Halloween is just around the corner and we're getting into the spirit with Fuego's Haunted Playlist. This unique on-platform experience turns your listening session into a game where you can interact with our innovative Latin mixtapes in an all-new way.
Since its launch last year, Fuego's mission has been to innovate and bring new listening experiences that feel unique and surprise our community of listeners, said Antonio V zquez, Spotify Head of U.S. Latin Editorial. The inspiration for Haunted Playlist comes from the desire to introduce the Choose Your Own Adventure book format to the playlist world. It allows fans to become the protagonist in the story and unravel the mysteries hidden inside this playlist.
All of the action unfolds inside Fuego's spooky mansion, where you must navigate between rooms to discover a pair of secret mixtapes curated by a couple of surprise artists. For the visuals, we worked with Chinelo Creative Agency and Mexican illustrator Diego Lavalle, who created the ghostly characters and backdrops hovering throughout the playlists. We also partnered with Latin Grammy-winning producer-engineer Daniel Vago Galindo, who created various soundscapes inspired by popular Halloween themes.
To start your adventure, visit Fuego's Haunted Playlist and click the link in the description to enter the mansion. Instead of the usual cover and tracklist, you'll find a bespoke cover and 10 Halloween-themed sound clips. In the description, you'll also find a series of links, each with a different prompt that will send you on a separate path. Where you head in the mansion depends on what you click.
NEXT
Each link guides you to a new playlist that features more prompts that will guide you around the mansion. But choose wisely if you want to reach the secret mixtapes: There's one path that leads to the dungeon . . . and that means game over.
For the Record spoke with Antonio, who along with the US Latin Editorial team, brought the Haunted Playlist to life, to learn what inspired the Fuego Haunted Playlist, and what makes it a special experience for fans.
How does the Haunted Playlist enhance the listening experience for fans? We're transforming passive listening into an active, participatory adventure. By allowing fans to become the protagonists, we've turned the act of listening into an interactive journey, making the music even more immersive and memorable. This unique approach adds a layer of excitement and engagement that sets Fuego apart and creates a more meaningful connection with our audience.
In addition to the thrilling childhood books, what inspired Fuego Haunted Mansion? The gaming industry has been a significant inspiration for some of the recent campaigns we've launched on Fuego. In multiplayer video games, it is common to see limited-time special events where users can encounter new features and obtain exclusive rewards. It felt important to draw from this concept and understand how it would translate when integrated into an editorial playlist. That's how we decided to harness Halloween as a cultural moment to create an engaging adventure for our users to enjoy.
This is definitely different from most Spotify playlist experiences. Did you have to find creative solutions to make this work on-platform? During the development process, we had to come up with solutions to accommodate the number of songs in the playlist, the interlinking of playlists, and the delivery of audio content as you move through the house. Fortunately, we were able to adapt and implement our ideas, which preserved the core concept, and helped to maintain a seamless user experience. The final result is highly polished, and we're enthusiastic about introducing it to users.
How are fans responding to these sorts of novel experiences? It has been encouraging to see the results from our previous campaigns, which promote more interactive ways to play with music. Fuego's core audience, which is increasingly Gen Z and Alpha generations, are seeking deeper connections with the music they love.
In our latest Fuego Mixtapes mini site campaign in May, we invited fans to submit their own mixtape and have a chance of being a guest curator of the playlist. This initiative generated significant interest, surpassing our expectations regarding the level of engagement and the extent to which users were willing to express themselves.
What can fans expect from Fuego Mixtapes going forward? Building on the success of recent interactive campaigns, Fuego aims to push the boundaries of traditional playlists, providing opportunities for fans to actively connect with their favorite music and engage on a deeper level.
Ready to jump into Fuego's Haunted Playlist and discover the secret mixtapes? Click here if you dare
More from Spotify
04/09/2024
From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...
30/08/2024
In 2017, Imani Ellis revealed CultureCon to the world, a first-of-its-kind confe...
29/08/2024
Bells are ringing-school bells, that is-as kids across the U.S. start the new school year. In addition to fresh fits and the right supplies, kids might also nee...
28/08/2024
Every summer, as people across the Northern Hemisphere seek out the perfect song...
27/08/2024
C mo ser el futuro cuando la IA interact e con los humanos? Esta y otras comple...
27/08/2024
What does the future look like when it comes to AI personalities interacting wit...
22/08/2024
Laughter, energy, camaraderie-these are just a few of the elements that come to life when a podcast is recorded in front of an audience, rather than in a sound-...
21/08/2024
Just like its fashion and food trends, Japan's music scene is constantly evolving, all while captivating a growing global audience. From J-Pop (Japanese pop...
