustic Multi-Audio TM, elevating the sound in a way that matches the image on screen. The A80L models feature Acoustic Surface Audio TM with actuators that vibrate to produce sound from the entire screen, perfectly matching what's on the screen.

The 2023 BRAVIA XR line-up also allows gamers to take their PlayStation 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customise the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen [2].

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. The new Eco Dashboard included on all 2023 models allows users to easily customise energy saving preferences and settings.

Sony's newly available BRAVIA XR TV models and key features

BRAVIA XR X95L 4K HDR Mini LED TV (85 , 75 , 65 ):

Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.

Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colours reinvigorating movies, sports and games.

Mini LED contrast and colour: See ultimate contrast from thousands of Mini LEDs and billions of accurate colours controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.

Google TV: See 700,000 movies and TV episodes, all in one place. Google TV brings everyone's favourite content from across apps and subscriptions and organises them. Searching is easy - just ask Google. Try saying, Hey Google, find action movies to search across apps [3].

Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX Enhanced movies [4] included with the BRAVIA CORE app, exclusively on select Sony TVs [5].

Perfect for PlayStation 5: Take PlayStation 5 gaming to the next level with exclusive features: Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming [6].

All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.

HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features: 4K/120, VRR, and ALLM [7].

Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, frame tweeters, in addition to traditional TV speakers, elevate the sound so what the user hears matches the picture they see [8].

Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision [9], IMAX Enhanced [10], and Netflix Adaptive Calibrated Mode [11].

More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image technologies.

X-Anti Reflection and X-Wide Angle: Minimised reflection for a distraction-free viewing experience and vivid real-world colours from any angle while retaining more colour and brightness.

Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronises the TV speakers with select Sony soundbars to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound [12].

Enhanced TV experience with BRAVIA CAM [13]: Video chat with friends and family and allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and

LINK:	https://www.sony.co.uk/presscentre/news/sonys-several-2023-tvs-on-sale...
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