Super Bowl LIX: Comcast and Dolby Will Deliver The Big Game in Both Dolby Vision and Dolby Atmos for First Time By SVG Staff
Wednesday, February 5, 2025 - 10:20 am
Print This Story | Subscribe
Story Highlights
Super Bowl LIX on FOX will be delivered in both Dolby Vision HDR and Dolby Atmos spatial sound for the first time ever, Dolby and Comcast announced today. The experience will be available to Xfinity TV customers as part of Comcast's new Enhanced 4K offering on X1.
Dolby Vision provides viewers with an HDR picture that features incredible brightness, lifelike colors, sharp contrast, and richer detail, while Dolby Atmos delivers an immersive, multi-dimensional sound experience with pristine detail. First launched for The Paris Olympics 2024, Enhanced 4K is the new quality standard to live sports delivered in 4K on X1 and leverages Comcast's superior network technology to deliver the best-possible 4K video, ultra-low latency, Dolby Vision, and Dolby Atmos.
The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby, says Vito Forlenza, Vice President, Sports Entertainment, Comcast. With the clearest picture quality and the most realistic audio possible, we're offering customers a viewing experience they can't get anywhere else for the biggest live sporting event of the year. Plus, we're delivering it as fast as possible over our state-of-the-art network so customers can feel like they're witnessing every exciting moment at the same time as the fans in the Superdome.
Dolby, Comcast and Fox Sports teamed up in 2023 to make Super Bowl LVII the first available in Dolby Vision HDR in the U.S. with Comcast's Xfinity X1 service delivering 4K HDR coverage to fans homes.
Dolby and Comcast share a long history of delivering unparalleled, first-of-their kind experiences to fans, and today marks another milestone in our journey to transform the future of live sports, says Jason Power, Vice President, AV Ecosystem, Dolby Laboratories. Together, we continue to raise the bar by offering Xfinity customers an immersive experience that brings the sights and sounds of the game to life like never before.
Adding to Comcast's list of firsts, Xfinity customers can also enjoy this viewing experience in 4K with Dolby Vision and Dolby Atmos through the simplicity of the Xfinity Stream app, which is available on compatible Dolby-enabled streaming devices and TVs.
Enhanced 4K joins a host of other immersive and interactive features on X1 that make it the best seat in the house for live sports. These features include: multiview, where customers can watch up to four events at once on the same screen; aggregated sports hubs, which make finding any game fast and easy; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks directly on TV.
More from Sports Video Group
11/03/2025
Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...
11/03/2025
The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...
11/03/2025
SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...
11/03/2025
New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...
11/03/2025
Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...
10/03/2025
From Fiserv Forum to the Forest, Part 1: Milwaukee Bucks, The Famous Group Injec...
10/03/2025
What Happens When an AI Twin of LinkedIn Co-Founder Reid Hoffman Keynotes a Co...
10/03/2025
Pragmatic Optimism? The Current State of AI in Media Creation Experts in the field of AI tackle the challenges of integrating the tech in media creation By SVG...
07/03/2025
International Women's Day: A Look Back at Diversified Without Boundaries: A...
07/03/2025
ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...
07/03/2025
The SVG Podcast: Women's Sports Is Here To Stay: Now What? Leaders from ESPN CBS Sports, NBC Sports the USL, Octagon, and GameTime Productions offer their t...
07/03/2025
International Women's Day 2025: How the HBCU GO Streaming Platform Raises th...
07/03/2025
CONMEBOL, IMG Extend Partnership Through 2030 By Ken Kerschbaumer, Editorial Director
Friday, March 7, 2025 - 10:14 am
Print This Story | Subscribe
Stor...
07/03/2025
SVG Sit-Down: USL's Amanda Vandervort on Launching a League, Building a Bran...
07/03/2025
The Rise of Women's Sports Through the Lens of the WNBA: A Deloitte Media Re...
07/03/2025
SVG All-Stars: An International Women's Day Spotlight Receive insights on technology trends and career advice from key women from across the industry By Br...
07/03/2025
International Women's Day: A Look Back at Diversified Without Boundaries: A...
07/03/2025
ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...
