PHABRIX increase its Asia presence at BCA 06 Singapore

PHABRIX increase its Asia presence at BCA 2016 Singapore As PHABRIX continues to increase its sales into Asia, it was fitting that at Broadcast Asia 2016 the company was represented on both its own stand and with its regional distributor Ideal Systems. Having been a regular exhibitor for the past 8 years, PHABRIX used this opportunity to meet with its regional resellers who travel to the show from regions including the Middle East, India, China and S.E Asia to Australasia.

With its highly successful range of hand held test and measurement instruments ranging from the top of the range SxE with physical layer analysis to its new multi interface TAG with analogue, SDI, optical and SFP support, visitors were keen to have a hands on demonstration of this versatile range featuring a combined generator, analyser and monitoring toolset.

PHABRIX were also previewing the Rx rack mount T&M series with V9.04 software release as a free upgrade. Major broadcast customers using the Rx such as ASTRO and Globecast were able to see the new features which included ancillary line detect, enhancements to the revolutionary mix down audio feature set, new filtering on logging and true peak analysis added to the Loudness instrument which is standard on all Rx models. The combination of both video and audio toolsets in the one product is finding a ready audience in Asia where budgets have to provide as much value as possible.

With a large electronic manufacturing base in the region, the new PHABRIX Qx instrument released at NAB 2016 with its hybrid toolset for UHDTV/4k and UHDTV/8k with IP analysis was a show winner at BCA. Featuring its unique RTE (trademarked real time eye) physical layer analysis toolset for 12G-SDI, the Qx is positioned well for broadcast manufacturers needing a cost effective combined generator and analyser for compliance testing. With the multitude of standards being supported by SMPTE, the Qx provides a very cost effective solution.

Paul Nicholls, director PHABRIX who was in attendance commented,

Asia has always been an important region for PHABRIX and BCA provides the perfect show to bring the regions together. Our new features on display across the range were of interest to our many customers who have invested in their equipment. All were very pleased to see the leap technologically that PHABRIX had made with the Qx for UHDTV and IP.'

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