Some of the world's top creators descended on Spotify's Los Angeles campus earlier today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and deepen their relationships with audiences.
Among the guests who heard from Spotify leaders and mingled with our partnerships and product team members were Drew Afualo, Emma Chamberlain, Bailey Sarian, Haliey Welch, Jay Shetty, Chris Williamson, Josh Richards, Colin Rosenblum and Samir Chaudry, Zach Justice and Jared Bailey, Don Lemon, Anna Sitar, Rhett McLaughlin and Link Neal, and Andrew Huberman.
Following a keynote from Spotify CEO and founder Daniel Ek and Co-President Gustav S derstr m, creators were invited to attend panels that dove deeper into their business opportunities on Spotify.
Daniel Ek (Photo by Gonzalo Marroquin/Getty Images for Spotify )
Gustav S derstr m (Photo by Presley Ann/Getty Images for Spotify)
Drew Afualo and Daniel Ek (Photo by Presley Ann/Getty Images for Spotify)
Haliey Welch (Photo by Phillip Faraone/Getty Images for Spotify)
Don Lemon and Rachel Lindsay (Photo by Phillip Faraone/Getty Images for Spotify)
Rhett McLaughlin and Link Neal (Photo by Presley Ann/Getty Images for Spotify)
Colin Rosenblum, Emma Chamberlain and Samir Chaudry
Jay Shetty (Photo by Phillip Faraone/Getty Images for Spotify)
Austin Lamon, Chris Williamson, Ethan Simons and Jordan Newman
NEXT
Panel highlights included a strategy-focused session where Colin and Samir shared the blueprint behind their show and discussed their approach to growing an audience and building their brand and business. They were particularly excited about Spotify's new offerings: To me, one of the biggest messages of today is that Spotify is pro-content, said Colin.
The Good Children creators, Joe Hegyes and Andrew Muscarella, explained how they found their formats, what drives them to innovate, and how to cut through the noise. We launched right before video podcasts had not only become the norm but the necessity, they recalled. We noticed that a lot of podcasts were cutting down video for TikTok clips in order to get more followers and information out about the podcast.
We also heard how creators from Higher Learning and NewlyWeds have taken cultural moments and fandoms and built them into successful video podcasts. Video is more immersive, stressed Higher Learning's Van Lathan. When you can see it, you get a much better sense of somebody's emotions and personality. It forms a stronger bond with your audience.
And Spotify monetization experts Geoff Chow and Matt Huang walked through tips and insights on how to build a business as a creator on our platform. The newly launched Spotify Partner Program is a great place to start, as it supports both video and audio monetization.
We see some shows that are primarily an audio show dipping their toes into video with special episodes, said Matt. This program is going to help them monetize all of those different types of content as they're experimenting and figuring out what works for them.
Matt Huang and Geoff Chow (Photo by Leon Bennett/Getty Images for Spotify)
David Rosenthal and Austin Lamon,(Photo by Phillip Faraone/Getty Images for Spotify)
Dustee Jenkins, Sulinna Ong, Drew Afualo and Meghan Trainor
Drew Afualo, Meghan Trainor, Daniel Ek, Dustee Jenkins, Sulinna Ong
Meghan Trainor (Photo by Presley Ann/Getty Images for Spotify)
Jamie Laing, Sophie Habboo, Van Lathan and Rachel Lindsay
Jordan Newman,Samir Chaudry and Colin Rosenblum
Joe Hegyes, Andrew Muscarella and Haley Muse (Photo by Presley Ann/Getty Images for Spotify)
Jamie Laing and Sophie Habboo (Photo by Presley Ann/Getty Images for Spotify)
Sulinna Ong and Dustee Jenkins
NEXT
Also, Spotify's Chief Public Affairs Officer, Dustee Jenkins, got deep with creator Drew Afualo, pop star Meghan Trainor, and Spotify's Sulinna Ong on the intersecting worlds of music, podcasts, and audiobooks.
On Spotify, my podcasts, my audiobook, and my music are all in one place, said Meghan. It's one place, one app where fans can find everything and learn more if they didn't know I did all that. It's the best.
I truly believe that artists and creators are the ones that change and drive culture, added Sulinna. We give you the tools to affect it, but you are the ones who change it.
Throughout the afternoon, we also introduced creators to our house via guided office tours showcasing the 360-degree aspect of Spotify's support for video production-from the podcast studios to the listening rooms to the seamless recording rooms and edit bays-all available to podcasters and video creators on Spotify.
Halsey (Gonzalo Marroquin/Getty Images for Spotify)
Joe Hadley and Halsey
Now Playing event in LA (Photo by Phillip Faraone/Getty Images for Spotify)
NEXT
Finally, it wouldn't be a Spotify event without a little music. Global pop sensation Halsey brought the house down with a special performance of her hits, including Without Me, Lucky, and You Should Be Sad.
Check out more coverage from Spotify's Now Playing event.
More from Spotify
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
08/03/2025
Spotify is dedicated to amplifying and celebrating the incredible contributions of all artists and creators worldwide. As part of that commitment, on March 6 we...
07/03/2025
Earlier this week, Lady Gaga gave her fans unprecedented access into her world d...