06/03/2025
Fast fail, community personalisation and changing vendor relationships: What AI ...
06/03/2025
Champions: Inside FabriQ Media Group and Dutch broadcaster NOS' production o...
06/03/2025
NHRA Revs Up 2025 Season With Gatornationals in Gainesville, Adds Pair of Sony H...
06/03/2025
It's Official: FIFA World Cup 2026 IBC Will Be in Downtown Dallas Kay Bailey Hutchison Convention Center will house global broadcast operations By Ken Ker...
06/03/2025
Two Fresh Creative's Phil Guthrie Discusses Designing Netflix's NFL Chri...
06/03/2025
SVG's SportsTech@NABShow Blog Is Back as the Countdown to Vegas Heats Up The blog will once again serve as your source for all the latest NAB Show news By...
05/03/2025
The Manufacturer of Iconic Microphones, Shure Turns 100 Its innovative pro-audio products have had an impact on broadcast for much of that century By Dan Daley...
05/03/2025
Tech focus: The audio innovations helping to deliver the drama of live sports B...
05/03/2025
Audio Tech Focus: AI Has Plenty of Potential - and Potential Pitfalls - for Broa...
05/03/2025
No Second Chances in Live Sound: A Discussion on the Growing Demands Upon A1s Audio engineers Michael Jackson and Glenn Stilwell share their experiences and obs...
05/03/2025
A1 Glen Stilwell on the Magic Behind Live Sports Audio: Friday Night Baseball, R...
05/03/2025
Immersive Sound in Virtual Events: Upping Your Audio Game in Corporate Video Virtuel Works founder Jean-Marc Jot analyzes the power of Acoustic Objects By SVG ...
04/03/2025
SVG New Sponsor Spotlight: Dataclay's Arie Stavchansky on Molding Data into ...
04/03/2025
EVS doubles down on North America and tempers AI expectations By George Bevir
Friday, February 28, 2025 - 10:24
Print This Story
Left to right: Moderato...
04/03/2025
Final Eight 2025: 3D graphics and augmented reality enhance fan engagement at ho...
04/03/2025
SVG All-Stars: Deanna Benjamin, Supervisor, REMI Operations, ESPN Having cut her teeth in tech ops, this Arizona State grad helps innovate live-production workf...
04/03/2025
Imagn Images Tests AI in Captioning Super Bowl LIX Photos in Proof of Concept Wi...
04/03/2025
Save the Date! SVG Regional Sports Production Summit Returns to Chicago June 23-...
01/03/2025
Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...
01/03/2025
Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...
28/02/2025
Live From NHL Stadium Series: ESPN's Front Bench Brings Aura of Ohio Stadium...
28/02/2025
Goggles and athletes: NRK outlines how it will excite younger viewers with cover...
28/02/2025
Focused on the slopes: How production partner NRK has prepared for the FIS Nordi...
28/02/2025
Ready for takeoff: Inside NRK's camera plans for the FIS Nordic World Ski Ch...
28/02/2025
BallerFX's Justin Peterson on Templating Graphics Design For High-End Perfor...
28/02/2025
NFL Media Covers 2025 Combine With Data-Driven Tech-Focused Broadcast Event results are integrated with L-bar graphic in Los Angeles By Mark J Burns, SVG Contr...
28/02/2025
NTT IndyCar Series Gets Injection of FOX Sports Flair With Drones, Ghost Car, Po...
28/02/2025
Live From NHL Stadium Series: ESPN's Jeff Dufine on Producing Outdoor Hockey...
27/02/2025
The CW Bursts Onto NASCAR Xfinity Scene With High-Energy Pre-Race Show, Reimagin...
27/02/2025
Globecast Westlake Facility Ushers in New Era of Technical, Production Capabilit...
27/02/2025
SPORTEL Returns to Miami on April 1-2 With Exhibits, Conference Program By Ken Kerschbaumer, Editorial Director
Thursday, February 27, 2025 - 10:16 am
Prin...
Super Bowl LIX: Comcast and Dolby Will Deliver The Big Game in Both Dolby Vision and Dolby Atmos for First Time By SVG Staff 
