![](//www.4rfv.com/images/no_image.jpg)
LONDON, June 17, 2024 /PRNewswire/ -- IBM (NYSE: IBM) and The All England Lawn Tennis Club today announced a new feature for the Wimbledon digital experience that will leverage match data with generative AI from IBM s AI and data platform, watsonx, to keep fans updated on the world s leading players as they advance through The Championships.
The new Catch Me Up feature displays pre and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players. Pre-match content will include analysis of recent performance and likelihood to win predictions, and post-match it will include key statistics and highlights. The feature will also create longer-form daily summaries of play.
Catch Me Up was built using IBM s Granite large language model (LLM) to provide AI-generated text using the capabilities of the watsonx platform. The model has been trained on the Wimbledon editorial style and will be monitored by the All England Club. The new feature is designed to help Wimbledon scale its content to both new and existing tennis fans globally, as well as provide fans access to timelier, curated coverage across ladies and gentlemen s singles matches which are often happening simultaneously.
This year, Wimbledon will also use generative AI to provide coverage of a broader range of matches than was previously available, including wheelchair events, to offer more to Wimbledon s diverse international audience. This will form part of a redesigned digital match centre, known as IBM Slamtracker, available on the Wimbledon App and wimbledon.com. Using generative AI built from watsonx, IBM Slamtracker has been enhanced to provide bullet point-based match previews and post-match reviews for ladies and gentlemen s singles matches.
Majority of tennis fans surveyed positive about AI
The announcement comes as new research from IBM and Morning Consult* reveals that 55% of global tennis fans surveyed think AI will have a positive impact on sports. When considering how generative AI could improve their experience, these respondents prioritised real-time updates (36%), personalised content (31%), and unique insights (30%).
Approximately one-third (31%) of global tennis fans surveyed use multiple devices while watching sporting events, primarily to get more information, watch multiple matches at the same time, and interact with other fans. In addition, nearly half (47%) of them engage with additional content on tennis daily or weekly and rank summarisation and personalisation as the two most important features of sports content.
Chris Clements, Digital Products Lead at the All England Club, said: "We are committed to offering fans the highest quality Wimbledon experience, whether it s in person or digitally. Generative AI allows us to scale our ability to provide different types of content for fans wherever they are in the world in a way that s personalised for them. This year s new Catch Me Up feature will make it easier for fans to follow the key storylines as they emerge throughout The Championships."
Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM, said: "The new Catch Me Up feature is an exciting example of how we can use the power of generative AI to deliver compelling, insight-driven storytelling at scale. For 35 years, IBM and Wimbledon have been co-creating solutions that make fans feel more connected to all the on-court action, and our new research confirms they are beginning to understand the positive impact technologies such as generative AI can have on their digital experiences. IBM is also putting these same technologies from our AI and data platform watsonx into the hands of clients worldwide, across nearly every sector, to address their unique business needs."
Additional highlights from the IBM and Morning Consult survey include:
Majority of global tennis fans surveyed think technology will have a positive impact on multiple aspects of the sport for fans, coaches and players alike
60% of tennis fans surveyed think technology will have a positive impact on the advancement of fan engagement.
More specifically, 75% of tennis fan respondents think technology will have a positive impact on the advancement of training; game strategy (74%); coaching (71%); and talent identification & acquisitions (66%).
Nearly a third of global tennis fans surveyed use more than one device to watch multiple matches at once, get more information and interact with other fans
24% of tennis fans surveyed use two devices; 5% report using three devices and 2% report using more than three devices at the same time.
45% of the surveyed tennis fans who use multiple devices do so to get more information while watching tennis; 32% do it to watch multiple matches simultaneously; and 30% do so to interact with other fans while watching a match.
More than one-fifth of UK sports fans surveyed use at least two devices simultaneously to consume sport
20% of UK sports fans surveyed use two devices at the same time when watching sports, close to the global average of 22%.
Sports fans surveyed aged between 18-29 in Canada are much more likely to use three or more devices at once when watching sports (21%), compared with 7% in the UK and a global average of 10%.
In the UK, respondents identified multi-tasking (50%) and finding more information (41%) as the top reasons for multi-device sport consumption. 26% also said they use multiple devices to interact with other fans.
The Championships, Wimbledon will run from 1-14 July, 2024. To see the technology in action, visit wimbledon.com or download the Wimbledon App on your mobile device, available on the App Store and Google Play Store.
Discover mor
More from IBM
06/02/2025
Oxford, U.K., 6 February 2025 New research from Oxford Economics, published to...
16/01/2025
LONDON, U.K., January 16, 2025 - IBM (NYSE: IBM) today announced its intent to a...
15/01/2025
London, 15 January, 2025 Frontline emergency services will benefit from a new communications network that will modernise how they work together, as the govern...
06/01/2025
London, 6 January 2025 IBM today announced that Leon Butler has been named General Manager, IBM in the UK and Ireland. He succeeds Dr Nicola Hodson, who will ...
09/12/2024
LONDON, UK, 9 Dec, 2024: IBM (NYSE: IBM) has unveiled breakthrough research in optics technology that could dramatically improve how data centers train and run ...
05/11/2024
ording to observations in the 2024 IBM X-Force Threat
Intelligence Index.
The...
04/11/2024
Dublin and London, 4 November, 2024 IBM today announced that Nathan Cullen has been appointed Country General Manager and Technology Leader, IBM Ireland. He s...
13/08/2024
LONDON, August 13, 2024 /PRNewswire/ -- Two IBM-developed algorithms (NYSE: IBM)...