06/03/2025
K-Pop star JENNIE has cemented herself as a powerhouse solo artist with more tha...
06/03/2025
Up-and-coming comedian Morgan Absher is the creator and host of Two Hot Takes, a...
28/02/2025
Awards season is a celebration of cinematic excellence, but the best stories often start on the page. From a beloved Wizard of Oz retelling to the captivating b...
28/02/2025
As summer in Argentina comes to a close, the music coming out of the South American country has been a vibrant reflection of its rich cultural diversity. From b...
27/02/2025
It has been 10 years since the world lost corridos tumbados godfather Ariel Cama...
20/02/2025
Ever since Spotify and FC Barcelona forged a first-of-its kind partnership three...
20/02/2025
As Spotify continues to roll out audiobooks to new listeners worldwide, we're committed to providing authors with tools that help them reach those listeners...
19/02/2025
For more than a decade, Tyler, The Creator has blazed his own trail, exploring unique aesthetics across music, fashion, and art. Now he's bringing his signa...
19/02/2025
Spotify Singles, our longest-running original recorded music franchise, has officially surpassed 10 billion collective streams worldwide. That's a whole lot...
18/02/2025
February is Black History Month, a time to honor the rich cultural heritage, triumphs, and adversities of the Black community. One powerful way to celebrate is ...
18/02/2025
Sweden has always had great success showcasing its musical talent globally, especially in the dance and pop spheres. But 2025 is shaping up to be a special year...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
13/02/2025
In 2024, Spotify and Acne Studios announced a unique partnership: We were settin...
13/02/2025
Looking for the perfect Valentine's Day escape? Uncover a world of passion with Spotify's selection of romance audiobooks. Our Spicy Audiobooks hub has ...
12/02/2025
Stories have the power to change the way we see the world, and when it comes to ...
11/02/2025
Spotify is committed to supporting the creative community, especially during cha...
10/02/2025
With more than 1.6 million Valentine's Day playlists created globally on Spo...
06/02/2025
Spotify and Warner Music Group (WMG) today announced a new, multi-year agreement, which covers both recorded music and music publishing. Through the deal, the t...
06/02/2025
Spotify listeners around the world have embraced our Audiobooks in Premium offering, and we continue to grow our catalog of titles to give them more options to ...
06/02/2025
Our aim is to bring great audiobooks to as many people as possible, and we'r...
05/02/2025
Investing in the future of music means investing in the next generation of artis...
05/02/2025
Supporting emerging artists is woven into Spotify's DNA, and we're ampli...
05/02/2025
Apoyar a los artistas emergentes est entretejido en el ADN de Spotify, y estamo...
04/02/2025
Today, we announced our fourth quarter 2024 earnings, closing Q4 stronger than ever by outperforming across key metrics and celebrating our first full year of p...
04/02/2025
Idag rapporterar vi int kter f r fj rde kvartalet 2024. Vi avslutade Q4 starkare n n gonsin genom att vertr ffa f rv ntningarna p v ra nyckeltal och kan d rm...
03/02/2025
If you're one of the many Swifties living in Asia, you're in for a treat...
03/02/2025
Whether you're discovering your new favorite song or queuing up the latest episode of the hottest podcasts, Spotify is always innovating to deliver the best...
28/01/2025
Bruno Mars has officially etched his name in the Spotify history books. On Janua...
28/01/2025
In 2014, the music industry reached a low point when global recorded music revenues hit $13 billion. Spotify's annual contribution at the time was around $1...
27/01/2025
Spotify's global editors and artist partnership teams have the pleasure of listening to new music all day, every day, to identify the hottest rising tracks ...
27/01/2025
Spotify remains the ultimate destination for podcast creators, with more than 1 ...
26/01/2025
Universal Music Group (UMG), the world leader in music-based entertainment, and Spotify, today announced new, multi-year agreements for Recorded Music and Music...
22/01/2025
Personalized listening is key to unlocking your perfect soundtrack for 2025. It's about more than just hearing your favorites, and at Spotify, we want to he...
21/01/2025
If you're looking to introduce better habits in the year ahead, Spotify is the perfect place to start. Beginning with a special offer for new Spotify Premiu...
10/01/2025
The new year is a time for fresh starts and a renewed focus on our well-being, and there is a wealth of podcasts you can stream on Spotify to find inspiration a...
07/01/2025
Quick pulse check: What are your mood, your inspiration, and your mindset as you...
02/01/2025
With more than 640 million users and more than 250 million subscribers, Spotify ...
20/12/2024
For any song to rack up billions of streams is an impressive accomplishment, but being a part of Spotify's Billions Club is something The Weeknd knows quite...
20/12/2024
It's the most wonderful time of the year, but if you seek an escape, pop in your headphones and enjoy the soothing sounds of a story. And this season, a rom...
20/12/2024
As the year draws to a close, Spotify's The Ringer is celebrating the best of 2024 with an exciting lineup of retrospective podcast episodes. This December,...
18/12/2024
As we gather together with friends and family this holiday season, music helps amplify the memories we'll make. Spotify Jam is one way to create a personali...
Some of the world's top creators descended on Spotify's Los Angeles campus earlier today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and deepen their relationships with audiences.