21/08/2024
On August 25 and 26, an estimated 2 million attendees will flock to London for N...
19/08/2024
The world of anime is rapidly expanding, finding fans all over. On Spotify, global streams of anime music have surged by 395% since 2021, and there are 6.7 mill...
15/08/2024
Recent years have seen the emergence of groundbreaking talent from cultural hot ...
15/08/2024
En los ltimos a os hemos sido testigos del surgimiento de talentos innovadores ...
13/08/2024
No es ning n secreto que la vibrante escena musical mexicana ha trascendido fron...
13/08/2024
It's no secret that Mexico's vibrant music scene has transcended borders...
13/08/2024
Con sus diversos sonidos, la m sica de Colombia ha logrado conectar con una amplia gama de audiencias de todo el mundo, y el pop colombiano no es una excepci n....
13/08/2024
With its diverse sounds, music from Colombia has connected with a range of audiences from all around the world-and Colombian pop is no exception. This genre has...
09/08/2024
Humans are complex creatures, capable of experiencing joy, sorrow, and everythin...
09/08/2024
El aclamado colombiano J Balvin ha conquistado al mundo con su m sica durante m s de una d cada. Fans desde Latinoam rica hasta Europa est n cautivados por la e...
09/08/2024
Colombian hitmaker J Balvin has captivated the world with his music for more than a decade. Fans from Latin America to Europe can't get enough of The Boy F...
07/08/2024
Women have been integral to hip-hop from the beginning, contributing to its grow...
07/08/2024
Last week, Spotify and FC Barcelona brought the worlds of music and football together once again to kick off the club's preseason tour in the U.S. To celebr...
07/08/2024
It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide...
05/08/2024
As one of the fastest-growing genres worldwide, M sica Mexicana has emerged as a...
01/08/2024
It's been eight years since BLACKPINK captivated the K-Pop scene and transcended to global superstardom. Since then, they've racked up billions of strea...
01/08/2024
Youth spaces are crucial for the well-being of children and young people, as they instill a deep sense of belonging and ignite creativity. But in the U.K., thes...
01/08/2024
July 18 marked the start of South Asian Heritage Month, which celebrates the ric...
31/07/2024
We're halfway through the year and at a perfect moment to consider which humorous, intriguing, and entertaining audiotales have captivated readers thus far ...
30/07/2024
As the most-listened-to Brazilian artist ever on Spotify, and the first to reach...
30/07/2024
Como a artista brasileira mais ouvida de todos os tempos no Spotify e a primeira...
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
25/07/2024
At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...
24/07/2024
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...
23/07/2024
Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported
Month...
23/07/2024
Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...
19/07/2024
By Marcelina Slota - Head of Platform Integrity, Spotify
Safety is a top priority for Spotify, which is why we want to make it easier for young people and pare...
18/07/2024
Summer is officially in full swing, and that means it's time to chill out. Whether you're heading out on vacation or hoping to make the most of Summer F...
17/07/2024
When we launched our AI DJ in English last year, it gave listeners a new way to connect with and discover music on Spotify. DJ is a personalized AI guide that k...
17/07/2024
Cuando lanzamos AI DJ en ingl s el a o pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir m sica en Spotify. DJ es una gu a de IA personal...
11/07/2024
Around the world, the shift toward streaming has completely transformed the musi...
09/07/2024
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify t...
03/07/2024
When the going gets tough, the tough get going. Just ask Emma Roberts, star of t...
28/06/2024
As one of the most powerful forms of human expression today, video is becoming...
27/06/2024
Since 2020, RADAR has served as Spotify's program to spotlight rising talent...
27/06/2024
Summer 2024 is officially underway, and with it comes our possibilities for personalizing the soundtrack that'll have you grooving through August. For examp...
25/06/2024
June is Pride Month, a time to honor and celebrate the vibrant LGBTQIA community and its rich history, culture, and achievements. It's also a time to eleva...
24/06/2024
Peso Pluma-aka La Doble P -is one of the fastest-growing Latin artists in Spotify's history and the first to go from 2 million monthly listeners to 50 mill...
21/06/2024
On Spotify, users discover and enjoy music, podcasts, and audiobooks, with various plans that meet our listeners' needs. We offer subscriptions for every st...
21/06/2024
This week, Spotify returned to the South of France for the 2024 Cannes Lions Int...
Halloween is just around the corner and we're getting into the spirit with Fuego's Haunted Playlist. This unique on-platform experience turns your listening session into a game where you can interact with our innovative Latin mixtapes in an all-new way. 