30/07/2024
LONDON, UK, 30 July, 2024 -- IBM (NYSE: IBM) today released its annual Cost of a Data Breach Report revealing the average cost of a data breach in the UK reache...
09/07/2024
IBM announced it has acquired SiXworks Limited (Ltd.), a UK-based consultancy serving the UK defence sector and specialising in digital transformation in highly...
17/06/2024
LONDON, June 17, 2024 /PRNewswire/ -- IBM (NYSE: IBM) and The All England Lawn T...
29/05/2024
LONDON, UK, 29 May 2024 A new study by the IBM (NYSE: IBM) Institute for Busin...
23/05/2024
IBM Security's Martin Borrett shares his thoughts on how cybersecurity will be impacted in the age of generative AI. Please see the full article here in AI ...
12/05/2024
IBM UK & Ireland Chief Executive, Dr Nicola Hodson, recently sat down with Daily...
30/04/2024
Dr. Nicola Hodson, Chief Executive, IBM UK & Ireland introduces the UK findings of an IBM study on female leadership in the age of AI
Advances in Artificial In...
25/04/2024
LONDON, UK, April 25, 2024 IBM (NYSE: IBM) today announced new storage capabilities that give clients choice and control in the data center to maximise perfor...
05/04/2024
Madrid, Spain April 5, 2024 The President of the Government, Pedro S nchez, ...
26/03/2024
London, UK, March 26, 2024 Today, IBM (NYSE: IBM) announced the EMEA geography winners of the 2024 IBM Partner Plus Awards, which celebrate IBM partners who a...
21/02/2024
LONDON, UK, Feb 21, 2024 IBM today released the 2024 X-Force Threat Intelligen...
06/02/2024
LONDON, U.K., February 6, 2024 IBM (NYSE: IBM) today announced IBM LinuxONE 4 ...
18/01/2024
Today, IBM is announcing that it has signed a definitive agreement to acquire application modernization capabilities from Advanced, bringing a combination of ta...
10/01/2024
LONDON and ARMONK, N.Y., January 10, 2024 New research commissioned by IBM (NYSE: IBM) found that more than a third of UK organisations with over 1,000 employ...
13/12/2023
LONDON, UK, December 13, 2023 - Today, IBM (NYSE: IBM) signed a contract with the NATO Communications and Information Agency (NCI Agency) to help strengthen the...
05/12/2023
LONDON, UK, 5 December, 2023 Amazon Web Services, Inc. (AWS), an Amazon.com co...
30/11/2023
LONDON, UK, Nov 30, 2023 IBM (NYSE: IBM) today announced new efforts that apply its geospatial AI technologies, including IBM's geospatial foundation mode...
22/11/2023
DUBLIN, 22 November, 2023 - To help close the global artificial intelligence (AI...
08/11/2023
Wednesday 8 November, London: Today, IBM launched its new report Leadership in ...
27/10/2023
Arvind Krishna, Chairman and CEO of IBM, met recently with one of the UK's leading business editors in New York for a major profile interview.
The Sunday T...
18/10/2023
LONDON, UK, October 18, 2023: IBM (NYSE: IBM) today announced an expansion of it...
13/09/2023
LONDON, UK, September 13, 2023 IBM (NYSE: IBM) today announced its role as an Associate Pathway Partner of the 2023 United Nations Climate Change Conference (...
17/08/2023
LONDON, UK, August 17, 2023 - Today, IBM (NYSE: IBM) is expanding its collaborat...
14/08/2023
LONDON, UK, August 14, 2023 - Executives in the UK estimate that 41% of their wo...
24/07/2023
LONDON, UK. 24 July 2023 IBM Security today released its annual Cost of a Data Breach Report,1 which revealed that UK organisations pay an average of £3.4m fo...
20/07/2023
The Crown Commercial Service (CCS) has announced a new 3-year Memorandum of Unde...
18/07/2023
LONDON, UK; July 18, 2023London, UK; July 18, 2023 - IBM (NYSE:IBM) today announ...
27/06/2023
LONDON, UK, June 27, 2023 A new study by the IBM (NYSE: IBM) Institute for Bus...
21/06/2023
LONDON, U.K. and ARMONK N.Y., June 21, 2023 IBM (NYSE: IBM) and The All Englan...
19/05/2023
IBM Consulting has been selected to revolutionise Diageo's IT environment by...
23/04/2023
You may have seen recent media coverage relating to the Confederation of British Industry (CBI), the largest business association in the UK.
IBM agrees with th...
17/04/2023
LONDON, UK, April 17, 2023 - A new global IBM (NYSE: IBM) Institute for Business...
03/04/2023
IBM is pleased to see the UK government making progress on its plans to develop a pro-innovation approach to AI regulation. Like similar approaches in Singapore...
14/03/2023
LONDON, UK, March 1, 2023 - IBM (NYSE: IBM) announced today that it is accepting...
01/03/2023
LONDON, UK, March 1, 2023 - The leadership pipeline for women has hollowed out i...
22/02/2023
ARMONK, N.Y. and LONDON, UK, FEBRUARY 22, 2023 IBM Security (NYSE: IBM) today ...
14/02/2023
London, 14th February 2023 Job seekers, students, and career changers around t...
09/01/2023
London, 9 January 2023 IBM today announced that Nicola Hodson has been named Chief Executive, IBM in the UK and Ireland. Dr Hodson succeeds Sreeram Visvanatha...
28/11/2022
Stevenage, UK, November 28th 2022: East and North Hertfordshire NHS Trust is tod...